Fantasy's new generation of instant heat series water heater
The water heater market, which has been quiet for many years, ushered in a new turning point in the transformation and transformation in 2018, and its development has entered the fast lane. In the past two years, the water heater market has entered a market under the forces of national policies, consumer upgrading, and industrial competition. The hot fuel products have grown in a contrarian fashion, and new channels have continued to be replaced. Instead of electric heating, solar energy and air energy have become the new protagonists of consumption. At the same time, in the gas water heater market, the high-end market pattern dominated by the US-Japan companies has also been completely broken down. Chinese companies headed by the Chinese side are beginning to occupy a place in the high-end market, leading the industrial competition and product definition of high-end water heaters. As a result, China’s large-scale commercialization of gas water heaters has started in large-scale. This will give many water heaters The company's development and transformation inject new energy.
Policy plus: Gas water heaters stand out
For the Chinese water heater market, the biggest change in 2017 that has passed is that the sales scale and sales of gas water heaters have surpassed that of electric water heaters and become the leading players in the market; the market for solar water heaters with high expectations has continued to decline, and the market has been declining. The relatively small air-energy water heater maintains a strong growth momentum.
Data from third parties shows that: In the four major types of water heaters sold in the market in 2017, both electricity and solar energy have declined to varying degrees, and gas and air energy have maintained a relatively strong upward momentum. This, in turn, is due to the huge market for gas energy. Scale and user demand, thereby achieving 'outstanding' growth in the water heater market.
The sudden emergence of gas energy in the water heater market is not accidental. On the one hand, the national energy conservation and environmental protection policy has been promoted, and the “coal to gas” policy has been introduced in various places. Clean energy natural gas replaces bulk coal to accelerate the growth of the gas water heater market. On the other hand, the quality of Chinese households With the upgrading of consumption and technological innovation of enterprises, many households nowadays have a demand for water heaters from hot water to healthy hot water, from providing hot water to instant heat, which allows companies with technological innovation strength to A series of differentiated products wins new momentum for development.
In the past two years, behind the strong detonation of gas water heaters in the first-line market, the entire industry has also ushered in a blow-out period of technological innovation and product iterations. In particular, driven by leading companies led by Fangtai, Haier and Midea, they have rapidly promoted water heater products. Dual iterations of technology and technology have emerged as differentiated and innovative products such as 'magnetization thermostat', 'just heat', and so on, so as to meet the needs of more family quality life upgrade iterations.
Brand differentiation: China, Japan and the United States open for the hegemony
With the continuous rise of gas water heaters in the Chinese market, the high-end market pattern dominated and occupied by the US and Japan companies has also been undergoing fission, and the barriers to entry have continued to increase. In 2017, the Chinese companies led by Sifang took the lead in large-scale operations. After that, it achieved a strong ice break in the high-end market, becoming the fastest-growing company in China's high-end gas water heater market, and participating in the development of the entire high-end industry.
In the past, foreign brands such as AO Smith and Linnei occupied the market of high-end gas water heaters for a long time. Unlike electric water heaters, gas water heaters involve 'water, gas, electricity' and other factors. The technical complexity of products is extremely high, not only for technological innovation, but also Machine manufacturing, after-sales service, all have extremely high thresholds. This requires that relevant companies not only need long-term generous investment in innovative resources, but also need sufficient time for professional accumulation and industrial chain precipitation.
As a leader in the gas water heater industry for 12 years, the company has long recognized that 'high-tech innovation threshold' is both an innovation challenge and an opportunity to change lanes. Overcoming 5% of annual sales revenue is invested in technology research and development. Level, national-level technology R&D center establishes the company's ingenious manufacturing and scientific and technological innovation genes. To enter the gas water heater industry, the innocent side has clearly defined and innovated the dual-drive high standard and high starting point, which also makes Fang Tai in the gas water heater market. Quickly open the situation, and achieve a series of differentiation, innovative products, satisfaction of user needs and lead in consumer trends.
In the eyes of people in the industry, 'Fangtai' is the first high-end brand in China's high-end gas water heater industry. It is not just the accumulation of products and technologies, but the realization of differentiated, original technological new products. More importantly, its In the wave of upgrade iterations made in China, we first explored a road to exquisite craftsmanship and upgrades, completed the leap from Chinese manufacturing to China, and finally defined the Chinese family's high-quality and healthy bathing lifestyle.
As the world’s largest high-end consumer market, China’s high-end home appliance industry cannot be dominated by foreign brands. Therefore, the rise of Fangtai in the high-end gas water heater market is not accidental. In addition to its own technology, product and brand competitiveness, it also comes from Market and consumer culture and value recognition, More and more Chinese manufacturing boutiques have become the protagonists of high-end market.