Recently, the news of the 40-inch 999-year-old AI TV stormed the circle of friends and was hailed as 'National TV'. At the press conference, Liu Yiping, CEO of Storm TV, directly directed his finger at Xiaomi, announcing that the product was openly under the control of Xiaomi. Breaking Millions of Explosive Models 4A Series 32-inch TVs. As a countermeasure, Xiaomi randomly announced that the 32-inch TVs will be priced at RMB 100. However, one week later, the storm seems to be unstoppable. Consumers spit on the road, 'Only sell 4000 units to increase prices, is this not worth it?'
Reduced price of millet 32-inch TV
Windstorm 40-inch TV after rising prices
On the Jingdong platform, the storm has been changed to 'reserved' status, and the limited time to buy only 1 hour - April 13 8-9 time limit amount of 999 yuan to buy.
In 2017, due to the sharp rise in panel prices, the TV industry suffered the worst three-quarter report in ten years. Affected by the music, the Internet TV development model was also questioned. Internet TV brands collectively misfiring. In 2018, with panel prices Stabilizing and slightly declining, the sluggish year of the Internet TV industry has begun to pick up spirits, and the opening of the year is the battle of the wind and rice. However, compared to 'bumpy' millet, the storm launched this 'price war' emboldened. Slightly inadequate.
On February 27, 2018, Stormwind Group issued a 2017 performance forecast. The report shows that in 2017, the company’s operating income was 1.912 billion yuan, an increase of 16.07% year-on-year; operating profit was -255 million, a year-on-year increase of 33.79%, and the net profit attributable to shareholders was 53 million yuan. , an increase of 0.45% year-on-year. According to the report, the revenue growth was mainly due to the company’s holding subsidiary Shenzhen Storm Fengshuai Technology Co., Ltd. advancing the upgrading of hardware products in 2017. At the same time, it exerted the advantages of software operation, and the products were approved by the users. The sales of Internet TVs increased steadily. , Operating income increased significantly. At the same time, operating profit loss narrowed, and current profits increased significantly.
However, although the report shows that the storm is growing, there are still suspects that the secretaries of the secretaries of Dongying Wang, some executives, and the financing are not in place.
Correspondingly, the success of Xiaomi 2017 reversed. From January to September 2017, the sales volume of Chinese TVs decreased by 9.2% year-on-year, while the sales volume of Xiaomi TV increased by 99% year-on-year. The 4A series 32-inch TVs sold more than one million. In 2016, Xiaomi began to attack the IPO. Bank analysts believe that Xiaomi’s net profit in 2017 should not be less than US$1 billion. The Xiaomi spokesman confirmed privately that the company’s revenue of US$15 billion has exceeded the target. , but refused to specify the specific issues and financial conditions. Analysts believe that 2018, 2019 millet profit is expected to continue to increase substantially, 100 billion US dollars IPO price is 'reasonable'.
2. By contrast, millet's fist is harder.
With LeTV's 'sinking', Internet TV brands are trying to divide up their existing channel resources. Liu Yaoping revealed to the media that the current storm has begun to take over more than 6,000 LeTV offline experience stores. He said that offline retailers now The category was originally sold by sellers. One type was a new one. 'Lok LeLe has a large number of retailers who have not done any retail before. This group of people will be miserable. I have nothing to do with television-based LePar retail stores. Because television is not a large flow of products. Our approach is to use the old ship out of the sea, for retail outlets, the entire intermediate links, and directly enable them to do sales. '
Obviously, in addition to the price war, the storm is mimicking Xiaomi's 'mike' model for retail sales.
As the television industry enters the second half of the competition, there are still people who have already entered the arena in the bustling “siege town”, and who will be the winner in the future, let us wait and see!