Ford launches new mid-size car lineup | Blowing new product offensive horn

Ford released its new mid-level car lineup in China, sounding the 'China 2025 Plan' new product offensive. The lineup models will all be produced by Changan Ford, with special attention to the needs and preferences of Chinese consumers. According to the plan, by 2025, Ford will Launched 50 new models in China

Ford unveiled a new generation of Ford Focus in the sedan and hatchback versions in China and Europe, and introduced the ST-Line series for the first time. The new generation of Ford Focus opens the smart Internet for Chinese consumers, comfort, safety, exciting new era of driving At the same time, Ford has also released a new model of Chinese fashion sedan, Ford New Forex, and confirmed that it will continue to produce the existing Ford Focus hatchback models to fully meet the needs of Chinese mid-level car consumers for vehicle and price segmentation.

Ford continues to deepen its partnership in joint ventures and establish a nationwide distribution service to simplify the experience of consumers in car purchases and car ownership. It is committed to at least turning the number of cars exhibited in dealer showrooms in China by 2021. Some time

April 10, 2018, Chongqing, China - Today, Ford relaunched its efforts in China's mid-size car market and released its latest mid-level car lineup at the Changi Ford site in Chongqing, where it held an endless series of brand activities. Ford’s deepening partnerships with Chinese companies in joint ventures also signified that Ford officially sounded the horns of its magnificent “China 2025 Plan” new product. According to the plan, before 2025, Ford will launch 50 new models in China. Including 8 new SUVs and 15 electric models.

Leading the brand new midsize lineup is the world’s first new generation of Ford Focus – the most dynamic, innovative and exciting Fox ever. The new generation of Fox also introduced the new Sport ST-Line for the first time. Series. As a mid-level vehicle brand with worldwide fame, Ford Focus entered China in 2005, and its cumulative sales in China so far have reached nearly 2.6 million units.

Another new model in the lineup, Ford New Forrester, was further upgraded on the basis of the successful Forrester, bringing a new model of “Fashionable Sedan Chair” to the Chinese family. Ford also confirmed It will continue to produce and sell existing Fox hatchback models to meet the increasingly subdivided consumer needs of China's mid-size car market. The mid-size sedan market is currently the largest single segment in China. Last year, China sold 7.3 million Focus-class mid-size sedan cars. , accounting for 31% of the total passenger car market in China.

'We are very excited to be able to hold the global launch of Ford's most important products in Chongqing,' said Fu Lide, vice president of Ford Motor Company and president of Asia Pacific. 'Today's announcement demonstrates Ford's determination to continue cultivating China's mid-size car market. We carefully Prepare an excellent product lineup, I believe will get the favor of Chinese consumers. '

Trendy and Intelligent Cars Exciting New Generation Ford Focus

The new design language, the new platform and the new powertrain enable the new generation of Ford Focus not only to inherit the outstanding driving quality and performance that the brand boasts, but also to achieve a leapfrog upgrade in areas that Chinese consumers attach special importance to - - More spacious interior space, more convenient and intelligent mobile travel experience and more comfortable and comfortable driving experience, making the new generation models the most dynamic, innovative and exciting Fox ever.

To fulfill the promise of using smart cars to serve the smart world, the new generation of Ford Focus will become the first model in the Chinese market equipped with the Ford Co-Pilot360TM Chime Driving Assistance System. This class-leading driving assistance system will provide consumers with more safety and pleasure. , Enjoy comfortable travel experience.

The new-generation Fox ST-Line series, which was introduced to the Chinese market for the first time, was inspired by the Ford Performance Car. Both the hatchback version and the exclusive sedan version of the Chinese market have exciting and exclusive sports appearance and interior designs, as well as a more sporty chassis. Suspension adjustment.

'The new generation of Ford Focus is the most innovative, most quality, and most exciting Fox model ever,' said Junjie He, President of Changan Ford Motor Co., Ltd., 'I believe that the new generation of Fox users will enjoy the superior handling performance. Driving pleasure. It is not forgetting the beginning of the heart, passing on its excellent handling performance, and setting a new benchmark for domestic mid-size cars in terms of design, technology, and driving experience.

The new model of fashion family car

Ford's new Forrester debut in Chongqing combines Ford's global R&D capabilities and local expertise to push the brand's existing achievements to new heights.

Since its first launch in China in December 2014, Ford Furus has been well received by Chinese consumers and has sold more than 800,000 units so far. Ford was constantly listening to the voice of consumers in the development process of New Forex. Improvements in R&D and design led to the launch of this more modern style family sedan, the Ford New Forrester, which is more stylish and safer. It also adds convenient smart configuration to bring Chinese homes to the family. Completely surpassed their expectation of a new model of fashion sedan.

'Ford Furus has brought more valuable products and comfortable driving experience to consumers in China's mid-size sedan market,' said He Chaobing, executive vice president of Changan Ford Motor Co., Ltd., 'New Furus has a more stylish appearance and more Outstanding performance will surely surprise Chinese families. '

Cash Fox continues to sell

Since its debut in 1998, Ford Focus has constantly been innovative, dedicated to meet the diverse needs of global consumers. After four generations of evolution, it has long been a household star in the global mid-size car market.

Ford will continue the production and sales of the existing Fox, and become a 'dynamic drive' favored by the self-concerned consumer group.

Smarter mobile travel options

In the future, Ford is committed to becoming the most trusted mobile travel company in the world, using smart cars to serve the smart world, and creating safer, free, worry-free travel experiences for people.

April 2017 Ford launched the Fortis mobile application in China to provide users with a one-stop travel solution. With it, Ford owners can enjoy a simpler and more convenient car experience. Features provided by Fortune include online appointments. Maintenance service: Through a personalized digital experience, the owner can make reservations for the maintenance service at the dealership, and can also use the e-driving to enjoy the vehicle pick-up and drop-off service.

The new generation of Fox will become the first traditional fuel version of the domestic standard on-vehicle network connection module. Combined with blessing, the owner can more freely control the car with the mobile phone anytime, anywhere, start the vehicle remotely, turn on the air conditioning in advance, and remotely locate Vehicles, real-time understanding of vehicle fuel, warning status, oil life and other information and remote lock / unlock the door.

By 2019, the new Ford cars listed in China will be 100% connected in-vehicle, allowing car occupants to be online in real time.

In the concept of a blueprint for the future, vehicles will not only be able to connect with drivers and passengers, but will also allow vehicles and vehicles to communicate with each other - even with the entire world around them. This can be achieved through the networking of vehicles based on cellular technology, That is C-V2X wireless technology.

Ford is also making solid progress in this area – at the Consumer Electronics Show (CES) in January, Ford announced that it will collaborate with Qualcomm to conduct field trials to verify the potential of C-V2X technology. In China, since 2017, 11 Since last month, Ford has cooperated with Datang Telecom Group to complete the initial phase of China's C-V2X technology testing. This technology will likely reduce congestion and traffic accidents by providing infrastructure for self-driving cars and smart security functions.

Ford has worked closely with several partners including Alibaba and Baidu on the development of vehicle human-computer interaction systems, consumer retail experience enhancement, digital marketing and automated driving research, and strives to achieve future mobility as soon as possible. Vision.

Magnificent electrification strategy

As the first model after Ford announced its grand electrification strategy in China, Ford's new Mondeo plug-in hybrid version was manufactured by Changan Ford, which was recently launched. According to the plan, before the end of 2025, Ford will release 15 new Ford models in China. And Lincoln brand electric car.

Before the end of 2025, all the models produced by Changan Ford will be provided with electric versions, which means that Ford's 70% of models sold in China will have electric versions. Each electric car will bring safety, comfort, network connection, Smart technology makes charging, sharing and maintenance more convenient.

Ford will produce electrified drive systems in China from 2020, bringing the world's most advanced electrification technology to the Chinese market. In order to support the growing fleet of electric vehicles, Ford is expanding and enhancing China's electrified R&D team and strength.

Behind the promise to provide 15 new electric vehicles for the Chinese market, Ford plans to invest an additional US$11 billion in global investment from 2015 to 2022. At present, Ford is developing a pure battery-driven performance SUV for the global market. Endurance capacity can reach 450 kilometers, is expected to be launched in 2020, and will be produced in China.

Deepening the partnership

This 'infinity' activity also marks a further deepening of the partnership between Ford and Changan Ford and Jiangling Motors. With the establishment of a nationwide distribution service, Ford will work with partners to provide consumers with simpler and more convenient car purchases. And maintenance experience. Chang'an Ford dealers will have the opportunity to sell all Ford brand passenger car products. By 2021, the number of exhibitors in dealer showrooms will at least double.

Last year, we put forward the concept of “Road to Jane” to consumers, hoping to simplify the lives of consumers and their families through our employees, products and services, 'Wu Lide said, 'We will work together The team spirit is to streamline our business process and use the faster, more efficient and flexible performance to better meet the expectations of Chinese consumers.

At this event, Ford Motor has reconfirmed that from 2019 to 2025, based on the existing domestic models, it will add 5 new domestic models, including the Ford brand's first pure electric SUV. At the same time, Ford Motor will also rapidly expand and enhance its R&D and engineering capabilities in China to support its ambitious growth plans in China.

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