For the domestic home appliance 3C market, Suning, which has been established for 28 years, has always played the role of 'big brother'. Today, the oldest brother, has set his sights on another area.
Good service providers and platform providers
On April 10th, at the opening ceremony of the Shanghai Shopping 2018 Smart Living Habitat Summit and the Pan-Smart Consumer Confederation, the Executive Vice President of Suning Huadong Second District and Xu Haiyu, General Manager of Shanghai Suning Tesco announced the layout of the home improvement market. Suning's new role has made new definitions: supply chain service providers, omnichannel platform providers, and quality service providers.
Focusing on the role of supply chain service provider, Suning will deeply integrate supply chain resources to provide consumers with better-quality products and services; meanwhile, it will open up data, supply capabilities and service capabilities to supply chains, brand partners, etc. For example, Suning will install home improvement companies. Create an independent channel, design all products as a one-stop service for consumers according to different types of houses and different levels of consumption.
In building an omni-channel platform provider in Shanghai, Suning will deploy online and offline resources in depth to open up online and offline resources, provide consumers with better experiences, and build bridges with consumers for partners. For example, online, Suning Tesco Will provide online 'home improvement channels', and in-depth cooperation with home improvement companies in big data, V purchase, etc.; under the online, Suning will open 116 stores in Shanghai Suning E-commerce to place orders for consultation, and will be home improvement company model Introduced into the Suning Yun shop, and at the same time, the home improvement company set up 20 Suning Appliance shops.
At the consumer-oriented quality service provider port, Suning will gradually transform from an electrical retailer to a quality service provider. On the other hand, service upgrades will obviously mean that Suning needs to make more commitments and guarantees to consumers. Relying on Suning's service system, providing air conditioners for consumers, free cleaning of smoke machines, free trials of clean water, free designs for cleaning and washing, free design for home improvement, free testing of air environment, body cleaners, free wiring, free embedded smoke pipes , Eight special services such as the free detection of stoves, and the launch of store home improvement union exhibitions, home appliance group purchases, decoration classes, tasting sessions and other activities.
Suning Five Energizes Home Furnishing Industry
Xu Haiyin believes that to fulfill three roles, it is necessary to provide consumers with 'good products, good service, and good experience', integrating the upstream and downstream industries of the home improvement industry, and jointly establish such a pan-intelligent big consumer alliance. Suning will also be involved in the acquisition. , Logistics, Finance, Cultural and Creative Drainage, and other aspects are all available to partners. 'We all work together to integrate the upstream manufacturing, middle design, and the following services into a total solution that completely bridges the entire link. Made into O2O mode, landed for all consumers. '
The so-called enthusiasm for arbitrage, Xu Haijun believes that the original buyer's equipment was only a subcategory, or a brand, it is difficult to form a very good deal of conversion, and this time through the pan-intelligent big consumer alliance, home improvement, building materials, decoration , And household appliances implement a hedging model.
In terms of data generation, Suning will use its abundant big data resources, IT data technology and more than a dozen Internet-based tools. Suning will also open its data to alliance members so as to enhance its work in product development, marketing, and services. At the same time, all partners can put resources, members and other data in the pool to provide a one-stop solution.
More importantly, Suning's strong warehousing, distribution, and network services can enable logistics empowerment for its partners. Xu said that Suning hopes to become China's largest fast-moving consumer warehousing service provider. This is the largest retailer in China today. The warehousing service provider can open all the existing warehousing, distribution, and network to everyone, and guarantee that the price is 20% lower than the industry.
Unlike other companies, Suning has strong financial capabilities and financial empowerment for its partners. At the corporate level, as long as it has certain cooperation with Suning, it can handle all kinds of credit in one click, one month and three. Months and six months are available. No bank is so troublesome. The financing in Suning is relatively simple. At the user level, it provides consumer financial support. For example, the use of Suning willful payment and other related products can carry out up to 300,000 five-year home improvement loans. , Buy home insurance, etc.
In addition, there are currently Suning's cultural and creative resources such as PPTV, Suning Cinema, and the five major league live broadcast rights in sports marketing, as well as the Super League and AFC Champions League, as well as the Inter Milan and Jiangsu Suning football teams. Sports is a sticky one. , Fan loyalty is also relatively high, Xu Haiyu said that this resource will be open to suppliers, to achieve cultural and creative energy.
YORK New Media Coolest Technology News
Scan code win award
comment
* Netizens are not allowed to speak in the standing position, this site is not recommended in the comments section of any online store, dealer, Beware of being deceived!
