On the afternoon of April 10th, the 2018 China Smart TV Industry Entrepreneurs Summit was officially held in Shenzhen. This summit invited national ministries, provincial and municipal leaders, and internationally renowned experts to come to the scene. Famous color TV companies and screen display high-level corporate leaders gathered together to discuss the summit. The theme of how Smart TVs can better create a better life will take a closer look at the trend of smart TV technology in the future. The Summit also commended outstanding emerging artificial intelligence TVs and smart TV innovations in the current market. TCL released C6 in March. The new theatre TV stood out from the competition and was selected as '2018 artificial intelligence TV TOP10'.
TCL Group's senior vice president, TCL Multimedia CEO Wang Cheng, attended the summit and delivered a keynote speech. In the speech, Wang Cheng mentioned that TV products are currently faced with fragmentation of user time, decentralization of audiovisual equipment, technology and scenes. Separation of the three major challenges. In response to these challenges, TV manufacturers should start from the essence of user time solution providers, using high-quality display and audio/video technology as the carrier, through artificial intelligence technology, and combine rich and diverse application scenarios. Create time value for users. At the same time, manufacturers must grasp the trend of technology and consumption. Redefine products from the three dimensions of display technology, artificial intelligence, and smart home. Combining advanced technology and user needs is the best way to pay tribute to users. .
The C6 new theatre TV that was shortlisted for the '2018 artificial intelligence TV TOP10' is the product that TCL TV provides users with a good time solution. It is understood that the C6 new theatre TV is adhering to the style of C series life and taste. Tailored for the new middle class, in order to become a 'counselor' of the urban crowd. The C6 is fully equipped with the TCL artificial intelligence, small T, equipped with a star screen full screen design, elegant gentleman gray color, with the easel base, full of romance Artistic ambience. The high color gamut of the primary colors and Dolby Vision® can bring clearer picture effects and richer detail to the user's viewing. Using a unique sound tube audio design combined with Harman Karton. Acoustic with Dolby Atmos®, let the ear feel surround from all directions.
In this speech, Wang Cheng also took the practice of TCL TV in recent years as an example to explain the profound thinking of TCL on the future development of the industry, which has aroused the approval and endorsement of the participants and the media, and also made many people in the industry feel the TV gold. The hope of the renewed arrival of the times. Wang Cheng mentioned that the future display trend of TCL TVs has been devoted to dramatically improving the display effect through quantum dot display technology in recent years, and the artificial intelligence technology has brought revolutionary changes to the interactive mode of television and passed. To enrich the application of smart TVs, making television an important entrance for traffic redistribution.
As the first company to distribute QD TV products in China, TCL's Quantum Dot TV products won the 'IFA Quantum Dot Technology Gold Award' three times, and won the China market sales championship for 16 consecutive weeks. The new spring XQ Quantum Dot TV has a 'color' The characteristics of high domain, pure color, and long-lasting color have broken the ambiguity of traditional image quality and presented great potential for future display technologies.
In the field of artificial intelligence, TCL TV has cooperated with several companies such as Baidu, Tencent, HKUST, Shangtang, and Cognizance to create an open ecological platform. TCL Artificial Intelligence 2.0 plus will be able to understand and retrieve. , The improvement of service force will make it easier for users to find what they need. People will find information and the service will be simpler. It will also build a multi-modal user system through face recognition technology, and provide real personalized content recommendation capabilities. The service is more accurate, it will provide users with full interaction, fast response, strong ecological artificial intelligence experience.
It is reported that in 2017, TCL Multimedia's annual TV sales exceeded 23 million units, a year-on-year increase of 16.4%, and exceeded its annual sales target. Overall, the Chinese market performed better than the industry average, and overseas markets continued to show strong performance. North America and Brazil The market has doubled its growth. According to the latest information of IHS Technology and company shipment data, TCL Multimedia's global LCD TV market share in 2017 was 10.9%, ranking third.
People in this industry believe that, despite the slowdown in demand for the color TV market in 2017, TCL, as one of the leading brands in the global color TV industry, can achieve breakthrough growth under the background of adverse trends. The user group launched a boutique that meets its needs.
The new era requires new products. TCL TV will continue to provide the user with personalized content and services based on the ultimate audiovisual and aesthetic experience, with a simpler interactive experience and user data-based application scenarios. Better.
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