In the early days, OLED was considered by the Japanese electronics industry as: 'Insurmountable Takayama'. Samsung started mass production of mobile phones (2-inch) OLEDs as its production target, reorganized the business team, and built a dedicated production line to produce OLEDs. The company successfully mass-produced OLEDs at the time. At the time, OLED was known as the 'dreamy display' with its unique advantages. Nowadays Samsung's market share in the OLED panel market has exceeded 95%, and it is leading the way with absolute technical advantages. Small monitor market.
At the time of Samsung’s success in securing OLED output, the global demand gradually began to surge. Kyocera Corporation launched the mobile phone “Media Skin” with OLED, and sold 250,000 units in just 3 months. PMP 'Clix' equipped with OLEDs sold for more than 100,000 units in only four months. The potential of OLED is evident in sales. Samsung's 'Anycall Haptic AMOLED' was launched in June 2009 by singer Sun Tameng. Know and begin to focus on OLED.
Samsung introduced the 'Wave' product using OCTA (On Cell Touch AMOLED) technology in 2010. Using a touch sensor directly in the panel manufacturing process not only reduces the manufacturing cost of OLED, but also makes OLED thinner. , More vivid. In the same year, Samsung Galaxy S successfully sold, OLED demand also increased. Samsung launched the second OLED production line in Asan in 2011 - A2.
After the success of the Galaxy S, which highlighted the disparity of smart phones with OLED, Samsung's Galaxy series are all equipped with OLEDs. Samsung is promoted to the industry leader through Galaxy smartphones, and OLED technology is also developing rapidly with the launch of the new Galaxy each year. , And constantly upgrade.
According to the Display Quality Evaluation Agency Display mate, Samsung's OLED has been continuously developing with a systematic strategy, and has highly praised the OLED technological innovation that has been developing year by year.
In addition to smart phones, small and medium-sized IT equipment also began to pay attention to OLEDs. The devices equipped with OLEDs are thin, light and portable. Galaxy Tab 7.7 has received positive comments from the market since its introduction.
In recent years, OLED has become the darling of high-end VR and wearable devices due to its soft picture and no residual image. Samsung OLED promotes popularization of VR. OLED also provides the best display experience for wearable devices. Curved fit wrist, outdoor visibility, can enjoy a clear picture during the hot day, many advantages in one, let OLED play its real value in the field of VR.
OLED's greater appeal lies in its ability to support flexible displays. With the growing size of the mobile market, ensuring that differentiated design is the core competitiveness, Samsung Display believes that the future of displays lies in 'flexible displays'. Samsung displayed mass production in 2013 6 years later, the world’s first successful mass production of flexible OLEDs.
Since then, Galaxy Rouned equipped with an ultra-thin polyimide substrate flexible OLED and Galaxy Note Edge with a curved edge display on the right edge have been successfully launched, which has given Samsung's confidence in flexible OLED technology. 2015 4 Samsung launched the A3 production line for use as a flexible OLED production facility. The Galaxy S6 Edge is equipped with a 'double-curved OLED' with curved right and left sides.
In 2017, the Galaxy S8 equipped with a double-curved OLED led the ultra-narrow frame, immersing the visual effects of the full-view curved screen smartphone trend, and officially opened the heyday of flexible displays. According to HIS, Flexible OLED in 2017 Sales in the second quarter increased 132% year-on-year. The proportion in the OLED market also increased. For the first time in the second quarter of 2017, sales of rigid Rigid OLEDs exceeded for the first time. Flexible OLEDs are expected to continue to grow and lead the growth of the OLED market. According to industry predictions, flexible OLEDs will be centered on the advanced smartphone market and will be designed for folding, crimping, etc.
Samsung's display not only shows technical superiority, but also shows that it is far superior to competitors in terms of productivity and investment.
In the future, future-type products such as folding and crimping will be launched one after another. If wearable devices and VR are popularized and popularized, the utilization rate of OLEDs will be further improved. Samsung will continue to insist on R&D and meet with more advanced OLEDs in the future.