A few days ago, China National Academy of Information and Communication Technology Co., Ltd. released an “Analysis report on the operation of the domestic mobile phone market in March 2018”. The report showed that overall domestic shipments continued the declining trend. In March 2018, the domestic mobile phone market shipped 30.185 million units, which was the same Declined by 27.9%, from January to March, domestic mobile phone market shipments reached 87.307 million units, down 26.1% year-on-year. In March 2018, smartphone shipments were 28.083 million units, down 28.6% year-on-year. From January to March, smart Mobile phone shipments were 81.87 million units, a decrease of 27.0% year-on-year.
Industry insiders said that Chinese smart phone manufacturers are gradually embarking on the path of change: Looking for a more subdivided mobile phone market, such as gaming mobile phones; continuing to sink into fourth- and fifth-tier cities and rural areas; and vigorously expanding overseas markets to seek growth. In addition, it is also increasing technical input and product innovation to stimulate users' desire to change machines.
