Today's host Savannah Guthrie asked Sandberg the following questions: 'You will launch such a tool'. I don't want Facebook to use my personal information in a targeted way to me. Publish advertising'? You will launch such an exit button - 'Please do not use my personal information for advertising'?'
Sandberg replied, 'We have different forms of exit options, but there is no exit option at the top of the service, otherwise we will be transformed into a paid product.'
There is no sign that Facebook really plans to launch an exit option, but Sandberg's answer clearly shows that Facebook’s revenue is almost entirely dependent on understanding user preferences and behaviors. Launching an exit option will require the use of membership service revenue to replace advertising sales revenue.
In the interview, Sandberg also refute the often mentioned, but the view of the recent rapid spread of sudden, that Facebook user data is the main product. She said, 'Not so, we do not sell data, not the user information provided to advertisers. companies are willing to publish accurate advertising on Facebook, which is important for small businesses, we meet their requirements, advertising for them, but do not put any personal information users to advertisers. '
Of course, protecting the user’s personal data has also boosted Facebook’s performance by maintaining control over targeted advertising. Facebook also made changes to policies and features that allow third parties to collect a large amount of users’ personal information. Currently, researchers and developers There are still many ways to automatically collect a large amount of public information from Facebook.
Sandberg also admitted in the interview that Facebook should inform Cambridge that there are as many as 87 million users in the data leakage scandal that their personal information may be abused, and that Facebook may have discovered other similar data breaches.