On April 3, several messages under Lei Jun’s headline number raised concern.
Someone left a message under Xiao Qiang’s chairman Lei Jun’s headline: 'To give up your own employees, to disband the Henan team on the spot, what do you think?', 'The brothers and sisters who were still fighting for your cause yesterday are what you got today. Did the paper dismiss the book and considered the feelings of so many people?'
Subsequent news reports reported that Xiaomi dismissed a marketing team in Henan on March 30. About 80% of the team's more than 40 employees were dismissed, including some employees who just submitted the corrective application.
However, Xiaomi said in a reply to the “Securities Daily” reporter that some employees did not meet the corrective requirements, but did not report the 80%. According to statistics from Xiaomi, a total of 46 people participated in the assessment. The number of people examined was 23, and the number of people who did not pass the assessment was also 23.
23 employees of Henan marketing team were resigned
According to reports, at 5 pm on March 29, 2018, several employees of Xiaomi Henan received a job notice from the Xiaomi department supervisor requesting them to rush to the Zhengzhou office on March 30. The theme of the meeting was 'monthly'. Meetings and Talent Checks'. After arriving in Zhengzhou on the 30th, they were called into the office and signed a 'resignation agreement', which gave each of them a compensation amount.
'We received a notice meeting on the evening of the 29th and were dismissed in the morning of the 30th meeting. There was no news in the middle. 'A retired employee told the Securities Daily reporter.
According to a number of resigned employees who introduced the media to the media, they signed a three-year labor contract with Xiaomi around October 2017. Both parties’ contracts will be terminated in 2020. However, on March 30, 2018, more than 40 people More than 30 employees, suddenly received a letter of dismissal from Xiaomi. According to a resigned employee, the remaining dozen employees will be placed on the second batch of dismissal. The current dismissal message has not yet arrived.
In response, Xiaomi replied to the "Securities Daily" reporter that this is a normal job combing process. 'We conducted deep plowing on the Henan market last year, so we divided the grid manager in Henan (only for the Henan market) to carry out normal Business operations, and after our evaluation, some employees passed the probation period, and they injected fresh blood into our Henan team. We very much welcome them to join Xiaomi's family. But unfortunately there are some employees who do not meet our requirements. To correct the request, we thank them for their efforts and give compensation.
In addition, Xiaomi also emphasized that after verification, it was learned that a total of 46 people participated in the assessment. The number of people passing the assessment was 23, and the number of people who did not pass the assessment was 23, and there was no report of 80%.
Xiaomi also denied that the Henan team was disbanded. 'At present, our Henan team has not only not been disbanded, but also has a larger team than last year. Our market penetration in Henan is also deeper and wider than before last year. We always welcome people of insight to join us. Xiaomi, now Xiaomi's business development is very rapid, and we also need a lot of excellent people. ' Xiaomi said in a reply to the "Securities Daily" reporter.
A large number of people recruited to open stores during the Battle of the General Assembly
Although Xiaomi claimed that the dismissed personnel department assessment did not meet the corrective requirements, but in the view of the industry, millet caused by this storm, to rewind back to the July 2017 start of the 'Henan Conference.'
At the end of August last year, Lei Jun visited all parts of Henan Province and caused quite a lot of attention.
Lei Jun visited this time and also announced that Xiaomi has already started the Henan General Assembly. Lei Jun said that Xiaomi is going to do new retail because electricity suppliers only account for 10% of the total retail sales of goods. To date, 90% of people are still shopping. Buy it online.
Some analysts pointed out that the new retail model proposed by Xiaomi basically adopted the offline system of OPPO and Vivo. Similar to OV, the construction of Xiaomi’s offline system is divided into five levels, namely Xiaomizhijia’s flagship store. Xiaomi House, Xiaomizhijia Store, County Authorized Store and Xiaomi Store. The Xiaomizhijia Store has started its trial operation in Shenzhen Vientiane City. The Xiaomizhijia Store is output from Xiaomi in the form of a joint construction joint venture. Management, county-level authorized stores is a form of partnership to build and manage millet homes, and Xiaomi’s small shops use rice sharing and economy models to add rice flour and users to cover county and township markets for product and word-of-mouth communication.
In Xiaomi's plan, each county will set up a millet home, and each town will open a Xiaomi shop. Currently, Henan is used as a pilot and divided into 150 grids. Every township has to set up a millet shop.
In September 2017, Xiaomi established an offline agency team in Henan Province to try to manage its sales operations through grid management. The resigned employees stated that Xiaomi recruited more than 40 employees in three batches. Recruitment activities continued until the end of October. 'At the beginning of the Henan Games, everyone heard the news and they all joined the Xiaomi team. They turned half a year and the result was resigned before the turn.'
Because of the large number of people recruiting at the time of the congressional battle, I heard that there is now layoffs at the grid supervisor level. We are at the city level and are not affected. They (grid supervisors) are targeting county and township customers. A millet's core customer in Henan told the Securities Daily reporter.
Offline channel is hard
Sun Yanji, dean of the First Mobile Phone Academy Research Institute, said in an exchange with the reporter of the Securities Daily that this is the practice of channel reform under the Xiaomi line. After six months of practice, he felt that the level setting was not reasonable and needed adjustment and optimization. 'After all, millet did offline. Channels, a lot of things have to be reformed, but also try to innovate. As a pilot, everything started from Henan.
It is understood that the Xiaomi shop in Henan has now reached more than 10,000.
' Xiaomi set up the grid supervisor and the service system of the city manager when he quickly laid out the channels under the line in Henan, but after the layout is over, the current feedback from the grid supervisor to the city manager to the above has deteriorated. In order to provide timely information feedback and improve customer service, the entire system has been reduced and become more efficient. In fact, the level of grid administrators has been eliminated. Now we use the level of city managers to directly serve our customers. People told the "Securities Daily" reporter.
If the final Xiaomi Henan area cancels the grid supervisor, it indicates that the reality is different from the original idea.
The offline market is tough for Xiaomi from offline to online, and the new retail is more of a fashionable concept for its IPO. It can be said that this is a tough battle for Xiaomi to win. For its competitors OPPO The offline channel, which is part of vivo's iron plate, has yet to see signs that Xiaomi can shake.
Some analysts pointed out that at present, no matter whether it is the mobile phone product line of low-end red rice mobile phones or other products in the Xiaomi ecological chain, the single profit is not enough to support the huge input from offline channels, so Xiaomi The new retail, lack of the most basic high-margin hardware products to support, it seems that millet's new retail still has some way to go.