China's smartphone market shipments declined for the first time in 2017. The industry predicts that China's mobile phone market will gradually enter the 'winter' era, and the newly released mobile phone market operation report has initially verified the prediction.
On April 8, the China Academy of Information and Communication Technology released the “Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018” (hereinafter referred to as the “Report”).
According to the “Report”, in March 2018, the domestic mobile phone market shipped 30.185 million units, a year-on-year decrease of 27.9%; from January to March of 2018, the domestic mobile phone market shipped 87.307 million units, a year-on-year decrease of 26.1%.
In addition to the continued downward trend in domestic shipments, Listed new models The number is also declining. In March 2018, 80 new models were listed, a year-on-year decrease of 37.5%; from January to March 2018, 206 new models were launched, a year-on-year decrease of 8.4%.
although 4G mobile phone Shipments also showed a downward trend, but 4G Netcom Mobile Phone The proportion of shipments has continued to grow.
According to the report, in March 2018, 40.8 G mobile phone shipments reached 28.085 million units, a decrease of 28.7% year-on-year, of which 4G Netcom mobile phones accounted for 94.0%; 67 new 4G phone models were listed, down 40.2% year-on-year, including 4G. Netcom mobile phone accounted for 71.6%.
In January-March 2018, shipments of 4G handsets totaled 81.96 million, a year-on-year decrease of 27.1%, of which 4G Netcom mobile phones accounted for 92.5%; 156 new 4G models were listed, down 17.5% year-on-year, including 4G Netcom mobile phones. Accounting for 75.6%.
From the perspective of domestic and foreign brand composition, Domestic brands Mobile phone shipments accounted for nearly 90% of total shipments. In March 2018, domestic shipments of branded handsets totaled 26.995 million units, down 29.0% year-on-year, accounting for 89.4% of domestic mobile phone shipments during the same period; 78 new models were listed, down from a year earlier 36.6%, which accounted for 97.5% of the new mobile phone models listed in the domestic market over the same period.
In January-March 2018, domestic mobile phone shipments reached 75.864 million units, down 27.8% year-on-year, accounting for 86.8% of domestic mobile phone shipments during the same period; 190 new models listed, down 10.8% year-on-year, accounting for domestic mobile phone shipments in the same period 92.2% of the new models.
smart phone Shipments accounted for more than 90% of total shipments. In March 2018, smartphone shipments were 28.083 million units, down 28.6% year-on-year, accounting for 93.0% of domestic mobile phone shipments during the same period. From January to March 2018, intelligence Shipments of handsets totaled 81.87 million units, down 27.0% year-on-year, accounting for 93.7% of domestic handset shipments during the same period.
The new model listed was mainly Android phones. In March 2018, 68 new models of smartphones were on the market, down 37.0% year-on-year, accounting for 85.0% of the total number of new models of mobile phones in the same period, of which 67 were models supporting Android operating systems. In January-March 2018, 158 models of new smartphones were on the market, a year-on-year decrease of 15.1%, accounting for 76.7% of the new models in the same period, of which 152 models supported the Android operating system.