In response to the recent breakdown of Jinli's capital chain in some media, it was deeply involved in the debt crisis, and in particular, it had invested 6 billion yuan in advertising costs for celebrity marketing and other reports. Jinli Vice President Yu Lei responded on Weibo on the evening of April 7th. He said that , The money owed to suppliers and the media will be refunded. I hope everyone will give time to Jinli.
Yu Lei said on Weibo that '60 billion advertising costs have been given to celebrity entertainment marketing? I don't know how you figure it out? Advertisements are only among them. Jin Li's crisis in the capital chain is sudden. ' Currently facing a debt crisis, Yu Lei said, 'Advertising fees, it really owes the media ... to Jinli time.' He said that both inside and outside, Jin's position is the same, will return the money of the supplier and the media's money Yu Lei also said that Jin Li is currently actively producing and saving itself.
From the end of 2017, Jin Li caused a series of serious capital chain crisis due to the inventories of mobile phone inventory. Jinli Group recently issued an official statement through the official Weibo, saying that the company has officially issued a document to terminate the labor contract through consultation with some employees of Dongguan Industrial Park. Said that layoffs are one of a series of measures for self-rescue. Future industrial parks will retain about 50% of employees to ensure the normal operation of the production line. Jin Li introduced in the notes that since the crisis, Jinli Group has adopted a lead-in-producing production plan, which has now been adopted. Reducing staff costs and attracting funds to ensure production of the program. Since the end of last year, Jinli Company has continued to report bad news. It was first heard of supplier owed funds and tight funding chain rumors. Second, early this year, Jinli fell into Shenzhen and Shanghai and other places. Litigation of multiple suppliers. At the same time, the shares held by Chairman Liu Lirong held by a number of Jinli and related companies were frozen in court.
According to Jinli.com, Jinli Group was established in September 2002 in Shenzhen, Guangdong, and currently has 11 wholly-owned subsidiaries, including Shenzhen Jinli Technology, Beijing Jinli, and Hong Kong Jinli. It is a national high-tech enterprise and has an annual production capacity of 100 million mobile phones. Annuity's brand marketing model is diverse. Not only does the big star endorsement, but also sponsors variety shows, etc. However, the sales of Jinli mobile phones have not been improved. Third-party statistics show that in 2017 Jinli mobile phone domestic sales ranked No. Seventeen, 14.94 million mobile phones were sold, which is in line with the sales target of 30 million domestic targets fixed by the company’s chairman at the beginning of 2017, challenging the 38 million units. As for overseas sales, Jin Li has not announced it yet.