With the advent of the home improvement season, the building materials appliance industry ushered in a peak. Among them, the water heater industry performed better than the overall level of the home appliance industry in 2017. In the first quarter of 2018, the market made a good start, there was steady progress, the real estate market went into inventory, and the water heater product structure was upgraded and channels Further sinking will provide the development momentum for the water heater industry. The water heater market is expected to achieve steady growth throughout the year.
Several provinces and cities have introduced policies to speed up real estate destocking, and have achieved remarkable results. Both the central and local governments regard de-stocking as the focus of real estate work in 2017. According to the data released by the National Bureau of Statistics, the area of residential sales in China in the first quarter Growth of 35.6%, sales growth of 60.3%.
'The water heater market in 2018 has a dazzling start to the market, indicating that the consumer space in the water heater market still exists, and the water heater industry is still in a rising stage. 'said Cai Ying, deputy director of the Information Resource Development Department of the National Information Center. In his opinion, the real estate market is adding new The pulling effect of household appliances consumption is still very obvious. With the acceleration of real estate destocking at all levels of government, as well as the smooth advancement of shantytowns transformation and rural dilapidated housing renovation projects, the water heater industry still has very significant room for growth.
In fact, with the promotion of market consumption upgrade, the internal product structure upgrade of the water heater industry has become a main line of the industry development. The trend of water heater product upgrading has become a trend of large-scale, special-shaped, intelligent, and healthy. The mainstream brands have also completed the road to self-improvement. Fast-fired water heaters have become the highlights of the water heater industry. With market consumption upgrades, fast-fired electric water heaters have emerged from budding to shine for only a few years, to prove the potential and prospects of the water heater industry.
At the same time, as consumers pay more attention to the health bathing experience, health has rapidly become a new selling point in the water heater market. At present, there are more than 10 models of healthy electric storage water heaters sold in the market. The brand companies of fast-heating electric water heaters are also added in new products. The health function. Mukher's live water bathing function allows the incoming water to automatically contact the heating source without heat preservation. The water heater liner is in a clean, fluid state. The US water series water heater has a button to automatically exclude stagnant water function; AO Smith launched the launch. Self-cleaning function of electric water heaters; Linne 'Hengxin' series of gas water heaters and even new Spa Spa skin health features. 'Water heater product development direction is clear, healthy and comfortable will become the industry next door,' said China Power Grid Editor Lu Shenghua said .
As China's resident consumption level rises, the demand for medium and high-end water heaters is increasing. This is a good aspect for water heater companies. The upgrading of product structure will inject lasting momentum for the industry's future development. Water heater companies should dig deeper into consumption. Needs, development of consumer demand for products. Water heater online market growth will continue to maintain, on the one hand because of the continuous upgrading of online product structure, on the other hand, e-commerce channels to sink to the three or four markets even The rural market will also bring about a relatively large increase in the water heater industry.
The development of the water heater industry is relatively stable at present, but in the future, it will also enter the saturation period like other large appliances. From the corporate perspective, it is necessary to be optimistic and optimistic, and to do things in a down-to-earth manner. Continuous innovation on the supply side, through differentiation, high Quality products gain a favorable position in the competition, but also to promote the sustainable and healthy development of the industry. Focus on the promotion of energy-saving, healthy, intelligent water heater products, to upgrade the product structure of the water heater online market.
