Win the United States | 'Sniper Warfare' | BYD's decade-long ice-breaking multi-country pure electric market

Who would have thought that a company that has just entered a new field 10 years ago will be one of the best in the industry after 10 years?

In 2018, when Huawei intended to return to the US market and was heavily hindered from trying to find a breakthrough, the company had learned the American 'sniping tactics' several years ago and obtained its own way from the United States at the time. The largest pure electric bus order in the market.

This company is BYD.

Recently, the first commercial vehicle network went into BYD to gain an in-depth understanding of the corporate connotation and strength behind BYD, and then felt that behind its various glamorous performances, the 'Made in China' represented by it was gradually fading away from inferior labels. The world is impressed with the new look.

BYD commercial vehicle and cloud track

Ten years

In 2008, BYD started its pure electric commercial vehicle project; in 2009, it acquired the Sanxiang Bus Factory of the United States and obtained the qualification for the production of new energy buses; in 2010, BYD’s first pure electric bus K9 formally went offline and surfaced with it. There is also BYD's new energy solution for urban public transportation; in 2015, BYD released the 7+4 strategy, and firmly committed the pure electric route to various domestic road traffic areas; in 2016, BYD proposed a three-dimensional solution for public transportation. Began to enter the field of rail transportation, and in 2017 took the lead in Yinchuan to start operating BYD cloud.

In ten years, BYD’s pace has been firm and rapid from the initial stage to the deeper level. The data show that BYD sold 14336 pure electric buses throughout the year in an environment in which domestic sales of new energy passenger cars declined overall in 2017. In particular, in the area of ​​pure electric buses of more than 10 meters, from 2014 to 2017, BYD has won the sales championship for this segment for 4 consecutive years.

Behind the brilliant data, it is inseparable from the in-depth development of BYD's regional markets and its continuous exploration of new energy bus operation models. Shenzhen is a typical example.

In 2015, the Shenzhen Municipal Party Committee and the municipal government proposed the goal of “achieving full electrification of public transport and 100% pure electric bus within three years.” After just a few years, this goal was achieved by the end of 2017, and Shenzhen became the first in the world. The purely electrified city of public transportation and the city with the largest number of pure electric buses are used today. Today, there are 16359 pure electric buses running on nearly 20 million square kilometers of land. Among them, every 10 pure electric buses Among them, there are 8 vehicles from BYD. The total daily mileage of these pure electric buses reaches 2.85 million kilometers. The longest operating BYD K9 has more than 420,000 kilometers of total operating mileage.

A single-brand bus can reach more than 80% of the total in a place. It is far more than just the so-called local protection can explain. In order to achieve the goal of pure electric power for public transportation, the bus company in Shenzhen is bidding. The conditions can be very harsh.

For example, in the bidding for the eastern bus, one of the three major local bus groups, in addition to the most basic standards for vehicle performance, companies are required to plan the overall maintenance and recharging of vehicles in the later stages, including the three power companies. Service, but also to repurchase the company's replacement fuel vehicles. Under such requirements, BYD eventually emerged from the 8 tender companies. With the deepening of cooperation between the two parties, more than 99% of buses in Eastern Bus are now BYD brand. Eastern Transit has also become BYD's “Electric Electric Vehicle Demonstration and Operation Base”, turning many of the potential visitors to BYD into real customers. Especially in overseas market expansion, Shenzhen’s “Pure Electric Bus City” not only allows Foreign passenger transport companies feel the charm of BYD, letting them experience the operation mode of pure electric buses in China, allowing the world to see the strength of Chinese manufacturing.

Impression abroad

Compared with the domestic market, BYD is equally active in overseas markets.

The United States, the United Kingdom, the Netherlands, Portugal, and the New Zealand, Malaysia, Japan, and South Korea ... These rare countries and regions on the domestic exports list have become an important 'territory' for BYD's pure electric buses. Today, BYD's new energy vehicles have covered more than 6 continents. In 50 countries and regions, as many as 200 cities have been put into operation, and its pure electric vehicles have more than 1,000 vehicles in overseas markets.

With such a high market coverage rate, I now see BYD’s overseas orders, which have made it difficult to produce new feelings. Nevertheless, we have to say that it is more difficult to get overseas markets than domestic ones, especially American market.

In March 2013, BYD obtained orders for 10 pure electric buses from the Long Beach Transportation Bureau in California, which was the largest single electric bus in the US market. However, less than six months after the order was placed, the local public opinion targeted 'Made in China'. ', set off a round of sniper war against BYD. In the end, forced by various pressures, Long Beach Transportation Bureau canceled BYD's order.

Loss of orders abroad has caused existing customers to have doubts about BYD and has also had a certain impact on their domestic markets. It is under such circumstances that BYD has begun to fight back. Apart from carrying out public opinion and legal counterattacks on the counter, BYD also challenged the local Altoona test known as the “devil test” to prove the quality of its products. This test is aimed at comprehensive safety, structural integrity, durability, dynamics, economy, etc. In the rigorous test, the vehicle needed to continue on bumpy roads for 24,000 kilometers. In the end, after 116 days of testing, BYD K9 became the world's first 12m pure electric bus that passed the test. At the same time, BYD also obtained the Federal Transportation Administration of the United States. The granted vehicle production qualification is equivalent to obtaining a license for the sale of buses in the United States and the possibility of operating as a bus. Not only that, BYD is also eligible to participate in a project funded by the Federal Transportation Administration of the United States.

After a series of actions, in September 2014, Long Beach Transportation Corporation restarted the bidding. BYD seized the opportunity to win the bid again and obtained additional orders for 50 pure electric buses. This beautiful counterattack war not only allowed BYD to successfully enter. The U.S. market has also led to the establishment of the first overseas pure electric bus factory in California, which has won more opportunities for its expansion into the local market. As of now, BYD pure electric commercial vehicles have been stationed in 30 U.S. states, including pure electric vehicles. The bus market share has reached 80% in 2016, and pure electric trucks have also reached 62%.

This market share is not just an example. In Europe, BYD’s market share has reached 26%, and there are more than 60 operating cities (you must know how many world-class passenger car manufacturers are in Europe); in the UK, BYD is pure. The electric bus has a market share of over 50%, ranking first; in Japan, Australia, and Malaysia, the market share of BYD's pure electric buses is closer to 100%; in South Africa, BYD's pure electric buses arrive in batches, making it possible to create local buses. The first pure electric bus fleet.

As a representative company in the field of new energy vehicles in China, BYD is demonstrating to the world the 'new look' made in China. In many 'Made in China' companies, BYD is just one of them. With this number of companies The increase, made in China, is gradually getting rid of its original 'negative' label, moving toward high-end, smart, and reliable.

2016 GoodChinaBrand | ICP: 12011751 | China Exports