In April, Haier launched the first health festival with the theme of 'Health is buying clean' nationwide. It is reported that Haier Air Conditioning's self-cleaning air-conditioners that include 'will bathe' in the national stores will be able to 'light up' during the health festival. The complete smart air solutions, including intelligent air conditioners such as net air conditioners, continue to enter the country for free cleaning activities to upgrade the healthy air experience. Haier also interprets self-cleaning air conditioners in two ways: cleanse oneself and cleanse others. From the 'build air conditioning' transformation 'build air', as the first brand of air conditioners in the era of Internet of things, Haier also took the lead in completing the clean air from the air-conditioning to the user to breathe fresh air upgrades.
Air pollution has become a global issue. Haier has given air conditioners the new meaning of 'clean their own clean people'.
In recent years, ecological crisis such as haze, acid rain and sandstorm are threatening the global population. Data released by the World Health Organization show that in more than 3,000 air quality monitoring cities in 103 countries and regions, more than 80% of urban airborne particulates Pollution levels of (PM10) and fine particulates (PM2.5) exceed WHO's proposed standards. 'Indoor air is an important part of air pollution, and we usually spend 80% of our time indoors'. In this context, ordinary air conditioning alone The cooling and heating system has been unable to meet the needs of users driven by environmental changes and consumption upgrades. Especially under the normal conditions of haze, users need not only air-conditioning, but good air.
Based on the user's requirements for air health, smart and comfortable, Haier Air Conditioning gave a new definition to the air-conditioner with the health function of self-cleaning, namely to cleanse itself and clean others. In August 2015, Haier took the lead in launching the world's first self-cleaning air conditioner. From the technical point of view of truly abandoning the self-pollution lifestyle of air-conditioners, it pioneered the era of self-cleaning of the “cleanse yourself” air conditioner. Since then, Haier has successively launched a net-cleaning self-cleaning air-conditioner that can combine light and clean energy. Professional level air purifying ability 'Clean Others' to complete iterative upgrades from air blowing clean air to user breathing fresh air.
Haier Air Conditioning also launched a nationwide clean-up campaign for dirty air-conditioners throughout the country. During the Quality Festival in March, Haier’s air-conditioning sales doubled and the industry’s growth rate was first. In Tianjin, famous poets circulated in the media to Haier. In Taiyuan Hospital, doctors said that there is a need for clean air-conditioning; in Changsha, Haier harvested 7 sets of self-cleaning orders after cleaning air conditioners for a local high-end maternity hospital.
From 'making air conditioners' to 'making air', Haier opens the course of globalization of healthy air
In recent years, Haier is committed to building a healthy air solution. The focus of product research and development has shifted from air-conditioning hardware innovation to home air solutions. At the 2018 AWE and Milan exhibitions in the past, Haier displayed a complete set of smart home air solutions. The whole set of intelligent network devices will be actively used to serve people. As a result, Haier is ahead of the global air-conditioning industry to complete the transition from the 'air-conditioning' to 'air-making' strategic layout.
Haier Air-Condition also delivered the concept of 'air-making' rather than 'air-conditioning' in the Internet of Things era to the world. On April 2, Haier Air-conditioning reached a cooperation with the Earth and Environmental Science Laboratory of the University of Geneva, Switzerland on the research of healthy air. The first overseas healthy air research laboratory was set up to accelerate the service of global users. It is reported that Haier brought the 'air-making' technological achievements of net clean air conditioning and other self-cleaning air conditioners to the laboratories. Through experts and professors' research, it analyzed the net of Haier from a theoretical perspective. The principle of 'light swallowing' of air conditioners, and will present an experimental report of air purification contrasts, providing professional air health protection basis for global self-cleaning users.
Relying on the top 10 R&D centers in the world and the R&D tentativeness of N connected users, Haier has formed a '10+N' R&D layout. Through the online HOPE platform, it has touched more than 3.2 million online resources globally. Haier has been continuously researching and developing globally according to the users' pain points. Strength, truly realized where is the user's needs in R&D.
Haier has achieved fruitful results in the field of smart life since he explored the 'one person's oneness' model. As part of Haier’s smart home full-strategy customized wisdom package, Haier air conditioners took the lead in breaking the industry’s hardware thinking and using the 'air-making' user mindset. , Exported a complete set of smart air solutions. At the same time, Haier air conditioner also delivered the concept of 'air manufacturing' instead of 'air conditioning' in the Internet of Things era to the world, becoming the first brand of air conditioners in the Internet of Things era. Latest data from Euromonitor International, Haier For the second consecutive year, global connected air conditioners (including smart air conditioners) have achieved the highest sales.