On March 28th, 2018, the world-famous home appliance manufacturer Boxi Electric Appliances Group held a groundbreaking ceremony for the opening of the dishwasher factory and oven factory in the Bo Xi (Luzhou) Home Appliance Industry Park, which marked the deep plowing of Bo Xi home appliances in the Chinese market. The development has reached a new level. The total investment in the dishwasher factory officially put into operation is 700 million yuan, the designed capacity is 2 million units, the first stage production capacity is 600,000 units/year, and the total investment of the oven factory is 600 million yuan. It is planned to be put into production in 2020, with an initial production capacity of 1 million units, and will have an annual production capacity of 2 million units in the future.
After the ceremony, the goal of the YORK reporter on the launch of the Bosch dishwasher factory and the groundbreaking ceremony of the oven factory and Dr. Michael Schoellhorn, board member and chief operating officer of Bosch Electric Appliances Group, and Bosch Household Appliances Investment (China) Co., Ltd. Chairman and President Mr. Roland Gerke and Dr. Zhou Xiaotian conducted in-depth exchanges.
Creating localized products is more important for domestic users
Bossi (Luzhou) Dishwasher Factory is the first dishwasher factory of Bo Xi Appliance in China, and the products sold before were imported. When faced with the difference between localized products and imported products, Shu He ( Dr. Michael Schoellhorn (Dr. Michael Schoellhorn) told the author that Bosch Household Appliances adopts a globally uniform production standard, the same strict testing system and procedures as well as the training of its employees. Therefore, even though Bossi products are produced in local factories, they also meet global standards.
Mr. Gerk also said that Bossi set up a R&D center for dishwashers three years ago. It is designed specifically for Chinese users to use the washing program for Chinese users.
Comprehensive Development of Industry 4.0
It is reported that the Quzhou dishwasher factory that has already been put into production has been adapted to the solution of Industry 4.0. In the future, the total investment of the washing machine and dryer factory will also have 240 million yuan to be earmarked for intelligence. Improvement of manufacturing level. At the groundbreaking ceremony, Dr. Schuch said, 'We will build the Bosch (Luzhou) Appliance Industry Park into a demonstration park for smart manufacturing.'
For Industry 4.0, the ultimate goal of Boxi Household Appliances is that consumers can customize their products. When consumers use them, there will be big data feedback on the issues. Zhou Xiaotian told reporters.
Bringing new habits to the Chinese market and not just products
Dryer for the Chinese market, popularity is not very high, especially for the dishwasher market, it is also facing the issue of popularity. Mr. Gail told the author, when the consumer has already renovated the kitchen, Under this circumstance, how can we provide solutions for consumers and help dishwashers to embed them perfectly? Bossi will continue to work hard in the future.
Whether it is a dishwasher or a dryer, what they want to express is a pursuit of health and quality of life. It is not just a simple product, but Bossie’s home appliances also hope to express this pursuit through the product. More and more users are able to experience it. Dr. Zhou Xiaotian said.
