This afternoon, the China Institute of Information and Communications under the Ministry of Industry and Information Technology released the “Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018.” The report pointed out that the domestic mobile phone shipments continue to continue downward adjustments.
According to the data, in March 2018, the domestic mobile phone market shipped 30.185 million units, a year-on-year decrease of 27.9%. In the first quarter, the domestic mobile phone market shipped 87.37 million units, a year-on-year decrease of 26.1%.
Among them, in March 2018, smart phone shipments were 28.083 million units, down 28.6% year-on-year, accounting for 93.0% of domestic mobile phone shipments during the same period. In the first quarter, smartphone shipments were 81.87 million, down 27% year-on-year. Accounted for 93.7% of domestic mobile phone shipments in the same period.
According to the data released by the China Institute of Information and Communications before, the domestic mobile phone market shipments in January 2018 decreased by 19.4% year-on-year. In February, the domestic mobile phone market shipments dropped by 37.1% year-on-year.
This also means that throughout the first quarter of 2018, Chinese smart phone manufacturers continued their downward trend in the fourth quarter of last year.
For the above figures, some analysts believe that there are two major factors leading to: First, China's smart phone manufacturers in the first quarter of 2018 are still based on destocking, and all major manufacturers' new machine releases are concentrated in late March. Stop falling until the second quarter.
Second, the current smart phone market has entered a structured market. The overall downturn may be weaker behind the second and third-tier brands, while the first-line brands should be in a relatively stable state.
Just as the above analysts have analyzed, China has entered the post-smartphone era. The pattern of the strong and prosperous has become more apparent, and market data must be viewed separately. From the perspective of the supply chain, the first-line mobile phone manufacturers after the Spring Festival include Huawei, Xiaomi, OPPO. , Vivo, etc. set off an upsurge of additional orders.
Taking the example of mobile phone core supply chain manufacturer Sunny Optical, the recent share price hit a record high. On March 9, Sunny Optical also announced that in February 2018, the company’s handset lens shipments increased by 31.9% year-on-year. The increase of 6.0% from the previous quarter was mainly due to the increase in the market share of the company's mobile phone lens.
At present, the mainstream opinion in the industry holds that the structured market conditions of mobile phone manufacturers will also be passed on to supply chain vendors. The supply chain in 2018 is mainly manifested in two aspects: One is the introduction of new technologies, which brings about a huge growth market; the other is the original technology, Strength of the manufacturers will further gain market share.
First, the growth brought about by new technologies;
Supply chain vendors want to grow, new technologies are the key. At present, there will be a number of new technologies in volume production this year, including 'Full Screen', 'Wireless Charging', 'In-Screen Fingerprints', '3D Sensing', 'Appearance Materials' ', 'AI Technology' and other innovative technologies.
In the field of fingerprints, the vivo X21 has now mass-produced in-screen fingerprints. Today, Lei Jun also confirmed that Xiaomi 7 will configure screen fingerprints.
In the field of wireless charging, Xiaomi MIX2S Xiaomi's latest release on March 27th was equipped with this feature, and the price of the charging base was reduced to 99 yuan. According to the micro-grid network, the wireless charging market is rapidly erupting, including the market at the launch end. 10 times growth, resulting in NPO capacitors and other materials out of stock, prices soaring; Receivers including Huawei, Vivo and other mobile phone brand manufacturers have begun to develop wireless charging mobile phone products.
In terms of 3D sensing, from the feedback of mobile phone manufacturers, several major manufacturers such as Huawei, Xiaomi, OPPO and Vivo have already determined that 3D sensing is the standard feature of the flagship product in the second half of the year.
In addition, in terms of appearance materials, including glass, ceramics, etc. are expected to replace the metal body, more cameras will improve the camera capabilities, etc. These will bring incremental supply chain.
Second, the structured market, strong and strong;
There may be several major suppliers in the new technology, but the overall forecast, in 2018 is still the world's largest traditional supplier, the market will be more and more concentrated to them.
According to supply chain sources, the concentration of smart phone manufacturers’ market share in 2018 will be further passed on to supply chain vendors. Taking the domestic market as an example, if you seize Huawei, Xiaomi, OPPO, Vivo, and other four vendors, it means that you will get more. Many markets, while the rest of the second and third line manufacturers worrying.
For example, ODM manufacturers, according to the research company Saino report, the current industry's first camp is Wing Tai and Hua Qin, two companies have absolute advantages, and the current shipments are all in the 80 million or so. The second camp Long Qi and Wade Shipments were less than 30 million. The gap between the two camps was obvious. Analysts said that in 2018 Wentai and Longqi will still maintain their advantages and even increase their share further, mainly because they have mastered Huawei, and most of millet’s ODM orders.
In short, overall, the overall smart phone market will remain stable in 2018, and the overall performance of the supply chain vendors will also stabilize. However, similar industry upswings in previous years will disappear, and the strong market will be replaced by strong Hengqiang.