On March 30, 2018, Huawei released the 2017 annual report. The report shows that Huawei's performance has grown steadily. In 2017, it achieved global sales revenue of RMB 603.6 billion, up 15.7% year-on-year, and net profit of RMB 47.5 billion, up 28.1% year-on-year. Among them, Huawei's consumer sales revenue was RMB 237.2 billion, an increase of 31.9% year-on-year, and smartphone shipments exceeded 153 million, which has maintained steady growth for six consecutive years. Huawei Glory Forms 'Double Horn' Together Force In 2017, Huawei and Glory Twin Brands jointly formed the “Double Point” Matrix for the full-range celebrity products: Huawei brand pursues ultimate innovation and superior experience, continuously makes breakthroughs in high-end markets, serves a wider range of people, and strives to create for consumers. High-quality end-to-end experience; Glory is committed to creating the most loved and trendy wave of technology for the younger generation, striving to become the youngest favorite internet mobile phone brand. Huawei's flagship P-series and Mate-series products were buoyed by global consumers, and their excellent sales performance drove the rapid growth of Huawei's global high-end market. HUAWEI P10 series and HUAWEI Mate 9 series shipped a total of over 20 million units. HUAWEI nova series, Glory's dual flagship (V & Digital flagship) series was re-evolved, cooperating with the trend technology and technological aesthetics to gradually lead the younger generation's fashion consumer trends, both of which received good market response; G/Y series products and glorious mid-range star machines Type made historic breakthroughs with its superior competitiveness, and quickly formed scale growth. Thanks to the outstanding performance of the full-range star model, global consumers’ recognition and reputation of Huawei products have been continuously enhanced, and the market size and brand influence have grown rapidly. In 2017, Huawei (including glory) global market share of smart phones Breaking 10%, ranking the world's top three; Global brand awareness increased from 81% to 86%, among which, overseas brand awareness rapidly increased from 64% to 74%; overseas consumers' consideration of Huawei brand increased by 100% compared to 2016 %, For the first time in the world's top three. The continued popularity of flagship products has enabled Huawei to increase its market share of high-end models above $500 to more than 10%. At the same time, Huawei's smart terminals have won the favor of consumers in all regions of the market. In the Chinese market, Huawei (including glory) continues to lead the market share of smart phones, becoming the first Chinese mobile phone brand to achieve Chnbrand's 'Chinese mobile phone satisfaction ranking first.' In the European market, Huawei smartphones have been recognized by consumers in Germany, Finland, Denmark, Spain, Italy, and other regions. The market share and product reputation have increased. The number of Huawei brand consumers in some countries has ranked second. In the Asia-Pacific market, Huawei has made new breakthroughs in Japan, Malaysia, Thailand, and other countries, and the market scale continues to expand; in key countries such as Japan, the Huawei brand consumer index doubled. In the Latin America, Middle East, and Africa markets, Huawei Intelligent The mobile phone business is steadily advancing, with market share exceeding 15%. In the United Arab Emirates, Saudi Arabia, South Africa, Mexico, Colombia and other key countries, the Huawei brand consumer consideration index advances into the top three, and the gap with the leader is continuously narrowing. Efforts to improve the lifecycle user experience While the market scale and brand influence are steadily increasing, in 2017, Huawei's consumer business will focus on improving the user experience. It will start with various processes such as product innovation, terminal cloud services, channel changes, and service enhancement to ensure full protection and continuous optimization. To enhance the consumer experience, to build a foundation for global high-end brands. In terms of product innovation, we focus on the actual needs of consumers and high-frequency use scenarios, rely on artificial intelligence (AI) to continuously improve product performance, and create smart phones that understand you better. In October 2017, Huawei released a landmark The product HUAWEI Mate 10 series started the journey of smartphones to smartphones. The HUAWEI Mate 10 series of AI cameras, AI smart energy-saving technologies, dual-finger screens, smart assistants, and other functions and applications were launched with a good user experience. Refreshed consumer awareness of mobile products; EMUI 8.0 combined with artificial intelligence technology to further optimize the Android Caton problem. In terms of terminal cloud services, Huawei's application market is dedicated to creating a secure and reliable application platform for users and providing four-fold security detection mechanisms for users to prevent application security risks. Huawei's application market covers 18 categories and exceeds 600 paid premium applications. In the Huawei application market, consumers have accumulated 61 billion downloads. Huawei's own applications and software services have supported more than 66 banks in 2017, covering a total of 20 terminal devices such as smart phones and watches, while supporting Kitasato Shenzhen, Wuhan, Wuhan, Guangxi and other places, bus and subway card swiping; Huawei video, Huawei music, HUAWEI reading high-quality experience to obtain the favor of many consumers; SkyView exit data service covers more than 80 countries and regions, so that consumers can Globally realizes no-card, one-click Internet access. The high-quality terminal cloud service experience has driven Huawei's terminal cloud service users to grow continuously. As of the end of 2017, the number of Huawei terminal cloud service users exceeded 340 million, of which overseas users exceeded 30 million. In terms of retail and channel construction, as of December 2017, Huawei has established more than 45,000 retail locations globally, an increase of nearly 10% year-on-year. Huawei strives to create a 'pure, simple, ultimate, high-end' image of retail positions, global retail positions. The construction has gradually shifted from 'scale expansion' to 'quality improvement'. Successively in China, UAE, Malaysia, Thailand and other countries have completed Huawei's high-end experience stores, and Huawei has more than 3,000 global experience stores, an increase of more than 200% year-on-year. At the same time, Huawei's consumption The business actively promotes the reform of channel operations, continuously simplifies the channel policies, optimizes the channel structure, steadily advances the sinking of regional sales organizations, and continuously improves the efficiency of channel operations and the enthusiasm of channel partners. In terms of user services, we continued to expand our service coverage area and innovative service formats to provide consumers with a more intimate and convenient service experience. By the end of 2017, Huawei's consumer business had built more than 1,400 offline service centers worldwide, covering 105 A total of 800 countries, including Huawei’s service franchise stores, provide access to store repairs, appointments, on-site repairs, repairs and other basic repair services in various channels, as well as broken screen insurance, extended warranty, TM, and other value-added service products. At present, user services have already covered 111 countries and regions in the world, support 65 languages, and can provide hotlines, online services, social media services, mail services, self-service and other ways to make consumers more convenient, timely and efficient. In addition, in 2017, Huawei also adopted 329 local consumer demand for products and services. Create an open ecology to embrace the future As one of the important gateways to the smart world in the future, smart phones will evolve into smart phones, transform passive personal tools into human beings, and become daily AI assistants that actively serve consumers. Smart phones can be used for professional learning and data analysis. In the user's life, they play a variety of roles such as housekeeper, personal trainer, nurse, driver, secretary, teacher, etc., to bring more intimate experience to consumers. Based on the above industry insights and strategic vision, Huawei's consumer business is innovating its smart products and ecosystems in the future. In 2017, it first released the artificial intelligence processor Unicorn 970 with dedicated NPUs and equipped with artificial intelligence processing. Huawei's HUAWEI Mate 10 series mobile phones have broken through the computing performance bottleneck of mobile terminals and laid a foundation for building a new human-machine interaction. At the same time, Huawei has also built a HiAI ecosystem based on kylin chips to 'core-end- Based on the differentiated AI advantage of Cloud, the three-tier capabilities of Kirin Chip, EMUI Intelligent Engine, and Smart Service are used as artificial intelligence mobile computing platforms, open to global developers and partners, and promote the development of various types of smart applications. In addition, in order to create a full-scene smart living experience for consumers, Huawei deployed in the areas of PC, tablet, smart wear, smart home, and car networking. The flat panel business maintained a contrarian growth in 2017, with shipments up 40% year-on-year. The market share has entered the world's top three. After the release of the second-generation MateBook, the MateBook X won the CES Asia's highest award with stunning design. Smart home is an important part of the smart world in the future. Huawei's consumer business is promoting the deployment and operation of the HiLink smart home ecosystem. At the same time, the three-phase promotion goal of smart home ecology has been clarified: In the first phase, a wide connection is made to solve the problem of interconnection and cracking between equipment and equipment; in the second phase, full connectivity is solved to solve the closed-loop problem of people-equipment-service; Smart Link to solve the self-learning and smart collaboration problems of multiple devices in various complex application scenarios. At present, Huawei HiLink Smart Home Eco has been connected to more than 80 brands, involving more than 50 product categories, and officially launched more than 300 products. Models, partners covering smart home manufacturers, home appliance providers, real estate developers and content service providers. In 2018, Huawei's consumer business will continue to innovate in core technologies such as artificial intelligence, AR/VR, and build core, end-to-end cloud collaboration. The development of end-to-end capabilities to gradually realize the leap from smart terminals to smart terminals, to bring about a subversive upgrade of user experience for global consumers, leading the industry to change.
On March 30, 2018, Huawei released the 2017 annual report. The report shows that Huawei's performance has grown steadily. In 2017, it achieved global sales revenue of RMB 603.6 billion, an increase of 15.7% year-on-year, and a net profit of RMB 47.5 billion, a year-on-year increase of 28.1%. Among them, Huawei's consumer business sales revenue was RMB 237.2 billion, an increase of 31.9% year-on-year, and smartphone shipments exceeded 153 million, which has maintained steady growth for six consecutive years. Huawei Glory Forms 'Double Horn' Together Force In 2017, Huawei and Glory Twin Brands jointly formed the “Double Point” Matrix for the full-range celebrity products: Huawei brand pursues ultimate innovation and superior experience, continuously makes breakthroughs in high-end markets, serves a wider range of people, and strives to create for consumers. High-quality end-to-end experience; Glory is committed to creating the most loved and trendy wave of technology for the younger generation, striving to become the youngest favorite internet mobile phone brand. Huawei's flagship P-series and Mate-series products were buoyed by global consumers, and their excellent sales performance drove the rapid growth of Huawei's global high-end market. HUAWEI P10 series and HUAWEI Mate 9 series shipped a total of over 20 million units. HUAWEI nova series, Glory's dual flagship (V & Digital flagship) series was re-evolved, cooperating with the trend technology and technological aesthetics to gradually lead the younger generation's fashion consumer trends, both of which received good market response; G/Y series products and glorious mid-range star machines Type made historic breakthroughs with its superior competitiveness, and quickly formed scale growth. Thanks to the outstanding performance of the full-range star model, the global consumer's recognition and reputation of Huawei products continue to increase, and the market size and brand influence rapidly grow. In 2017, Huawei (including glory) global market share of smart phones Breaking 10%, ranking the world's top three; Global brand awareness increased from 81% to 86%, among which, overseas brand awareness rapidly increased from 64% to 74%; overseas consumers' consideration of Huawei brand increased by 100% compared to 2016 %, For the first time in the world's top three. The continued popularity of flagship products has enabled Huawei to increase its market share of high-end models above $500 to more than 10%. At the same time, Huawei's smart terminals have won the favor of consumers in all regions of the market. In the Chinese market, Huawei (including glory) continues to lead the market share of smart phones, becoming the first Chinese mobile phone brand to achieve Chnbrand's 'Chinese mobile phone satisfaction ranking first.' In the European market, Huawei smartphones have been recognized by consumers in Germany, Finland, Denmark, Spain, Italy, and other regions, and their market share and product reputation have increased. The number of Huawei brand consumers in some countries has ranked second. In the Asia-Pacific market, Huawei has made new breakthroughs in Japan, Malaysia, Thailand, and other countries, and the market scale has continued to expand; in key countries such as Japan, the Huawei brand consumer index doubled. In the Latin America, Middle East and Africa markets, Huawei Smart The mobile phone business is steadily advancing, with market share exceeding 15%. In the United Arab Emirates, Saudi Arabia, South Africa, Mexico, Colombia and other key countries, the Huawei brand consumer considerations advance into the top three, and the gap with the leaders is continuously narrowing. Efforts to improve the lifecycle user experience While the market scale and brand influence are steadily increasing, in 2017, Huawei's consumer business will focus on improving the user experience. It will start with various processes such as product innovation, terminal cloud services, channel changes, and service enhancement to ensure full protection and continuous optimization. To enhance the consumer experience, to build a foundation for global high-end brands. In terms of product innovation, we focus on the actual needs of consumers and high-frequency usage scenarios. We rely on artificial intelligence (AI) to continuously improve product performance and create smart phones that understand you better. In October 2017, Huawei released a landmark The product HUAWEI Mate 10 series started the journey of smartphones to smart phones. The HUAWEI Mate 10 series of AI cameras, AI smart energy-saving technologies, dual-finger screens, smart assistants, and other functions and applications were launched with a good user experience. Refreshed consumer awareness of mobile products; EMUI 8.0 combined with artificial intelligence technology to further optimize the Android Caton problem. In terms of terminal cloud services, Huawei's application market is dedicated to creating a secure and reliable application platform for users and providing four-fold security detection mechanisms for users to prevent application security risks. Huawei's application market covers 18 categories and exceeds 600 paid premium applications. In the Huawei application market, consumers have accumulated 61 billion downloads. Huawei's own applications and software services have supported more than 66 banks in 2017, covering a total of 20 terminal devices such as smart phones and watches, while supporting Kitasato Shenzhen, Wuhan, Wuhan, Guangxi and other places, bus and subway credit card; Huawei video, Huawei music, Huawei reading to obtain high-quality experience for many consumers; Skyline exit data service covers more than 80 countries and regions, so that consumers can Globally realizes no-card, one-click access to the Internet. The high-quality terminal cloud service experience has driven Huawei's terminal cloud service users to grow continuously. As of the end of 2017, the number of Huawei terminal cloud service users exceeded 340 million, of which overseas users exceeded 30 million. In terms of retail and channel construction, as of December 2017, Huawei has established more than 45,000 retail locations globally, an increase of nearly 10% year-on-year. Huawei strives to create a 'pure, simple, extreme, high-end' image of retail positions, global retail positions The construction has gradually shifted from 'scale expansion' to 'quality improvement'. Successively in China, UAE, Malaysia, Thailand and other countries have completed Huawei's high-end experience stores, and Huawei has more than 3,000 global experience stores, an increase of more than 200% year-on-year. At the same time, Huawei's consumption. The business actively promotes the reform of channel operations, continuously simplifies the channel policies, optimizes the channel structure, steadily advances the sinking of regional sales organizations, and continuously improves channel operation efficiency and channel partner enthusiasm. In terms of user services, we continued to expand our service coverage area and innovate service formats to provide consumers with a more intimate and convenient service experience. By the end of 2017, Huawei's consumer business had built more than 1,400 offline service centers worldwide, covering 105 A total of 800 countries, including Huawei's service franchise stores, provide access to store repairs, appointments, on-site repairs, repairs and other basic repair services in various channels, as well as broken screen insurance, extended warranty, TM, and other value-added service products. Huawei At present, user services have already covered 111 countries and regions in the world, support 65 languages, and can provide hotlines, online services, social media services, mail services, self-service and other ways to make consumers more convenient, timely and efficient. In addition, in 2017, Huawei also adopted 329 local consumer demand for products and services. Create an open ecology to embrace the future As one of the important gateways to the smart world in the future, smart phones will evolve into smart phones, transform passive personal tools into human beings, and become daily AI assistants who actively serve consumers. Smart phones can be used for professional learning and data analysis. In the user's life, they play a variety of roles such as housekeeper, personal trainer, nurse, driver, secretary, teacher, etc., to bring more intimate experience to consumers. Based on the above industrial insights and strategic vision, Huawei's consumer business is innovating its smart products and ecosystem in the future. In 2017, it first released the Unicorn 970, an artificial intelligence processor that integrates dedicated NPUs, and is equipped with artificial intelligence processing. Huawei's HUAWEI Mate 10 series mobile phones have broken through the computing performance bottleneck of mobile terminals and laid a foundation for building a new human-machine interaction. At the same time, Huawei has also built a HiAI ecosystem based on kylin chips to 'core-end- Based on the differentiated AI advantage of Cloud, the three-tier capabilities of Kirin Chip, EMUI Intelligent Engine, and Smart Service are used as artificial intelligence mobile computing platforms, open to global developers and partners, and promote the development of various types of smart applications. In addition, in order to create a full-scene smart living experience for consumers, Huawei deployed in the areas of PC, tablet, smart wear, smart home, and car networking. The flat panel business maintained a contrarian growth in 2017, with shipments up 40% year-on-year. The market share has entered the top three in the world. After the release of the second-generation MateBook, the MateBook X won the CES Asia's highest award with stunning design. Smart home is an important part of the smart world in the future. Huawei's consumer business is promoting the deployment and operation of the HiLink smart home ecosystem. At the same time, the three-phase promotion goal of smart home ecology has been clarified: In the first phase, extensive connectivity has been established to solve the problem of interconnection and separation of equipment and equipment; in the second phase, full connectivity has been solved to solve the closed-loop problem of people-equipment-service; Smart Link to solve the self-learning and smart collaboration problems of multiple devices in various complex application scenarios. At present, Huawei HiLink Smart Home Eco has been connected to more than 80 brands, involving more than 50 product categories, more than 300 products officially launched. Models, partners covering smart home manufacturers, home appliance providers, real estate developers and content service providers. In 2018, Huawei's consumer business will continue to innovate in core technologies such as artificial intelligence, AR/VR, and build core, end-to-end cloud collaboration. The development of end-to-end capabilities to gradually realize the leap from smart terminals to smart terminals, to bring about a subversive upgrade of user experience for global consumers, leading the industry to change.
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