The proposal stated that the 'star effect' was exaggerated; a small part of the actors’ irregular behavior led to an unharmonious, unhealthy aspect of the original orderly creative environment.
For example, some of the actors’ “virtual value theory” violated the rules of the market and paid for a nominal price, and no longer devoted themselves to creation; the studios were negatively completed and did not perform as scheduled; “semi-statistical” did not respect other crew members of the crew. Irregular request, indiscriminately changing the script, interfering with the director's filming, deciding the actors' collocations, etc.
The proposal calls for the joint suppression of unreasonable high-paying phenomenon, refraining actors from highlighting individual scenes, not respecting the script's main thread and other performers' performances, preventing actor's absenteeism and ensuring the normal operation of the crew.
At the same time, the progressive establishment of the list of underperforming actors will be contrary to the spirit of contract, misbehaving, unprofessional, unreasonable demands, and actor that disrupts the normal shooting order of the crew. The three platforms will implement an early warning mechanism for such actors and employ them cautiously.
The following is the full text of the proposal:
An Initiative on Regulating Film and Television Order and Purifying the Industrial Climate
In recent years, with the continuous development of the network audiovisual industry, the audiovisual new media platform has gradually completed the transformation from a single broadcast platform to integrated production and broadcasting. It has actively participated in the production and production of film and television dramas, and the film and television industry has ushered in new ones. Opportunities for development. The practitioners of the film and television industry, especially the artists who are both talented and talented in arts and crafts, rely on their awe of artistic creation and the professionalism of 'big play' to create a group of audiences who are applauding. Excellent masterpiece.
While the audiovisual new media platform is actively exploring new modes of the film and television industry, bringing new vitality to the film and television industry, we have also found some worrying phenomena. The 'star effect' has been exaggerated; the behavior of a small number of actors is not standardized. , to make the original orderly creative environment appear disharmonious and unhealthy. For example, some actors' only value theory, contrary to the laws of the market, remunerated for astronomical prices, and no longer devoted themselves to creation; the studio was negatively completed and did not work as scheduled. Played in; 'status theory', does not respect the crew of other creative staff, put forward unusual requirements, chaos to change the script, interfere with the director's shooting, determine the actors collocation and position.
The above-mentioned irregularities in some of the actors may even be a violation of professional ethics. This not only disturbs the normal order of film and television production, but also undermines the law of artistic creation. It also affects the further improvement of the quality of film and television plays, and more seriously, Poor guidance has damaged the good image of the film and television industry among the people. As a member of the film and television industry chain, we all have the same understanding: these chaos are not deterred, industry standards are not standardized, and fashion is not timely cleaned up. China's film and television industry The development of good trends will be disrupted, shocked, and damaged. To this end, Tencent Video, Youku, and Iqiyi firmly implement the various notification spirits and requirements of the State Administration of Radio and TV Administration, and jointly announced the proposal to the whole industry today. The practitioners issued an appeal:
1. Combine unreasonable phenomenon with high pay. In the content production aspect, the actor's remuneration rate is controlled within a reasonable cost range. At the level of copyright purchase, the evaluation criteria will be further optimized and enriched.
2. To further standardize the work process of the crew, under the premise of fully guaranteeing the individual rights of the actors and the creation of a reasonable art, to prevent the actors from highlighting individual scenes, not respecting the main thread of the script creation and performance of other actors, and forcibly designating cooperative directors and co-actors. Delete and change the script, determine the position of the fan, prevent the actor from working hard, and ensure the normal operation of the crew;
3. Gradually establish a library of unscrupulous castors, will violate the spirit of contract, misbehave, do not respect work, put forward unreasonable demands, actor that disrupts the normal shooting sequence of the crew will be included. The three platforms will implement early-warning mechanisms for such actors and hire them cautiously.
At present, the new media technologies for the Internet have helped China's film and television industry to expand from being bigger to stronger as it gathers data, reaches information, and announces the market. We are also eager to see that we are pursuing quantitative growth to focus on improving quality. As everyone defends the industry order, frequent work is done frequently to show the world the essence and charm of Chinese stories.
A good industry ecology cannot be separated from the respect and commitment of every practitioner to the industry order. The self-discipline and self-love of every practitioner are inseparable. Here, we call for the industry to unite and work together to safeguard the ecological order of the film and television industry. Jointly build norms, an orderly production and broadcasting environment, and promote the sound and healthy development of China's film and television industry.
Tencent video
Youku
IQIYI
April 4, 2018