According to Brad Smith, the president, the purpose of the 'Shared Innovation Initiative' was to make customers feel at ease. Microsoft clearly stated that it would not use technology from joint ventures, joint ventures to enter its customers' markets and Competition'.
In Microsoft's view, a win-win approach for both parties is to find a good balance between relying on technology to help customers achieve business growth and let Microsoft continue to improve platform products.
For example, Microsoft and a Korean hospital previously collaborated to create a motion tracking AI application that uses sensors to collect movement data from doctors. Although the technology used was developed by Microsoft, patents and intellectual property rights are owned by the hospital. The latter currently has plans to sell related software to other hospitals, which in turn will form new businesses and revenues.
With more and more cooperation between technology companies and customer companies, the ownership of patents and intellectual property will often enter the gray zone. Microsoft's move poses a stance against other companies.
Microsoft's 'Shared Innovation Principle' covers a total of seven areas (see Microsoft's official blog):
1, respect the ownership of the existing technology
2, ensure that customers have new patents and design rights
3, support open source
4. Licensing new intellectual property to Microsoft
5, software portability
6, transparency and clarity
7, Learn and Improve