First in Europe, such as Spain, according to the Spanish “The Five Daily” reported on March 29, the latest industry analysis shows that Chinese mobile phone manufacturers are replicating their position in the global smart phone market in Spain. As the world’s third largest manufacturer of smart phones Huawei has become one of the top five popular smartphone brands in Spain. According to data from the Kantar Consumer Index, four of the 10 best-selling terminal equipment in Spain in the past six months are Huawei handsets. Among them Huawei The 2017 version of the P8 Lite has become the best-selling model in the Spanish market over the same period.
The Kantar Consumer Index Company also pointed out that among the 11 best-selling smartphones in Spain, 6 are from Huawei and 2 are from Xiaomi. Xiaomi is also a giant of China's communications technology and is also ambitiously preparing to open up the Spanish market. The rest of the models come from the traditional giants Samsung and Apple.
In an interview with the “Wujiri” newspaper, Huawei, the chief executive of Huawei, said that in 2017, Huawei sold 2 million smart phones in the Spanish market, while occupying an increasingly stable position in high-end market segments. In the high-end market segment, more and more attention has been devoted. Since 2017, Huawei’s sales in the mobile phone market have continuously increased. It has grown by 20% in the whole year, and it has set a 24% growth rate in December.
According to reports, Samsung, Apple, LG, Sony and the Spanish brand BQ have all suffered a great impact. Because Huawei and Xiaomi gradually seize the market, their market share is also being eroded. The millet that just landed in Spain last November has been Become the fourth largest mobile phone manufacturer in Spain's free market, second only to Samsung, Huawei and BQ. According to relevant data, Xiaomi’s market share was close to 10% in February this year, exceeding Apple’s 8.3% and LG’s 7.3%. However, if you take into account the situation in the overall market, Xiaomi’s share is 6%. In other words, this is the market share that takes the operator’s sales into account.
According to the report, the latest report shows that from March 2017 to February 2018, Amazon.com, FNAC.com and Ingles.com all sold the top five handsets from Huawei and Xiaomi.
According to the report, although it is still the market leader, the brand most affected by Huawei and Xiaomi is Samsung. Samsung's market share fell from 30.8% in 2016 to 26.8% in 2017, and continues to fall to this year's free fall 2 19.5% of the month. On the other hand, China's other major communications technology giant OPPO is also expected to land in June this year.
According to reports, the smart phone market is rapidly changing and is closely related to the launch of new models. Huawei announced on March 27th that it has just launched a new generation of P20 smartphones. The Huawei P20 Pro is equipped with a rear-mounted Leica camera, allowing users Throw away the tripod completely in the light environment. On the other hand, Xiaomi has become the world's sixth largest manufacturer in the sales field. Today, Xiaomi announced the latest flagship smart phone Mi MIX 2S, which sells for only 415 euros, only Apple's mobile phone. Half of it.
According to the report, Kantar Consumer Index Company emphasized that Huawei increased its investment in R&D to release a strong development signal. The launch of the Huawei P20 series made Huawei more emboldened to compete with Apple and Samsung for Jiangshan.
In addition, both Huawei and Xiaomi attach great importance to the Spanish market. Xiaomi said that Spain is its first direct European market, and has opened four millet stores (of which Madrid 3, Barcelona), but also with Europe's largest consumer Electronic retailers such as Media Markt, Carrefour and Alibaba are cooperating with multinational giants. Huawei claimed that Spain is its second market after China. It has just decided to open cities such as Madrid, Málaga, and Barcelona not long ago. User Experience Center, in order to be closer to the needs of customers.
The progress of Chinese brands is obvious to all and the prospects are bright. How far they can continue to move forward, we will wait and see.
China Mobile Phone Targets World Market
People’s impression of the “low price but low quality” of smart phones in China is declining. According to a report on March 31st of the “Yomiuri Shimbun” of Japan, Chinese smart phones have more influence in the global market than Japanese mobile phones.
'Compared to the photos taken with the iPhone X, our company's products are even better.' Emerging smartphone maker Xiaomi Technology Co., Ltd. held a new product launch conference in Shanghai on March 27. Its founder Lei Jun used the company's new products many times. Comparing the performance of the new Apple's mobile phones, it means that Xiaomi's 'moving and affordable products' will be able to conquer the world.
According to reports, Xiaomi Technology, which was established in 2010, has now entered more than 70 countries and regions, especially in India and Indonesia. According to the US International Data Corporation (IDC), Xiaomi’s global mobile phone shipments in 2017 It was 92.4 million units, an increase of 74% over the previous year. The mobile phone may be sold in the United States as early as the end of 2018.
According to the report, the reason for the rapid development of Chinese companies is that they have implemented a strategy to aggressively enter Southeast Asia and popularize cheap products. Because Apple in the United States and Samsung Electronics Co., Ltd. in South Korea have less influence in Southeast Asia.
According to reports, smart phones produced by Chinese companies have also launched a clear offensive in Japan. In January of this year, Japanese telecom operator KDDI has used Huawei's terminal, which sells for 30,000 yen (about US$106). , Moderate, but also with high-performance camera devices. Huawei mobile phone communication is low cost, high quality and low price, very popular. It is said that KDDI gives a positive evaluation of Huawei products.
According to the report, Mori Seiji of BCN polling company pointed out that there is no gap in the performance of Chinese mobile phones with Japanese and Korean smart phones, and new technologies have already been adopted. According to reports, Apple phones in the United States are particularly popular in the Japanese smartphone market. , Sony and other Japanese corporate brands are also subject to certain pursuit. In the case of the Japanese Ministry of Internal Affairs instructed not to excessively reduce the price of smart phones, the price of a suitable and practical Chinese mobile phone may increase its influence.