1.OPPO announces the establishment of a research institute: Focusing on 5G, AI, imaging, and materials technology
Micronet collection reported on April 4
Today, OPPO announced that the OPPO Research Institute was formally established and Liu Chang was appointed as the dean. OPPO stated that the establishment of a dedicated research institute aims to fully enhance the company's technological innovation and research capabilities, and conduct core technology pre-research and reserve based on and beyond user requirements. Create technical conditions for the company's future product competitiveness.
It is reported that the headquarters of the OPPO Research Institute was established in Shenzhen on the architecture, under the Beijing Institute, the Shanghai Institute, the Shenzhen Institute, the Dongguan Institute, the Japan (Yokohama) Institute and the US (Silicon Valley) Institute, in software, hardware and The standard three major areas of research work.
At the same time, OPPO will strengthen cooperation with universities around the world. At present, OPPO Research Institute has established OPPO-Stanford Collabration Lab together with Stanford University Artificial Intelligence Laboratory to explore artificial intelligence front-end technologies. And in the field of 5G, OPPO has initiated technological innovation and cooperation with universities and research institutes such as New York University, Beijing University of Science and Technology, Beijing University of Posts and Telecommunications, China Institute of Information and Communications Technology (CAICT).
OPPO CEO Chen Mingyong stated: 'The establishment of the OPPO Research Institute is a new investment in the company's future in addition to the existing R&D system. Through different research institutes under the OPPO Research Institute, as well as flexible and dedicated external research cooperation, OPPO will To further enhance its own innovation capabilities, and strive to lead the development of artificial intelligence, 5G and other technologies in the smart terminal, so as to continue to create a combination of art and technology for the user to the United States, always meet and exceed the user's needs.
Liu Chang, Dean of the OPPO Research Institute, said: 'The establishment of the OPPO Institute has fully demonstrated the company's consistent and sustained investment in technology research and development. The Institute will focus on three areas of software, hardware and standards, around 5G, artificial intelligence, image processing Develop front-end research on new materials, new processes and other research directions to create technical conditions for the company's future product competitiveness.
Liu Chang also stated that after the OPPO Research Institute is established, it will continue to improve the research institute structure construction and the introduction of talents. The OPPO will introduce practical talents with a forward-looking vision and academic background globally, and will maintain close ties with social scientific research institutions and global universities. Communication and cooperation.
After a long period of accumulation, OPPO's overall R&D capability is continuously improving. It is represented by technologies such as VOOC Flash Charging and AI Smart Photographing. It has become one of the world's most advanced players in the areas of fast cell phone charging and camera taking.
In terms of patents, OPPO can be said to be the invisible champion in mobile phone companies. According to the data released by the State Intellectual Property Office, among the top ten companies in the ranking of invention patent grants in China in 2017, OPPO ranked eighth and was the only one. Pure mobile terminal manufacturers.
It is reported that at present, OPPO only photographs related patents up to a thousand or more. At the same time in Europe and the United States, Japan and South Korea and other countries and regions, OPPO continues to purchase basic SEP communication patents, and has reached a patent licensing agreement with Qualcomm, etc., which is currently underway overseas. The layout cleared the technical barriers.
The establishment of an independent research institute system will also enable OPPO's R&D system to enter the “user demand” and “frontier technology” dual-driver phase, thereby accelerating the company’s innovation from quantity accumulation to quality leapfrogging. Improve the ability to contribute. (Proofreading / Xiaoqiu)
2. Xiaomi’s 8th Anniversary Lei Junfa’s internal letter: All achievements are the triumph of values
Unconsciously, on April 6 this year, Xiaomi, who changed the mobile phone industry, has been established for eight years. Xiaomi co-founder and CEO Lei Jun sent internal emails to all Xiaomi employees.
Lei Jun expressed emotions in the e-mails. In the past eight years, Xiaomi has continued to create miracles. From a dozen individuals to nearly 20,000 employees, the mobile phone business has continued to mature, ranking first in the world and continuing to advance rapidly. The hardware ecological chain produces a series of worlds. Grade products, hundreds of excellent products and a wealth of Internet services have revolutionized the face of many industries, profoundly affecting the lives of hundreds of millions of people around the world.
Lei Jun stressed that all Xiaomi’s achievements are, in the final analysis, the victory of Xiaomi’s values. Xiaomi must continue to insist on making people’s hearts and minds, make good-price products, adhere to entrepreneurial attitudes, and maintain friendship with rice flour.
For the rice noodles, Lei Jun also expressed special thanks, and the annual rice flour festival is also a time for rice noodles.
At the recent MIX 2S press conference, Lei Jun said that after experiencing the trough of the first quarter in 2017, Xiaomi successfully reversed in the third quarter. As of October last year, the revenue exceeded RMB 100 billion. The target was completed in advance and only 8 was used. This was achieved in years. In contrast, Google spent 9 years, Apple spent 20 years, Ali, Tencent Tencent also 17 years.
In the fourth quarter of 2017, the counterattack of Xiaomi's mobile phone market in the global market grew by 96.9%, and the Chinese market increased by 57.6%. For 2018, Xiaomi has already set a target for mobile phone sales to break 100 million.
It is rumored that Xiaomi will be listed this year, and the listing location is likely to be Hong Kong, China. The valuation is expected to reach 100 billion US dollars, which will be the largest initial public offering of Alibaba after it raised USD 25 billion in 2014.
Lei Jun’s internal mail is as follows:
Dear students, Xiaomi:
April 6th this year is Xiaomi's eighth birthday.
Eight years ago, we embarked on the journey of entrepreneurship with passion. In the past eight years, we have continued to create miracles. From a dozen individuals to nearly 20,000 employees today, our mobile phone business continues to mature, ranking first in the world and continuing to advance rapidly. , Our hardware ecological chain has produced a series of world-class products. Hundreds of excellent products and rich Internet services provided by Xiaomi have completely changed the face of many industries, profoundly affecting the lives of hundreds of millions of people around the world.
8 years of entrepreneurial hard-won gains, thanks to the hard work of all staff, thanks to the support of all family members! Thanks to the support of rice noodles! Thanks to the rice noodles, Xiaomi. All our achievements are in the final analysis the victory of our values. We must continue to be impressed. People's hearts, good products with good prices, persist in entrepreneurial attitude, and keep friends with rice flour.
As the most important event for Xiaomi, the rice noodles festival is not only Xiaomi’s birthday, but also the day we return rice noodles. Please bring your family and friends together to visit our millet e-commerce, Xiaomi’s home and share our excellent products. Everyone can enjoy the pleasure of technology! Lei Jun 4/3/2018
3. Xiaomi sells 30 million mobile phones in the first quarter and reaches 150 million units throughout the year
Tencent Technology News, China's mobile phone market and the global mobile phone market are moving towards a centralized development, and the share of giants is increasing. According to the latest news from Taiwan media, China’s four major mobile phone giants, “Hami OV”, have been enacted since 2018 A more ambitious overseas market expansion plan, in which Huawei and Xiaomi’s annual sales are expected to exceed 150 million units.
Millet
According to Taiwan's Electronics Times, which quoted mobile phone supply chain news, Xiaomi will continue to expand its market share in India and other developing countries this year. Xiaomi will use cost-effective mobile phones and brand awareness as a bargaining chip.
The main foundry of Xiaomi Mobile is the Foxconn Group. According to industry sources, millet’s smartphone shipments exceeded 10 million units per month in the past few quarters, and Xiaomi’s total mobile phone sales volume is expected to reach 1.2 in 2018. 100 million or 150 million.
In the global mobile phone market, Xiaomi is currently the strongest growth company. Last year, the growth rate of mobile phone sales exceeded half, and the growth rate ranked first in the world. In the fourth quarter, Xiaomi surpassed Samsung Electronics as the market in the Indian market. First place.
Earlier, Xiaomi’s chief executive Lei Jun stated that in two and a half years, he will return to the first place in the Chinese mobile phone market. At present, Xiaomi ranks only fifth in the Chinese market. Xiaomi must improve if it is to achieve the objectives proposed by Lei Jun. The cost-effectiveness of mobile phones, further price increases will only damage the share of Xiaomi.
Huawei
Huawei is the third largest in the world and the first mobile phone manufacturer in China. However, in the second half of last year, Huawei's growth lost its momentum. Even in the fourth quarter, there was a terrible year-on-year decline. The drop was more than that of Apple and Samsung. The distance between the two giants was too big. Is expanding.
According to industry sources, Huawei's mobile phone business rebounded in 2018 and is expected to further increase orders for new mobile phone P20 suppliers.
According to sources inside Huawei, Huawei’s handset sales target in 2018 is 200 million units, which is a third increase from the 150 million units last year.
However, Huawei faces huge resistance overseas. In the past few months, the US market suffered a major setback. AT&T, Verizon, Best Buy and other companies have confirmed that they have abandoned the plan to sell Huawei mobile phones. Huawei can only rely on the remaining third-party retail sales. Business and official channels. In the United States, operators control 90% of the smartphone market. Without operator support, it will be very difficult to survive.
OPPO and vivo
OPPO and vivo, two closely-connected Guangdong handset makers, also experienced a growth stall in 2017, and even experienced a sharp drop of nearly half in the Indian market. The two companies relied on advertising offensives and variety sponsorships to increase sales in the past. The strategy is in trouble.
According to the e-Times.com website, OPPO and Vivo have also established a brand-new mobile phone strategy for 2018, which will continue to introduce cost-effective mobile phones in developing countries, with artificial intelligence and other functions.
Sources said that in the second quarter of this year, OPPO and Vivo will launch a variety of new mobile phones.
According to statistics from the authoritative IDC, in the fourth quarter of last year, OPPO mobile phone sales fell by more than 10%, while another vivo was squeezed out of the top five in the world and its position was replaced by Xiaomi.
Other manufacturers
The companies outside China’s four major mobile phone giants have been struggling to survive. One after another, they have seen a reduction in factories, major layoffs, or debt crisis. These include several mobile phone manufacturers in Guangdong Province.
The 360 company was also reported that the mobile phone business will merge with the hammer company located in Sichuan Province, but the news has no later text. Tencent Technology
4. Foreign media: Huawei Xiaomi and other Chinese smart phones accelerate their entry into the global market
Reference news network reported on April 4 foreign media, China's smart phone manufacturers are accelerating into Europe, Japan, Southeast Asia and other overseas markets.
First in Europe, such as Spain, according to the Spanish “The Five Daily” reported on March 29th, the latest industry analysis shows that Chinese mobile phone manufacturers are replicating their position in the global smart phone market in Spain. As the world’s third largest manufacturer of smart phones Huawei has become one of the top five popular smartphone brands in Spain. According to data from the Kantar Consumer Index, four of the 10 best-selling terminal equipment in Spain in the past six months are Huawei handsets. Among them Huawei The 2017 version of the P8 Lite has become the best-selling model in the Spanish market over the same period.
Kantar Consumer Index also pointed out that among the 11 best-selling smart phones in Spain, 6 are from Huawei and 2 are from Xiaomi. Xiaomi is also a giant of Chinese communications technology and is also ambitiously preparing to open up the Spanish market. The rest of the models come from the traditional giants Samsung and Apple.
In an interview with the “Wujiri” newspaper, Huawei, the CEO of Huawei, said that in 2017, Huawei sold 2 million smart phones in the Spanish market, while occupying an increasingly stable position in high-end market segments. In the high-end market segment, more and more attention has been devoted. Since 2017, Huawei’s sales in the mobile phone market have continued to grow. It has grown by 20% in the year and reached a growth rate of 24% in December.
According to reports, Samsung, Apple, LG, Sony and the Spanish brand BQ have all suffered a great impact. Because Huawei and Xiaomi gradually seize the market, their market share is also being eroded. The millet that just landed in Spain last November has been Become the fourth largest mobile phone manufacturer in Spain's free market, second only to Samsung, Huawei and BQ. According to relevant data, Xiaomi’s market share was close to 10% in February this year, exceeding Apple’s 8.3% and LG’s 7.3%. However, if you take into account the situation in the overall market, Xiaomi’s share is 6%. In other words, this is the market share that takes the operator’s sales into account.
According to the report, the latest report shows that from March 2017 to February 2018, Amazon.com, FNAC.com and Ingles.com all sold the top five handsets from Huawei and Xiaomi.
According to the report, although it is still the market leader, the brand most affected by Huawei and Xiaomi is Samsung. Samsung's market share fell from 30.8% in 2016 to 26.8% in 2017, and continues to fall to this year's free fall 2 19.5% of the month. On the other hand, China's other major communications technology giant OPPO is also expected to land in June this year.
According to reports, the smart phone market is rapidly changing and is closely related to the launch of new models. Huawei announced on March 27th that it has just launched a new generation of P20 smartphones. The Huawei P20 Pro is equipped with a rear-mounted Leica camera, allowing users Throw away the tripod completely in the light environment. On the other hand, Xiaomi has become the world's sixth largest manufacturer in the sales field. Today, Xiaomi announced the latest flagship smart phone Mi MIX 2S, which sells for only 415 euros, only Apple's mobile phone. Half of it.
According to the report, Kantar Consumer Index Company emphasized that Huawei increased its investment in R&D to release a strong development signal. The launch of the Huawei P20 series made Huawei more emboldened to compete with Apple and Samsung for Jiangshan.
In addition, both Huawei and Xiaomi attach great importance to the Spanish market. Xiaomi said that Spain is its first direct European market, and has opened four millet stores (of which Madrid 3, Barcelona), but also with Europe's largest consumer Electronic retailers such as Media Markt, Carrefour and Alibaba are cooperating with multinational giants. Huawei claimed that Spain is its second market after China. It has just decided to open cities such as Madrid, Málaga, and Barcelona not long ago. User Experience Center, in order to be closer to the needs of customers.
The progress of Chinese brands is obvious to all and the prospects are bright. How far they can continue to go, we will wait and see.
China Mobile Phone Targets World Market
People’s impression of the “low price but low quality” of smart phones in China is declining. According to a report on March 31st of the “Yomiuri Shimbun” of Japan, Chinese smart phones have more influence in the global market than Japanese mobile phones.
'Compared with the photos taken with the iPhone X, our company's products are even better.' Emerging smartphone maker Xiaomi Technology Co., Ltd. held a new product launch conference in Shanghai on March 27. Its founder Lei Jun used the company's new products several times. Comparing the performance of the new Apple's mobile phones, it means that Xiaomi's 'moving and affordable products' will be able to conquer the world.
According to reports, Xiaomi Technology, which was established in 2010, has now entered more than 70 countries and regions, especially in India and Indonesia. According to the US International Data Corporation (IDC), Xiaomi’s global mobile phone shipments in 2017 It was 92.4 million units, an increase of 74% over the previous year. The mobile phone may be sold in the United States as early as the end of 2018.
According to the report, the reason for the rapid development of Chinese companies is that they have implemented a strategy to aggressively enter Southeast Asia and popularize cheap products. Because Apple in the United States and Samsung Electronics Co., Ltd. in South Korea have less influence in Southeast Asia.
According to reports, smart phones produced by Chinese companies have also launched a clear offensive in Japan. In January of this year, Japanese telecom operator KDDI has used Huawei Technologies' terminal, which sells for 30,000 yen (about US$106). , Moderate, but also with high-performance camera devices. Huawei mobile phone communication is low cost, high quality and low price, very popular. It is said that KDDI gives a positive evaluation of Huawei products.
According to the report, Mori Seiji of BCN polling company pointed out that there is no gap in the performance of Chinese mobile phones with Japanese and Korean smart phones. New technologies have been adopted for a long time. It has been reported that U.S. Apple phones are particularly popular in the Japanese smartphone market. , Sony and other Japanese corporate brands are also subject to certain pursuit. In the case of the Japanese Ministry of Internal Affairs instructed not to excessively reduce the price of smart phones, the price of a suitable and practical Chinese mobile phone may increase its influence.
5. Vertu 39800 yuan new constellation series mobile phones will be limited sales in the Chinese market
From Hong Kong Guoding Investment Holding, it transferred to Murat Hakan Uzan, a Turkish businessman in exile in Paris, and Vertu, a luxury mobile phone brand acquired by its investment company Baferton for 50 million pounds. Although he filed for bankruptcy protection in July last year, he still Announced the launch of the new Constellation X (Constellation) series of limited-end phones and will be sold in China for RMB 39,800.
Compared to the previously introduced Constellation series, the Constellation X series will continue to be hand-crafted by British craftsmen, while the front 2K resolution 5.5-inch Super AMOLED screen is protected with sapphire glass cover, and the back cover body is made of anodized aluminum. Made in Italian calfskin, buttons on the side of the fuselage are made of ruby.
Hardware specifications, Constellation X series are equipped with Qualcomm Snapdragon 820 processor, 4GB of memory, and 128GB storage capacity (support micro SD memory card expansion), and also equipped with a 12 million-pixel primary lens per unit of pixel into the light of 1.55μm, corresponding Slow motion photography, panoramic shooting and 4K video capabilities, itself supports 34 global network communication bands and dual SIM dual standby design, and equipped with Dolby Digital Plus dual stereo output amplifier, NFC and fingerprint recognition, the battery capacity is 3220mAh, The bottom connection adopts USB Type-C specification, supports QC2.0 fast charging technology and Qi wireless charging function.
As for the color part, Constellation X series will provide three colors of rose red, blue and walnut brown, and is expected to carry a customized Vertu UI operation interface based on Android 6.0. It also provides famous 24-hour assistant service for Vertu series models. The project is expected to provide sales in the Chinese market starting on April 12. Economic Daily
6.Microsoft upgrades Windows 10 license to lock high-end models equipped with i7
Taiwan’s personal computer supply chain reports that Microsoft will recently increase the license price of the Windows 10 operating system, lock up the high-end pen motor type equipped with an Intel Core i7 processor, and increase the price by 10 to 20 US dollars. Profit space, recently due to component prices, exchange rate issues, coupled with the increase in grants, squeeze Acer, Asustek, Quanta and other OEM and branding companies profitable space.
In recent years, i7 processor products have lowered their prices and gradually expanded their market share. In terms of e-bikes, the price of an i7 processor is about 30,000 yuan. However, Microsoft's price increase has consumed 1%-2% of computer prices. The proportion of PC components, including memory, graphics cards, and passive components, has surged since last year, and cost pressures for PC makers have skyrocketed. Now even Microsoft has come to participate.
Taiwan's PC brand executives analyzed that Microsoft's current price increase will have an impact on the cost. Only the high-end models equipped with the i7 will be locked. The license fees for the i3 and i5 models will not be moved, which will reduce the scope of the strike; the i7 model The unit price is relatively high, and manufacturers have the flexibility to absorb the increased costs.
According to reports, i7 models currently account for more than 20% of the total notebook market. In recent years, PC makers including Acer and ASUS have actively promoted the use of laptops, notebooks, and laptops. The market is just the main block of sales of i7 models.
Microsoft launched the Windows 10 operating system in the fall of 2015. It has been almost three years. Generally speaking, after the new operating system comes out, business users will wait and see for some time before the system stabilizes. In the second half of last year, the US commercial market saw a wave With the upgrade of Windows 10 computers, it is speculated that Microsoft may hope to increase the selling price of high-end models and take a slice of the change.
According to industry analysis, after several years of adjustments in the PC industry, the market has become healthier, and manufacturers are better able to resist the pressure of rising costs. Take Acer as an example. Although last year's DRAM and graphics card prices all went up, Tianhong's gross margin was 10.7% last year. Caught on a new high in nearly 14 years, it is no longer 'Mao Sansi'. Economic Daily
7. True craftsman spirit Meizu 15 series antenna to engrave the Buddha pattern
At the beginning of Meizu's media communication meeting, Meizu senior vice president, CMO Yang Hao, stated that in the future, Meizu will only make mid-to-high-end mobile phones, and will return to the previous Meizu group, establishing the 'only one' The concept of the brand, he also said 'If a product does not have buddha nature, I will not allow to go out of the street', because of Li Nan under the leadership of the charm blue released S6, E3 did not let Yang Hao see 'brightness of the Buddha', so Li Nan class Now.
So what kind of product is a Buddha? Maybe we can find the answer from the Meizu 15 series real machine maps exposed in the past few days, Meizu 15 and Meizu 15 Plus use a similar design, two front camera and the bottom of the small The circles are all on the axis of the fuselage. There is no common bangs design at the top of the screen. The sides of the fuselage are still narrow frames.
Next is the moment of witnessing the nature of the Buddha. The back of the fuselage uses a material suspected of being metal. The process of the Meizu 15 back cover is said to be the following: The first process of polishing and then drawing, and finally engraving this very Buddha on the injection antenna Department of pattern.
The Buddha pattern on the real machine map may not be very clear.