Millet
According to Taiwan’s Electronics Times, which quoted mobile phone supply chain sources, Xiaomi will continue to expand its market share in India and other developing countries this year. Xiaomi will use cost-effective mobile phones and brand recognition as a bargaining chip.
The main foundry of Xiaomi Mobile is the Foxconn Group. According to industry sources, millet’s smartphone shipments exceeded 10 million units per month in the past few quarters, and Xiaomi’s total mobile phone sales volume is expected to reach 1.2 in 2018. 100 million or 150 million.
In the global mobile phone market, Xiaomi is currently the strongest growth company. Last year, the growth rate of mobile phone sales exceeded half, and the growth rate ranked first in the world. In the fourth quarter, Xiaomi surpassed Samsung Electronics as the market in the Indian market. First place.
Earlier, Xiaomi’s chief executive Lei Jun stated that in two and a half years, he will return to the first place in the Chinese mobile phone market. At present, Xiaomi is only ranked fifth in the Chinese market. If Xiaomi must achieve the goal proposed by Lei Jun, Xiaomi must improve. The cost-effectiveness of mobile phones, further price increases will only damage the share of Xiaomi.
Huawei
Huawei is the third largest in the world and the first mobile phone manufacturer in China. However, in the second half of last year, Huawei's growth lost its momentum. Even in the fourth quarter, there was a terrible year-on-year decline. The drop was more than that of Apple and Samsung. The distance between the two giants was too big. Is expanding.
According to industry sources, Huawei's mobile phone business rebounded in 2018 and is expected to further increase orders for new mobile phone P20 suppliers.
According to sources inside Huawei, Huawei’s handset sales target for 2018 is 200 million units, which is a third of the 150 million units of the previous year.
However, Huawei faces great resistance overseas. In the past few months, the US market suffered major setbacks. AT&T, Verizon, Best Buy and other companies have confirmed that they have abandoned the plan to sell Huawei handsets. Huawei can only rely on the remaining third-party retail sales. Business and official channels. In the United States, operators control 90% of the smartphone market. Without operator support, survival will be very difficult.
OPPO and vivo
OPPO and vivo, two closely-connected Guangdong handset makers, also experienced a growth stall in 2017, and even experienced a sharp drop of nearly half in the Indian market. The two companies relied on advertising offensives and variety sponsorships to increase sales in the past. The strategy is in trouble.
According to the e-Times.com website, OPPO and Vivo have also identified a brand-new mobile phone strategy for 2018, which will continue to introduce cost-effective mobile phones in developing countries, with the implantation of artificial intelligence and other functions.
Sources said that in the second quarter of this year, OPPO and Vivo will launch a variety of new mobile phones.
According to statistics from the authoritative IDC, in the fourth quarter of last year, OPPO mobile phone sales fell by more than 10%, while another vivo was squeezed out of the top five in the world and its position was replaced by Xiaomi.
Other manufacturers
The companies outside China’s four major mobile phone giants have been struggling to survive. One after another, they have seen a reduction in factories, major layoffs, or debt crisis. These include several mobile phone manufacturers in Guangdong Province.
360 company was also reported that the mobile phone business will be merged with the hammer company located in Sichuan Province, but there is no news later.