On March 29th, Baide, a low-key kitchen brand, held a branding conference in Guangzhou Tower with the theme of “The Peak of Lingyue and the World”. At the conference, Black & Decker, with its brand new image, announced its strategic development direction. - Create 'global professional kitchen' brand, and put forward a new brand proposition - 'choice of 126 countries'. While clearly conveying the core values of Black & Decker professional, quality, practical and innovative brand, we hope to pass the product. With the upgrading of the brand, cater to the general trend of consumer upgrades, will be the best choice for the town middle class kitchen.
On March 29, Biohit Kitchen Guangzhou held a conference on the theme of 'The Lingyue Peak, The World's Best'
It is worth mentioning that Fan Bingbing, Brand Image's newly contracted spokesperson, also attended the press conference and was awarded the title of 'Charter's Chief Living Officer'. It goes without saying that through this kitchen electric industry, With the most beautiful endorsement, Black & Decker fully leverages on Fan Bingbing’s high visibility and influence to rapidly increase brand awareness and thus capture more market share.
Pan Yizhi, general manager of Black & Decker kitchens, said that for more than ten years, Black & Decker has always considered the urban consumer market, especially the three-fourth-five-tier market, as a key area for development. This is also the advantage of Black & Decker for so many years. Now, Based on changes in the market, after 800% of the main forces of social consumption, after the 90s, the younger generation of consumers are expecting more and more of the kitchen brands and products, and after more than 28 years of sedimentation, Blacktech’s technology innovation, channels, The expansion has already had room for rapid development. Therefore, Blackpool’s goal is very clear. We want to build Blackmore as the preferred brand for the urban middle class through brand and product upgrades.
Bai De Kitchen General Manager Pan Yizhi
According to the latest data released by the National Bureau of Statistics, in 2017, the urban permanent population reached 81.47 million, and the urbanization rate of the permanent population was 58.52%, an increase of 1.17 percentage points compared with the end of the previous year. 'In the case of Black Forest, urbanization construction The continuous advancement will inevitably bring about greater market space, and the upgrading of consumption will also require Black & Decker to upgrade the brand and products to meet the increasingly demanding consumer demands and increasingly fierce market competition. ' Pan Zhizhi Further added, 'At the same time, Black & Decker will continue to adhere to the 345-level market, focus on the urban middle class as the target consumer group, and engage in deep-seated high-end market strategy with the Group Vantage brand to form a complement and complement each other. Relationship.
Fan Bingbing, the spokesperson for the brand image of Black & Decker, attended the press conference.
In this conference, the brand's full rejuvenation of the new Black also launched two heavy new products - invisible smart Phantom Phantom T768 and high thermal efficiency gas stove Jin Q988. It is understood that a new generation of stealth smart cigarette phantom T768 With 15 national patents, it is very attractive both in function and appearance. The new generation of high-efficiency gas-fired cooker Q988, in addition to its patented vortex-fired combustion technology, also has a powerful rotary ladder and thermal efficiency. 67%, better than industry-level energy efficiency. Zhou Dongbin, General Manager of Bai De Kitchen & Domestic Marketing, stated: 'The two high-end products represent the direction of the research and development of Black Products. In the future, Black & Decker will use leading technology to solve the problem. The pain points of consumers continue to provide our target consumers with more kitchen and bath products suitable for them.
Fan Bingbing was awarded the title of 'Chief Life Officer'
On the other hand, Black & Decker's focus on the kitchen and toilet industry has been through 8 years of continuous technology precipitation and accumulation, and it boasts eight major product lines, including gas stoves and range hoods, which gradually formed the image of a professional kitchen. This synchronized global innovation and product quality has been recognized by consumers in 126 countries and regions around the world. According to reports, in recent years, Black & Decker has made remarkable achievements in the international market, internationally. The market share accounts for about 40% of total sales, and it is mainly for the mid-range areas such as the United States, South America, and Europe.
Fan Bingbing actively interacts with on-site attendees
From this, it can be seen that B&D's brand positioning of 'Global Professional Kitchen Guard' brand positioning and '126 countries' choices' has fully demonstrated the excellent product quality of the Black & Decker brand, leading innovative technology and broad international The vision also reflects that Black & Decker builds top brands, promotes China's kitchen brands to go abroad, and builds confidence in ethnic technology companies to build stronger confidence and rise potential. It is also a strong response to Vantage Group’s three-year impact of 10 billion targets. , To lay solid foundation for Vantage Group to achieve this grand goal.
