Figure 1: 'Winning 2018' Zengpai Electric's National Distributor Conference & Strategic Presentation
The “Win 2018” national dealers conference and cum strategy conference recently concluded, which gave people the most profound memory, is the “China Blue” element prepared by the conference organizer in advance. The participating dealers are dressed in uniform blue. Uniform, walk through the conference hallway of the all-encompassing blue propaganda theme, the picture is shocking, very visually shocking.
In people’s natural impressions, blue—symbolizing vitality, unrestrainedness, and a sense of elegance and quality. Zhejiang TV’s strong propaganda has further deepened people’s understanding of Zhejiang Blue, which is China’s blue, and is firmly rooted in Zhejiang. For the “kitchenware capital” Zhepai, which is used for electronics manufacturing in the fertile soil of Ganzhou, the blue line is the cultural output of the new visual design of the company 2018. It also conveys the continuation of the spirit of the Zheshang in a deeper level, aiming at 'blue'. For one of the strategic elements, open the Zhejiang school's own posterior blueprint.
Photo 2: Mr. Wang Jun, President of Zhepai Electric, gives a speech
Wang Jun, chairman of Zhejiang School of Electrical Appliances, stated that since the founding of the Zhe School, the company adhered to the spirit of honesty, originality, dedication, and shared enterprise. Nowadays, Zhepai not only has to develop and become an influential consumer favorite brand, but also should become a Zhejiang faction. Model of kitchen appliances. '
According to Aiken Home Appliances, in the new year, Zhepai Electric will continue to increase the design and research and development of integrated stove brand with a new full range of products and leading technologies, and continue to establish long-term and close cooperation with CCTV, High Speed Rail and TV. Join hands with mainstream media, note re-media operations, strong shaping the trend of the Zhepai brand, and build China's high-profile kitchen appliance brand.
Inheriting the spirit of Zhejiang merchants and persisting in the creation of kitchen appliances
After nearly 40 years of development, the Chinese kitchen and electric industry has evolved from simple imitation to innovative upgrades that fully satisfy the cultural and cultural needs of Chinese food and cooking, from single cookers, range hoods, to smoke ovens, micro-steaming and dishwashers. Integrated kitchen products fully meet people's needs for a better life.
China's kitchen electricity industry has also gradually divided itself into two camps: Guangdong and Zhejiang, with the support of industry chains, corporate agglomeration and marketing ideas. Zhang Xiaozhong, the Secretary General of the Kitchenware Association, believes that the development of the kitchen and electricity industry in Quzhou, Zhejiang, is almost the same as that of Chinese kitchens. Synchronized with the electrical industry, in 2005 it was recognized by the China National Hardware Association as 'China's Kitchenware Capital'. It is one of China's most innovative and competitive kitchenware product industry R&D and brand sales bases.
Photo 3: Zhang Xiaozhong, Secretary-General of the Kitchenware Association, highly recognized the development of the Zhe School
Corresponding to this, Zhejiang also has Ma Yun, Lu Guanqiu, Li Shufu, Zong Qinghou and other outstanding entrepreneurs who have become synonymous with Zhejiang merchants. They are 'real, courage, wisdom, trustworthy, and high quality'. These are both eternal. The Zheshang spirit, at the same time, is the entrepreneurial spirit that the Zhe School attaches great importance to and connotation adhering to. It is also a source of strength for its layout nationwide.
As a wholly-owned independent legal entity company of Zhejiang Wanxing Group, Zhejiang Zhepai Electrical Appliances Co., Ltd. is young but full of vigor and vitality, but it focuses on the building of kitchen appliances brands and focuses on kitchen products with quality intelligence. In a few short years, the Zhe School has established a strong group with Evergreen Group. The R&D and manufacturing capabilities, with the help of a dedicated marketing team, quickly emerged from an unconventional path that met its own development path. Through its rich product line, it formed its own characteristics and advantages.
At this strategic conference, the Zhe School displayed a new range of safe, smart, healthy and high-value products for consumer pain points, covering almost all kitchen categories: embedded dishwashers, nano-antibacterial sinks, and quartz stone sinks. 6.0 integrated cooker, smart wifi range hood, simmered fire energy-saving stove, all-power steamer, water purifier, 0 chilled water heater, etc., to fully meet consumer needs at the same time, highlight the technical strength of Zhejiang sent wisdom.
Figure 4: Zhejiang School of Electrical Appliances showcases a wide range of new products in the kitchen, attracting dealers’ attention
Among them, it is worth mentioning that Zhepai Electric has upgraded its steam cleaning technology in the integrated cooker industry. The heating system has been added to the entire oil circuit, including the smoke collecting chamber, and upgraded to 'hot cleaning' to easily dissolve the smoke collection chamber. Condensation of grease, further enable companies to form their own schools in the field of Zhejiang kitchen electricity Zhi Zhi, leading the trend of the kitchen.
China Blue Zhejiang Sends Blue, New Vision Opens Brand Strategy
What is a brand? Brand is the identification of manufacturing differentiation. Under the Internet age, under the demand of consumption upgrade, the three elements of a brand are: product function elements, image elements, and psychological factors. Take 'Zhe School Blue' as an example, colors represent brand personality characteristics. And connotation, while blue represents calm, environmental protection, reason, science and technology. The presentation of new vision was raised to a new height of corporate strategy after the meeting.
According to Yan Hongtao, general manager of Zhepai Electric Appliances, 2017, 'kitchenkitchen electricity, no Zhepai kitchen, kitchen's standard, hot-cleaning integrated stove, and high-grade' are hot search words exclusively for the Zhe school. The new year The increase in investment, widening of marketing vision, such as 'Zheshang Spirit, Zhe School and Guangpai School, Zhe School's Blue School, Powerful Waywardness Ratio, Big Brand Artifacts National Kitchen Classics, Zhe School's All Departmental Kitchen Electric' and other vocabulary will all be new Hot search words.
Figure 5: Yan Hongtao, general manager of Zhepai Electric elaborates the brand development strategy
For the Zhejiang school, in the past 2017, after the implementation of the '100 City Qianxian Wanzhen' set-kitchen kitchen strategy, the outlet rate has been continuously improved and the channel control capacity has been further enhanced. It is reported that more than 500 standard stores have been completed, 400 A number of image stores, more than 800 township stores. This also allows the Zhejiang school to strengthen its determination to launch this type of second season in 2018. Yan Hongtao said that in the new year, the Zhejiang school will continue to infiltrate into each county township. From the north From south to east, from east to west, with the “Northern Expedition” of the embarrassing situation, with a full range of kitchen products combined punch strategy, with a unified image exposed, to pursue a higher market share.
Nowadays, the Zhejiang school has already won the National Quality Trustworthy Product, the national leading brand in integrated kitchen industry quality industry, and other honors. At the same time, high-speed rail advertising was fully launched in October 2017, covering multiple channels; at the same time, the company and Hunan Satellite TV, CCTV In the second set, CCTV's four sets of Chinese International reached a strategic cooperation. In CCTV-2 “Going Home for Me” and CCTV-4 “National Treasure Archive” investing huge sums of money to broadcast at night the prime time. In addition to CCTV High Speed Rail, the Zhe School organizes the brand community. Marketing activities such as marketing, at the meeting also signed a number of professional and authoritative media industry, reached a long-term cooperation, to a greater extent promote the strategic layout of the brand.
Figure 6: Zhejiang School of Electrical Appliances and a number of media signed a strategic contract to launch full-scale brand marketing
The Internet era is also good, the whole media era is worth mentioning, 'You do not improve yourself, your opponent will force you to improve.' This is a clear understanding of the Zhe sent people on the development of the market, put forward all-round, multi-channel, multi-level brand marketing, Zhejiang send electrical appliances In the year of 1818, we would like to change the blue color of Zhejiang into the fashion color of the industry.
