In 2017, the debate on new retail formats, new technologies, and development trends was raging. The exploration of various new retail models began to enter deep-water areas in 2018. A new era has come. As a leader and pioneer in the new retail era, Gome plans The 'Home and Life' strategy blueprint is based on the Internet and proposes 'share retail', and through its high-quality products, perfect services, outstanding performance, and high reputation, it has shown itself an unshakeable authority.

Service is the key to promoting new retail

In the end, what is shared retail? This is a concept that many platforms, companies, experts and even consumers are very vague. The perception and definition of each subject is also very different. The sharing retail of Gome is a good choice, and the Internet technology is in retail terminals. , Application of post-service links to provide high-quality products and services. It is not difficult to discover the essence of retailing. Services have become the core of consumers' concern in consumption upgrades, providing consumers with good services and products, integration, scenarios, and data. Is a service for the 'service' means, skills.

Under the background of consumer upgrades and demand upgrades, Gome continues to expand its services through multi-dimensional and multi-level services to create hyper-customer-experienced service experiences, maximizing the overall value of consumer shopping. To expand service guarantee advantages to meet consumption The interests of the maximum as a starting point, Gome formally in April 1st national entity stores in the United States, Gome Online Mall omni-channel simultaneously launched 'buy expensive compensation, late compensation, not satisfied with the retreat' service.

Big Data Enforcement Two Lines Guaranteed Severe 2 Hours

The most excitant is that Gome has set a strict deadline of 2 hours for consumers to buy and sell self-owned home appliance products, which are caused by Gome. 2. Initiate a customer complaint and pay the customer 100 yuan red vouchers over the agreed time of 2 hours.

GOME's 'late pay' service will pay the customer's 100 vouchers within 48 hours, and the red vouchers will be valid for 30 days from the date of return, which can be used to purchase GOME Online Mall physical goods (car classifieds, card vouchers) , investment gold and silver, etc.).

Under normal circumstances, the business or platform, based on the confirmation time of the order system, if the non-irresistible factors or user subjective factors cause delay in delivery, 3 days and 7 days beyond the agreed time, etc.

Gome has reduced the time it takes to pay compensation to “hours”. On the one hand, it reflects the determination to improve the service security system, and on the other hand, it is also a test of the effectiveness of its own execution.

As air temperature rises, air conditioners enter the peak period of sales. To protect the sales market and further enhance service, Gome launched air-conditioner '10-free' installation, flash service, including free remote installation fees from April 13 to 19. (Within 20 kilometers); Free maintenance within one year of installation; Free installation of common brackets, etc. In fact, before Gome has passed several air-conditioning installation free commitments, good word-of-mouth services and other activities, has been doubled in sales and user praise. , In the just-concluded GOME 'Black Weekly' event, more than 20,000 users enjoyed air conditioning 'flash loading' services provided by Gome, 50,000 users received Gome's '10-free' installation service, and users were completely relieved of air-conditioning services. Feeling troubled.

Based on the Internet, using the pan-family and life as the business map, and using social + business + profit-sharing as a mechanism, empower online and offline businesses to increase efficiency, upgrade customer experience, and create a line of O2O boutique products under the Shanghai line of goods + lines. In the open two-platform Internet ecosystem on transaction and offline experience, Gome has transformed itself into a home-based product and service provider.

Home and life transition into maturity

The 2017 financial report shows that Gome's main business maintains healthy profitability, and overall GMV increased by 20.10% year-on-year, of which online platform GMV increased by 118.13% year-on-year; comprehensive profit margin reached 18.26%; comparable store sales increased by 2.33% year-on-year to 468.79 Hundred million yuan. Gome's shared retail model has shown initial results, and the "home-life" strategic transformation has achieved a good start.

In 2018, Gome's 'home-life' transition will enter a mature period, and will be expanded to all categories and industries. It will strive to serve 100 million Chinese families in 2020. Today, 'buy expensive, compensate for late, and not satisfied with' three major weapons. With the help of the service sector, GOME took into consideration the needs of consumers and created a brand new upgraded consumer experience and brand value concept. It also made the competition fierce. The Chinese retail industry, which is full of variables, once again set off a big competition.