Each year in April has been a new era of major home appliance products, and it is also a key node for major air-conditioning manufacturers to launch sales campaigns in the peak season. Oaks, who has been at the forefront of the industry, is no exception. Following 1.12-1.14 'Warm Lifelong Life Events ', 3.13-3.15 'Enjoy home' After the Austrian Flour Festival, Oaks will usher in the scarce resources of Jingdong Super Brand Day on April 12.
Oaks Jingdong join forces to break the record in 2017
As early as January 2016, Jingdong opened the first 'Jingdong Super Brand Day' in the mobile phone client. In March of the same year, it opened 'Super Category Day' and 'Super Single Product Day'; July, Jingdong's 'Three Super' 'Implementing multi-screen communication between the wireless end and the PC end, bringing together the dual advantages and strategic resources of JD.com and the brand side, making use of Jingdong's high-quality e-commerce capabilities, and building an intelligent platform for brand owners to interact with consumers. So far, JD has succeeded with dozens of The domestic and foreign well-known brands launched cooperation and launched the 'Super Brand Day', 'Super Category Day' and 'Super Single Product Day' in different industries and product fields. They were widely praised by brand owners and consumers. Jingdong's “Three Super” consumers When purchasing discounts, high-quality goods, and satisfying shopping needs, we can enjoy a good shopping experience and excellent service. This fully reflects Jingdong's powerful e-commerce capabilities.
Last year, Oaks teamed up with JD.com and became the first appliance brand to win JD Super Brand Day in the single category. During the JD Super Brand Day, it launched the coldest subway (subway ambience modification), short video (7 short videos). , Hillfrog Festival (escape plan) and other exciting marketing activities, but also released air-conditioned vouchers up to 1000, 800 suits to save the province, the amount of creative music to send 叮咚 叮咚 sound.
Outstanding marketing means brought a perfect ending to last year's Oaks Jingdong Super Brand Day: At 0:00 on August 3, 2017, the Jingdong Super Brand was launched on a daily basis. In just 28 minutes, the sales of Oaks air conditioners have broken through 100 million yuan. , And that day's total sales was 3.1 times that of last year's Double 11. This impressive sales performance broke the new record of Oakes air-conditioner online sales and recreated the myth of sales in the air-conditioning industry.
2018 and then continue to write legends
The cooperation between Oaks and JD.com has been a long time ago. As early as December 2016, the cooperation of the two parties' EDI projects was formally launched. OAKs opened the production capacity, JD.com matched the customer's needs, and analyzed the user's profile created by analyzing consumer comparison parameters. For example, like What style, variable frequency or fixed frequency, how does the noise and the demand for fast hot and cold, so that Oakes can be based on customer demand for targeted development of targeted positioning, targeting the production of spare parts, to produce more personalized products, increase consumption User experience.
At the beginning of 2018, Oaks and JD.com had already started a new round of cooperation. Oaks Air-Con is the first company that signed a contract with JD.com as a home appliance company, GSKA, to comprehensively deepen its strategic cooperation with JD.com, establishing a breakthrough in annual revenue. The goal of 15 billion yuan. In the just-concluded event of the '313 Austrian Powder Festival', Oaks and JD.com joined forces to achieve a very good sales performance, in order to achieve a goal of annual revenue of 15 billion yuan. Have a good start.
On this year's JD Super Brand Day, Oaks will start the Oaks brand new era with Jon Oo as the IP image on JD. On this Ox Jingdong Super Brand Day, both parties will pay more attention to emotional contact with users and use IP marketing to precipitate their loyal customers. Not only is it helpful for cultivating the user's mentality and loyalty, but it also enhances the goodwill of the public for the brand. It is foreseeable that Oaks will break out from many e-commerce companies in this year's Jingdong Super Brand Day to become the air-conditioning industry. The innovator is a model for the industry.
Jingdong logistics show its hand Oaks air conditioning blooming glory
Undoubtedly, as a disruptor of traditional channels, JD.com uses a more advanced business model of self-operated e-commerce, higher efficiency, and a more refined value chain to allow consumers to enjoy pre-sales, sales, and after-sales services. The station's ultimate service has opened up a new pattern in the home appliance industry. It not only became the largest home appliance retail channel provider in China, but also became an important front for the sales of Oaks.
Relying on the way of placing orders in JD.com's home appliance stores, the Oaks products 'limit sinking' to the majority of the township market relying on Jingdong Mall's online transactions, through JD.com's service stores for distribution and installation, with the help of Jingdong's intelligent supply chain, Provides tracking and worry-free service throughout the entire process, which greatly improves Oakes' human performance and timeliness.
As a pioneer in the introduction of fashion and entertainment into the air-conditioning industry, Oaks will launch even more stunning air-conditioning products on this year's Jidoon Super Brand Day. Among these are the "Ladies" cabinets for pre-sales. Monthly air-conditioning, first-rate moon and other popular products that are highly anticipated by consumers. These air-conditioners all include Oaks' powerful fast cooling and heating technology, power smart adjustable technology, and WIFI internet technology, which not only realize a fast and comfortable hot and cold experience. , At the same time, allowing users to control the indoor temperature at any time, intelligently regulate the power consumption, can be described as the preferred equipment to create a comfortable home environment.
On the day before the Oaks Jingdong Super Brand Day event, Oaks will hold a related press conference in Beijing. Chief Product Artist Ouyang Nana will be there to help out. In order to fit this 'home,' there will be Oaks' theme and small Austrian IP image, whether it is an invitation or on-site exhibition, will present a dreamy 'family feeling'.
Today, Oaks has successfully established a new drive system centered on product value: while maintaining the expansion of scale, it also needs to increase the proportion of mid- to high-end products, and thoroughly establish the industry status of inverter air conditioner universals and smart air conditioner leaders. Unleash the new bonus of the boutique strategy. What will the performance of Oaks Jingdong Super Daily on April 12 be? Let's wait and see!