On March 29th, the China Ultra-High-Definition Video Industry Development Conference was held in Guangzhou, and Chairman Lai Weide of the Board of Directors of Skyworth Digital Holdings attended the meeting and delivered a keynote speech. Lai Weide said that China’s color TV industry has achieved upgrading from traditional TVs to smart TVs. With the conditions to upgrade to 4K TV.
Lai Weide pointed out that Skyworth, as a color TV company, needs to deal with thousands of consumers. With the promotion of consumption upgrade, 4K TV has entered our lives. Ministry of Industry and Information Technology, State Administration of Radio and TV, Guangdong People The government-sponsored China Ultra-High-Definition Video (4K) Industry Development Conference happens to be timely and the decision is very correct. The event will surely promote the development of the ultra high-definition television industry in Guangdong and even the whole country.
Consumption escalation is the result of people’s continuous pursuit of a better life. This also puts forward more demands on television. This year marks the 40th anniversary of reform and opening up. China’s economy has developed rapidly in the past 40 years. The broad masses of the people increase with income. The pursuit of high quality of life is also continuously expanding. Lai Weide said that China's resident consumption is rapidly escalating and consumers have made five major demands on television.
First, large-size TVs with sizes of 60 inches and above are increasingly favored by consumers. In 2017, the average size of domestic color TVs exceeds 50 inches, foreign consumption exceeds 40 inches, and sales of large-screen TVs with 60 inches or more in 2017 account for 5% of the total. , will reach 20% in 2020.
The second is the pursuit of better picture quality. It is expected that by 2022, 4K TV sales will increase from 58% to more than 90%.
The third is the pursuit of faster transmission speeds. With the rapid development of the social economy, the amount of social information is growing geometrically. People need to browse information and watch videos faster. This requires more powerful products to meet consumer needs.
Fourth, the pursuit of richer content. The content of traditional TV can not meet the diverse needs of consumers, 4K TV can provide users with more colorful video, sports, music, education and other content, to meet the needs of consumers at all levels .
Fifth, the pursuit of a better sense of experience. In the era of artificial intelligence, consumers want to achieve human-computer interaction through a simple way, smart, convenient and better experience.
With the upgrading of television products and the continuous improvement of various conditions, China's color TV industry has the conditions to upgrade to 4K technology. Lai Weide from five dimensions described China has the conditions for the development of 4K industries.
First, after several decades of development, China's color TV industry has realized the upgrading from traditional TVs to smart TVs. It already has the conditions for upgrading to 4K TVs.
The second is that the panel production line has reached the 4K resolution standard, and domestic TV panel makers will produce higher resolution panels.
Third, according to the 4G industry plan, it is expected that various technologies will provide technical protection for the 4K industry by 2020.
Fourth, 4K content is becoming more and more abundant. From an international point of view, Europe, the United States, Japan and South Korea have already started broadcasting 4K TVs. From the perspective of China, CCTV and Guangdong TV stations have also launched 4K content. 4K content is gradually being enriched.
Fifth, smart technology can meet the wide application of 4K TV. The rapid development of the Internet, big data, and artificial intelligence has injected new impetus into the development of traditional color TVs. With TV entering the smart age, Skyworth has achieved voice interaction, video sharing, and scene setting. Modes, etc., bring users a healthier, more convenient and comfortable experience.
In the face of new opportunities in the 4K industry, Skyworth is actively deploying in the 4K TV industry. Lai Weide revealed that Skyworth seriously implemented the implementation plan of Guangdong Province on launching a new digital family initiative to promote the application and industrial development of 4K television networks. 4K color TV industry chain construction action plan', focusing on accelerating the research and development of new products with 4K+AI capabilities. Accelerating the integration of triple play, accelerating the construction of 4K smart TV bases in Guangzhou, with a base investment of 7 billion yuan and an annual output of 10 million 4K TV.