In today’s China, the sharing economy has penetrated into all aspects of people’s lives, sharing trips, sharing charging treasures, sharing furniture... The rapid and rapid development of the shared economy, not only the rapid expansion of scale, but also the endless variety of business models. With this share of the economy In the boom, shared appliances began to appear frequently, shared washing machines, shared refrigerators, shared TVs, shared air conditioners, and the announcement of the sharing of home appliances.
Appliance industry scrapes 'share wind'
Along with sharing bicycles, sharing of household electrical appliances has also begun to expand in the industry. Integrating information on home appliances, it is not difficult to find that so-called shared appliances have different operating models and revenue models. Taking sharing thinking as the inspiration point, explore the update , More commercialization models are stimulating the peripheral nerves of major home appliances companies, and they have seized the opportunity to invade the field of shared home appliances, and shared household appliances have emerged quietly.
The advent of shared television has opened up another door for the exploration of the new commercialization model of the television industry. It is understood that the core of the shared TV model is to obtain high profits, which is the user’s large number of clicks and purchases, to other users. Bring value.
Coincidentally, in the field of white electricity, washing machine products will undoubtedly be the white goods category that entered the sharing stage earlier due to the more obvious demand rigidity characteristics and special use function factors. The shared washing machine placed in the shopping mall of Shanghai Xuhui District, Zhengda Lecheng City The community is widely concerned. It is reported that the shared washing machine is divided into two types, washing machine and dryer. The laundry price is also clearly marked, the price of the 18KG washing machine is 40 yuan/barrel, the washing capacity of the 8KG capacity is 20 yuan/barrel, and the capacity of 18KG. Dryer is 10 yuan / 15 minutes. And, the public can choose cash, WeChat and Alipay three ways to pay.
In addition, mainstream manufacturers in the home appliance industry have successively tested the water-sharing washing machine market. Midea owns a smart laundry room, 'Maimei Washing', Haier Group's 'Haier Laundry', Skyworth actively deploys 'light laundry and shared laundry' items... ... Although the target groups faced by different manufacturers are not the same, the operating model is generally similar.
There is no doubt that shared appliances are subtly entering our lives, bringing convenience and new services to our lives.
Health safety issues attract attention
Although sharing household appliances brings convenience to people's lives, are users willing to pay for the sharing of home appliances? Reporters note that the focus of external discussion is mainly on issues such as sharing the health and safety of household appliances.
The person in charge of the hotel that launched the shared washing machine told the reporter that although the hotel's shared washing machine was started last year, the usage rate is still not high. Health and safety issues have become the focus of customer attention. To address this issue, 'light laundry shared laundry' Xiao Xinhua, general manager of the project, said that his products will start sterilization and barrel self-cleaning functions. In addition, professional offline cleaning team will also arrange regular cleaning of inner barrels.
In general, the sharing of household appliances that share the wind has basically not yet emerged rapidly sweeping across the country. Whether or not it will become an option for user normalization remains to be seen.
Experts Propose: Share Appliances Need to Solve User Pain Points
For the model of shared home appliances, people in the industry believe that the current emergence of shared home appliances is mainly focused on cultivating market consumption concepts. The concept is more important than the actual meaning. Sharing household appliances will become a profit driver for companies to achieve high profitability goals. It is actually more difficult to rely solely on weekday operating income. Enterprises need to shift their focus from products to potential business opportunities behind them.
According to Zhang Yanbin, an expert in the home appliance industry, although many young consumer groups are easy to accept this consumption model, if they want to form a business model, they must find the pain points of the demand. For example, sharing bikes have a pain point for the last kilometer of traffic, and most Home appliances can't find the pain point of such a demand, that is, they can't find the reasons why everyone is willing to pay for it. It is difficult to form a business model.
Of course, for the home appliance industry, especially for white goods, exploring the 'sharing' is undoubtedly an innovative model. Facing the very attractive development prospects of the sharing economy, home appliance companies naturally want to break through the development bottleneck, but how to really Grasping the pain points of users and using the shared economy model to resolve these pain points is an issue that companies must seriously study and research in depth.