2018 is a major sports year, because the four-year World Cup will be held in Russia in June. Four years ago, the Brazilian World Cup set off a frenzy of watching, and the ratings of a large wave of television stations were broken. In this year's World Cup, only the increase in popularity is not Drop, naturally also become a good opportunity for domestic color TV brands to carry out sports marketing.
Football and television are natural pairings of gold. The 2018 FIFA World Cup was named TV Star 18 (Telstar18). It pays tribute to the Telstar, the television star of the 1970 World Cup in Mexico. Currently, domestic football is the most international player. It belongs to Hisense.
In April this year, Hisense spent nearly 100 million U.S. dollars to become the official sponsor of the 2018 World Cup. Prior to this, Hisense signed a contract with UEFA, becoming the first Chinese sponsorship for the European Cup since 56 years ago. Hisense has also taken the lead among Chinese companies. International Sports Event Organization's top global partners.
As the leading color TV company in China, Hisense ranked first in the domestic market for 14 consecutive years, and also held high the banner of its own brand to go out. In 2015, overseas sales of Hisense TV accounted for 40% of the overall scale. In the global market, Hisense TV shipments Also surpassed Sony, entering the top three in the world.
Chinese companies have always lacked both brands and technologies in the international market. However, with its ULED technology, Hisense U9, the flagship TV, won the annual Global Display Technology Gold Award from the US IDG at this year's CES. The ultra-1000 backlight subarea also set a world record. In this year's AWE, Hisense released the World Cup-designated TV U7, original automatic sports mode, World Cup legend Diego Fullen visited the scene for the new call.
The U7 signing party in Shanghai, Wu Lei's arrival also let fans boil. It is reported that Hisense will continue to carry out U7 tasting and signing activities in Beijing, Guangzhou and other places, the marketing momentum seems to continue until the World Cup war .
Domestic color TVs go to the sea, not only rely on technology and products to force, but also need brand marketing force. Overseas consumers are relatively unfamiliar with domestic color TV brands, and sponsored major international sports events, is to allow the public to quickly recognize the brand and form a good impression of the shortcut .
With Hisense U7 selling in 80 countries and regions in the world, the value of brand marketing will gradually emerge, and the real peak will come after the opening of the World Cup. By then, the European Cup's screen will once again be staged. .
