On March 28th, at the 2018 Galanz 328 China Market Annual Conference with the theme of 'New Age and New Life', Galanz officially released a new concept of 'Home Appliances Quality Life' brand around eating, wearing, living, and enjoying a better life. Through a full range of quality home appliances, Galanz demonstrated its new image from the “No-Fire No-smoking Appliance Starter” to the “Leader of Quality Home Life”. Xiao Bian interviewed and recorded the wonderful views of various media giants at the first interview:
'Galanz is not only a leading brand in the global market for Chinese household appliances, but also an excellent company that empowers the mass consumer!' Zhang Yanbin, a senior observer of the household appliance industry, praised and praised Galanz as a national brand. It advocates a clear-cut policy, on the one hand, it shows the true nature of its close to the people; on the other hand, it reflects its ability to continuously innovate.
Standing at the new starting point of 40 years of reform and opening up, Galanz not only brought a new orientation for the development of the “national household appliances” to the home appliance industry, but also brought a new experience of 'quality home appliances' to Chinese families. The founder of the home appliance circle Xu Yiqiang It is stated that whether it is a national appliance or a quality home appliance, it is based on Galanz's detonation of users after 40 years of accumulation in product development and quality manufacturing. It is not only a direction for the future development of the company, but also a transformation of the home appliance industry. Upgrade to open up new runways.
Senior industry economic observer Liang Zhenpeng has played CALL for Galanz's ingenuity. 'In the impetuous home appliance industry, Galanz is extremely rare to be able to sink down to a solid product quality and technological innovation, with a 'national household appliance quality life' new. Advocates to cater to the trend of upgrading consumption structure'.
According to industry perspectives, senior industry observer Ding Wei analyzed that 'the current home appliance industry has two major opportunities, one is industrial upgrading and the other is consumption upgrade. From the Galanz 328 annual meeting, we can see that Galanz is consolidating the strong position of microwave ovens. The use of high-quality household electrical appliances as an incremental market, low-level consumer Pratt & Whitney users, catered to the development trend of industrial upgrades and consumer upgrades, reflected the elegance of national appliances, and created a better quality of life. The model. '
Kim Chong-li, editor in chief of the Beijing Daily News Digital Appliance Weekly magazine, agreed that Galanz proposed 'the quality of life of the national appliance'. He said, 'It covers not only the material life, but also the sublimation of a spiritual life and cultural life. Forty years of perseverance. With innovation, it also reflects the progressive development of people's happiness.
'Looking at Galanz to become a favorite national appliance for everyone, just as everyone likes the national goddess Gao Yuanyuan. It is beautiful and approachable.' Liu Xi, deputy editor of China National Grid, said that Galanz's image is increasingly 'national'.
The concept of 'national appliances' is very consistent with the current consumption situation. 'The home appliance industry's senior observer, 'said home appliances' chief editor Hu Hongsen is very concerned about consumer experience, 'now home appliances can no longer simply meet the material life as a starting point, but should It is an indispensable component of family life and even quality life. Being aware of this, Galanz has the opportunity to lead the reinvention of Chinese home appliances from behavior to lifestyle, and into the new era of leading new business with lifestyle.
Shen Jian, the chief editor of Aiken Power Grid, praised Galanz for 40 years. He said that Galanz, which is in step with the reform and opening up, has for 40 years insisted on product as the core and product-oriented, and has embarked on a road to the rise of China's manufacturing industry with Galanz characteristics. The 40-year-old Galanz is a new starting point. Regardless of past innovations and explorations on the model and path, the main line of Galanz's national brand has not changed. If every industry has a Galanz, the Chinese-made upgrade process It must be easy!'
Yu Jie, chief editor of HC Power Grid, believes that Galanz is a brand with a temperature, 'Galanz's 'Home Appliances, Quality of Life' is newly positioned to allow kitchen appliances to truly get rid of cold product images. It not only gives home appliances a temperature, but also has emotional vitality. It also reveals people's longing for a better life and vision.'
'Can make a brand into a class of products or even an industry synonymous, this industry leadership is really terrible.' Chen Yuxing, Editor of Quality Media, praised Galanz's practicality, 'said Galanz's development is the history of China's manufacturing industry. Miniature can't be overstated. It has to be said that Galanz is dominating and solid at every step! China really needs more pragmatic and mission-oriented companies like Galanz.
The first time Galanz was mentioned, people used to think only of microwave ovens. However, the release of 'Home Appliances Quality Life' revealed that Galanz’s comprehensive strategy has evolved from a single product to a solution, and then to a brand. Forty years have passed, but Galanz is forever Young!' Tian Fang, Global Grid Editor, said that Galanz is different from the past.
The founder of home appliances, Rubik's Cube, agreed with Galanz's new strategic positioning. 'In 2018, it was a year of accelerated consumption. The Galanz manufacturing industry that focused on manufacturing for 40 years has shown a new orientation in brand transformation. It aims at sharing and focusing on ingenuity. At the same time, it meets the essential needs of the consumer public for a better life. This is a summary of the last 40 years of Galanz. It is also the next 40 years, and Galanz is the driving force behind this.
“The traditional concept is quality for export, and special offers are niche exclusive. The chief editor of Tianji.com, Chen Bo, believes that Chinese brands must play a role. 'With China's development, the manufacturing center of gravity gradually shifts to the Chinese people. Galanz is here. Going faster on one point, the people share first-rate quality and affordable prices. Galanz's home appliances have made the lives of Chinese people better.'
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