On April 4th today, Guangdong Opal Mobile Communications Co., Ltd. (OPPO) announced the formal establishment of the OPPO Research Institute, aiming to carry out pre-research and reserve of core technologies based on the existing R&D system, thereby enhancing the company's technological innovation and Research capabilities. Currently the OPPO Research Institute is headquartered in Shenzhen. It also has Beijing Research Institute, Shenzhen Research Institute, Shanghai Research Institute, Dongguan Research Institute, US (Silicon Valley) Research Institute and Japan (Yokohama) Research Institute. , hardware and standard three areas to carry out research work.
OPPO Global Research Organization
In fact, the establishment of the OPPO Research Institute has already begun to show signs of improvement, from the previous direct AI camera capture of smartphones to the strong presence of the “5G Terminal Initiative Planner”, from the core competitiveness of camera performance to the priority of AR's new features. It can be seen that while OPPO is committed to satisfying the needs of users, it has not slowed down the pace of technological innovation. Not only that, it can be said to gather talent resources of global colleges and universities, and Stanford University AI artificial intelligence laboratory, New York University, Beijing University of Science and Technology, Beijing University of Posts and Telecommunications, China Institute of Information and Communications (CAICT) Institute of Standards, and universities and research institutes are working together to lay a solid foundation for the innovation of frontier technology.
The OPPO Institute Establishment Ceremony
I remember that at the OPPO R15 communication meeting, the OPPO proposed thinking about the future experience of mobile phones - 5G/AI/AR. AI, which is clearly directly reflected in the OPPO's smartphone AI smart beauty and AI portrait mode, and also at the R15. The series of full-screen mobile phones have added a negative AI smart assistant's attempt; AR, which is also a new extension of the camera function of the R15 series full-screen mobile phones, with the thought of preemptive layout; as for 5G, whether it is the beginning of the 5G standard setting The participation of 5G R&D work, or the current 5G cooperation among universities, all show that OPPO is accelerating its self-improvement. Through the establishment and deployment of this research institute, it will be possible to further enhance OPPO's own technological innovation capabilities, and to achieve the reserve of cutting-edge technologies. drive.
OPPO R15
As a smart phone brand that more young people like, OPPO always focuses on the needs of users. Once it is launched, it will become a detonation model. Now, more than 200 million young people in the world are using OPPO phones, and the business is spread over 31 countries. Regional. Taking the user demand as the driving direction of the product, the OPPO mobile phone's market share has leapt to the fourth place in the world (as of 2017) and it is really strong.
To meet and exceed the needs of users, to create art and technology-like products, OPPO has always been on this path. The establishment of this OPPO Institute is based on the dual drive of user needs and cutting-edge technology, a big step forward, looking forward to OPPO has better performance in the future.
