China's home appliance industry aggression for 40 years: How did Galanz rush into the high quality first runway?

The global home appliance industry is looking at China, who will dominate the new round of competition. Forty percent, for a Chinese home appliance company, 40 years of entrepreneurship is not only the same achievements as the reform and opening up, but also the re-definition of the track, the key to setting sail again In fact, in the history of the development of China’s private economy, there are not many companies that are able to go along with the reform and opening up and continue to develop. In particular, in the home appliance industry, Galanz is a typical example of success.

At this year's 328 annual meeting of the market, Galanz demonstrated the achievements of enriching the essence of 40 years of manufacturing in China, including the annual fine products of 'new kitchen appliances without pyrotechnics', including over 10 kitchen electric products such as microwave ovens and electric steam cookers, and G+ smart home solutions including refrigerators, air conditioners, and washing machines, and reaffirmed the 'National Household Appliances, Quality Home Appliances' brand proposition. When other home appliance brands cross-border real estate, finance and other fields, Galanz is forty years like a day Focused on home appliance manufacturing, by enabling the whole nation to share quality home appliances, to achieve a more enriched and more high-quality leading development in a new era of globalization.

China's household appliances become the world's business card, the rise of big names depends on the national manufacturing

In reviewing the 40 years of reform and opening up, we have seen that China's home appliance products have been transformed from scratch, from shortages to popularity. In the past 40 years, a large number of domestic companies have introduced production lines from abroad, they have broken down their monopoly through independent innovation, and expanded their own brands globally. , From passive change to lead, from the supporting role to change the protagonist, self-confidence to become the world leader in the pattern of competition in home appliances, the indispensable lack of intermediate power is the rise of China's home appliance companies, to become a glittering business card made in China to the world.

Galanz 40 years is a microcosm of China's home appliance economy from small to large, from weak to strong development process. For a long time, home appliance brands flocked, the rapid development of the household electrical appliance industry directly led to increased market competition, experienced a cruel price war A large number of poorly managed enterprises have closed down. The remaining brands have grown into household appliance giants and big brands through mergers and acquisitions.

China's home appliance companies first learned that microwave oven business opportunities are Galanz. They rely on independent innovation brands to resist foreign offenses, and they try to make localized products while focusing on their products. With 'price popularization', microwave ovens are made from a luxury product for public goods and successfully open up nationals. A gap in the economics of home appliances, taking advantage of consumer electronics subsidies in households, the eastwards of consumer upgrades, building core competitiveness with the best combination of products, quality, and prices, and ignoring the world. For nearly two decades in a row, Galanz has become the number one market in the world. Shares, based on this, electric oven, pure steamer, steam oven, IH buds to dishwasher, Internet refrigerators and other whole-house home appliances make the global high-end, become an international business card made in China.

From introduction to export, from OEM to independent brands, from luxury goods to national appliances, Galanz's ideas and practices for innovation and development are different from those that follow the trend. 'National Appliance' is not a follower, but a leader in the kitchen appliance industry. , The role of quality life guider plays a role as the pillar of the industry, and feeds back national consumption on the plateau of the world brand plateau at the quality manufacturing station. This is a difficult but high-yielding path for Chinese enterprises to expand internationally. It is lonely but it is a steely process. This is why Xinfei, Ouma, Macro and other brands decline, but Galanz has become the world's largest microwave oven manufacturer, integrated white appliance leader.

"The strong is the passport to the world." The president of Galanz, Liang Zhaoxian, is confident that his strength is from absolute strength. The total investment in personnel training and equipment upgrades exceeds 3 billion yuan. The investment in the past five years far exceeds the total investment in 20 years. Every day, 100,000 Galanz microwave ovens are sold in nearly 200 countries and regions around the world. Galanz not only masters R&D strength, core technology, but also holds microwave ovens and other core components such as transformers. Enterprises can go upstream and downstream, thus transforming manufacturing into creation, and turning products into brands to increase leader chips.

Leading the New Wave of Industrial Revolution, High Quality Growth Depends on Quality

In the new era of transformation and development, China, as the world’s largest manufacturing country, is facing the signs of Germany, Japan, and the household electrical appliance manufacturing industry is moving from the “first half” stage to the “second half stage” and the strong stage is changing. However, wisdom is open. The high-quality growth triggers the breakthrough of the 'quality revolution'. This competitive competition is favored by leading enterprises. The first-tier companies have strong innovative advantages that not only drive their own growth but lead the home appliance industry, but also provide the entire manufacturing industry with transformation and development. Reference, sample.

Whether it is microwave ovens, dishwashers, kitchen appliances such as electric steam ovens, or air conditioners, refrigerators, washing machines and other living rooms, bedroom appliances, Galanz's entire industrial chain to promote intelligent transformation are taking their own way, with the world's largest industrial robot company Fanuc strategy Collaboration, self-renovation of 'mass creation + intelligence' has been completed, especially in line with the traditional production-centered layout of traditional home appliance companies. Galanz has focused on creating quality products based on quality home appliances to form a complete G+ smart home ecosystem. Chain manufacturing system, from the 'Made in China' logo company to the 'China's Zhi Zhi' advantage enterprise, brand value.

The core competitiveness of Galanz's quality-oriented manufacturing is not only in terms of production efficiency and quality, but also meets the needs of users. Drawing is not a straight line but a circular line. It is based on the informatization and digital industrial Internet. The Internet extends to the Internet of Things, and smart manufacturing makes every effort to get through. Smart home appliances, smart homes, and industrial value chains are no longer merely products. There is also a need for users to transform the unidirectional linear manufacturing process into a closed-loop, intellectually-reliable link between R&D, factories, and users. Understand the needs, the fastest to meet the demand.

'Only by winning the consumer will it have the world'. The standpoint of the success or failure of quality appliances will be created from the perspective of user needs. It will be intelligent, the primary level of products will meet the needs of users, and the advanced level will exceed demand and create demand. Such as Q6 micro-steaming machine, i dual-conversion microwave oven, R60 steam oven, K series steam oven oven, IH rice cooker bud princess, G1 desktop dishwasher, ICE WORLD Internet ecological refrigerator and other high-end products, these Galanz is either original Sex products, either to fill the market gap, which precisely explains why some of the same period brand has faded, but Galanz can make the brand a new era of the new coordinates, among the frontline camp of the market continued to release the star halo effect.

Through this year's 328 annual meeting of the market, whether it is the new series of kitchen products without smoke, no open flames, refrigerators, washing machines, G+ smart home solutions for air conditioners, and Galanz's new strategy, the new product has released a key signal to the outside world. That is Galanz. Quality creation is not blindly copying other people's roads. Instead, it chooses a balance between its own traditional advantageous industries and the Internet industry system. It instigates industrial changes from shallow to deep, from small to large, and fully releases the brand dividend for transformation and upgrading, and innovative dividends. Develop dividends and share smart life services with 500 million users worldwide. From this point of view, the Galanz 328 Market Annual Conference not only opened the window market for the new year, but also blew the clarion call for the new round of global competition to continue to lead. The channel is that the transformation and upgrade won the first track of high quality growth in China.

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