1.Canon announced three patented lenses for ablative filter lenses; 2. Apple's new patent: Using virtual reality technology to alleviate motion sickness problems; 3. Smart home patented tug-of-war battle started how companies actively respond; 4. Wynn Group wholly-owned subsidiary Signing a patent licensing contract;
Canon recently announced three lens patents in Japan. According to a patent description, the three new lenses are a 135mm f/2.0 lens, a 400mm f/2.8 lens, and a 185mm f/3.5 lens. What is interesting is that the three lenses are designed with abandon filters. New Photography
Sina Technology News Beijing time on April 3 morning news, Apple submitted a patent application this week, through the virtual reality technology to ease the feeling of motion sickness of passengers in the car, to send the car's boredom.
Apple’s vision is to combine virtual reality heads, controls, and projection equipment to immerse passengers in a virtual environment, so that their attention should not be focused on the ride. Apple also proposes to track users. Physically active seats and use these data to optimize their virtual reality experience.
The driving conditions of the car can be incorporated into the experience. For example, 'If the vehicle is stopped due to red light or other reasons, the vehicle will stop in the virtual reality environment until the signal light turns green to restart.'
The patent appears to be related to Apple’s driverless car project 'Titan', which is used to solve the problem of occupant motion sickness. However, this can also be used in ordinary cars to allow passengers to have fun during commuting or long-distance travel. (Li Li ) Sina Technology
3. The smart home patent pull saw battle began How the enterprise actively responds;
Under the background of rising smart concepts and consumer upgrades, the war of household appliance companies entered the second half, and they have evolved from the initial price war, marketing warfare, channel warfare, and saliva warfare to the current technological warfare, product warfare, patent warfare, and innovation warfare. Household appliance companies compete for the consumer market. It is inevitable that there will be smoke between the camps. The most important issue is product patent issues.
The essence of patent warfare is a game of technological innovation
In recent years, popular sayings like: 'First-class companies sell patents, second-rate companies sell technology, and third-rate companies sell products.' In the eyes of people in the industry, the patent warfare of home appliance companies has been frequent, reflecting the shift in the direction of competition in the home appliance industry.
In the initial stage of industrial development, the industry chain operates in a rugged manner. The most obvious features are low-price competition, channel expansion, extravagant marketing, and extensive management. Now that the home appliance industry is mature and the market is saturated, home appliance companies want to compete in a heated market. In order to get a piece of the pie, we must pay attention to product value, premium ability, product innovation and technology research and development, and the level of competition is also raised to the technical warfare, patent warfare, and product warfare. Whoever has advanced product technology and production technology is in the next stage of competition. It takes a proactive position. Therefore, no one will miss this great opportunity to demonstrate 'hands'.
At present, the patent warfare of home appliance companies has entered a stage of in-depth development. In foreign countries, the use of patent warfare to encircle competitors is very mature, and the protection of patents and patent fees paid are all very high. But in China still in the stage of enlightenment, enterprises Inter-patented warfare is constantly escalating, not only to seize the market, but also to ask for a little bit of royalties, a greater role is to win time for the rapid promotion of their products and seize the market.
Obviously, the current patent disputes are coming and going, but they are actually a positive and fair competition between enterprises. It is believed that as the degree of attention and protection of R&D results has gradually increased, the competition in enterprises is moving higher. At the same time, it is only the painful period for the development of the Chinese home appliance industry.
How to protect the patent enterprise how to actively fight?
So, how can a company win in the patent war? This needs to be elaborated from the following aspects.
As the owner of technological innovation, the key is to understand the rules of the game of the patent system. The core of the patent system is to obtain a conditional market monopoly through the full disclosure of new technologies. This requires companies to have a patent awareness, and once there are new technological inventions, We must rush to apply for a patent so that we do not get ahead of others and miss the opportunity to own a patent. On the one hand, this is a common shortcoming for Chinese companies, not just the home appliance industry.
In the face of declaring war opponents, the financial books and materials that can prove the profitability of the products must be kept in daily work. Do not be afraid to confront courtrooms when speaking in evidence. Patent disputes are essentially tug-of-war and consume the strength of both parties. Complete and active battle can be.
In addition, for enterprises with relatively low resources and competitiveness, they should invest limited resources in key areas of innovation to achieve maximum innovation benefits. At the same time, they should make full use of patent resources to make intellectual property become the company's 'gold and silver'. Tencent home
4. Signed patent licensing contract of Rong En Group’s wholly-owned subsidiary;
Rong En Group (835387) announced on April 3 that its wholly-owned subsidiary, Sheng Shirong En Biotech Co., Ltd. (hereinafter referred to as 'Reon Biological'), and the Japanese company IDPharma Co., Ltd. on April 1, 2018 (hereinafter referred to as 'IDP') signing a patent technology licensing contract. The company obtained the right to use the Sendai virus vector to induce human induced stem cells (hereinafter referred to as 'iPS') to use the intellectual property rights of cell reprogramming technology to carry out commercial activities in the licensed areas. Wealth Network