Liu Yeping, CEO of Storm TV, said, 'If we use our internal words, if Ray always personally catches TV, we can't win him completely, but he still has a cell phone and he has to face many strong enemies. He has too many enemies.' He also announced a 40-inch storm AI TV, priced the same as the millet TV 4A32-inch TV.
In addition to Xiaomi, Liu Yaoping also commented on a number of 'friends' who entered the Internet TV in recent years. LeTV gave himself up. Suning is using the channel's thinking to make internet brands; other barley TVs, 17TV does not make more evaluations. ... The entire camp will only be left with a dispute over wind and rice.
Judging from the industry situation, China's color TV market did experience a significant decline in 2017. Internet brands have experienced particularly severe tests. The domestic appliance and other industries data monitoring company Ovid Cloud Network report shows that in 2017 China's color TV sales were 47.52 million units. , down 6.6%, the year-on-year decline in the lowest point in the past 15 years. Under the weight of the market downturn, under the weight of panel prices, Hisense Electric in the traditional color TV industry should transform its display business, TCL Multimedia will expand its electronic business, are no longer TV alone; Internet brand market share was 13%, a drop of 6 percentage points from the previous year; Internet brand new product volume also decreased by 11% year-on-year in 2017. Especially as an early Internet television LeTV experienced funds in 2017. In the crisis of the chain, sales have been declining. On the one hand, the outbreak of the LeEco incident has affected the financing of the Internet TV industry; on the other hand, it has left market space for other Internet TVs such as Xiaomi, Storm, etc.
For Internet brands including LeTV, Xiaomi, and Storm, the initial general practice was to acquire users at low prices and sell at a low price or even loss. In early years, Feng Xin, the CEO of Stormwind Group, disclosed that each TV sold in 2016 was Losses of 300 to 400 yuan. In the 2016 annual report, Storm TV set a goal of achieving 10 million sales in the next three years, and strive to realize the profitability of their respective businesses in 2018 and 2019.
Benefiting from the growth of internet TV sales, the recent 2017 financial report released by Storm showed that the company’s operating income was 1.912 billion yuan last year, which was an increase of 16.07% over the previous year. It is reported that the operating income of the storm commander has increased by about 45% from the previous year. 2016 , TV revenue accounts for more than 50% of the total income of listed companies, and the 2017 figures have not yet been released.
However, the current storm TV still looks to be losing money. In terms of profits, the 2017 Stormwind Group’s operating profit was -2.56 billion yuan, which was a year-on-year improvement of -386 million yuan. It was mainly the loss of the gross margin of the storm leader. Narrowing, current profits increased substantially year-on-year.
For the Internet TV is still biased toward the hardware subsidy model, after the micro-whale Li Huaiyu told reporters that he did not agree. He bluntly, some Internet TV brands have been retreating, 'low-end, will certainly not continue to take the amount'.
For Stormwind TV, which is still losing money, how can a low-cost strategy ensure that the company will complete its previous target of 2019 profitability?
Liu Yaoping told reporters that the timetable for entering the profit period is still unchanged. When the storm just entered the TV field, the cost of a single user was about 400 yuan. Last year it was 100 yuan, but this year it may drop to tens of yuan. Because the basic modules for the entrance were also done, the money for the investment was also invested. From the design to the supply chain to the distribution channels, how can the efficiency of the Internet and the operation be re-emerged? 'He revealed that this year has already gained hundreds. Millions of users, this scale will also be commercialized.
He believes that AI TV is an opportunity for storm TV to change lanes. Over the past year, AI has become the standard configuration for mainstream brand new products, and AI is gradually moving from high-end to popularization, enabling users to control TVs conveniently and quickly. The current layout of Storm is 'AI+ Two Screens' empowers the R&D, user platform resources, all team capabilities, branding, etc. to the home Internet, doing AI TV. At present, the AI services provided by Storm TV are mainly divided into two parts, one is voice interaction. System, far-field and near-field, intelligent video processing to the entire service presentation; the other is a recommendation engine based on machine learning, that is, information flow.
Ovid Cloud expects to benefit from consumer upgrades, product upgrades, panel prices, and new retail channel changes. China's color TV market will recover in 2018, with sales expected to increase by 3.1% to 48.98 million units; sales will reach 159.7 billion yuan, The year-on-year decrease was 2.1%; the sales area will reach 34.54 million square meters, up 9.4% year-on-year.