In January 2018, Oaks Air Conditioning and JD.com finalized a cooperation target of a revenue scale of RMB 15 billion. The two parties then proceeded to carry out various tasks: 1.12th-1.14th, Oaks e-Commerce launched 'Warm Lifelong Life Events'; 3.13-3.15 With Jingdong to carry out 'Enjoy Home' Awamori Festival...
On April 12th, Oaks air-conditioners will once again open the super brand day that is ranked first in the Jingdong 'Three Super' series with new gameplay and new attitudes. Through the accurate user portraits and data feedback of JD.com, the Oaks scale will be further promoted. Let users buy quality appliances, get a high quality experience and enjoy the beauty of life.
Cross-border Creativity Unbounded Innovation, Oaks Facing User Deepen Brand
Recalling that on August 3, 2017, Oaks air-conditioner Jingdong Super Brand Day, sales volume exceeded 100 million yuan in just 28 minutes, all-day sales were more than three times the previous year's double 11, while two-line interactive drainage line under the mountain The Frog Music Festival, the coldest subway in history, and short video marketing sparked enthusiastic responses from young users, resulting in high-frequency emotional resonance and warm air-conditioning products. It is reported that at the moment, the Oaks dual-micro + store fans have exceeded 10 million. Significant magnitude, greatly promote the brand to further deepen the user experience, emotional exchanges, refined operations and other aspects.
In 2018, the 412 Ox Jingdong Super Brands Day apparently will not fall into the stereotypes. Oakes will start from the aspects of vision, products, and sense of participation to create a 'unique' sense for users. First, the Jingdong Super Brand will be broken in the Jingdong platform display form. Japanese traditional routines will use Xiao Ao as an IP image to lead Oaks into a new era of the Internet. Today, as the birth festival continues, users are demanding for high-value, high-quality products. In order to meet user needs, Oaks has continuously improved its product strength. Emphasizing the product's sense of technology, quality, high value, and at the same time pay more attention to the user's emotional connection, IP marketing to precipitate their loyal users, with the big platform for healthy growth.
Secondly, the high-end boutiques will form the Oaks Jingdong Super Brand Day lineup, including the Xiangyue, Frequency Inverted City Cabinet, Mingyue Xia, and Golden Man and other star models, and even have a new cabinet called 'Lady'. In this event, it was presented in the form of pre-sales. With the combination of quality and design sense of intelligence, energy efficiency of frequency conversion, artistic products, out of a product structure, multi-dimensional upgrading of brand services to upgrade the high curve. The above products are Equipped with Oaks cutting-edge technology, such as TS fast hot and cold, Aut-Smart power adjustable, WIFI interconnection, both classical scrolls, hand care moon modeling, but also stylish Burberry classic Plaid, platinum texture, etc., is the industry and art Perfect fusion of classics.
When the outside world was thrilled with its creative marketing, Oaks always put 'Quality Air Conditioning' first and higher than the industry's R&D standards. It is precisely because Oaks sticks to the quality strategy and continues to invest heavily in R&D and innovation. Quality becomes a brand label. In fact, the strategy and change of Oaks Air Conditioning is also highly consistent with the development trend of 'unrestricted retail' - redefining the boundaries of industry, the relationship between people and businesses, and based on knowing, knowing, and knowing. Redefine costs, efficiency and experience.
Super power ranks among Jingdong GSKA's strategic partners, achieving a veritable 'super brand'
Oaks air-conditioner, as the first domestic appliance company to fully embrace the Internet brand, is astounding its industry with 'Aux's speed' and forms a unique 'Oxs phenomenon'.
As early as 2010, when many traditional household electrical appliance companies were still uncertain about the Internet, Oaks and JD.com became the first air-conditioning manufacturers to cooperate with Jingdong. In 2011, Oaks became the first home appliance company to directly cooperate with JD.com. , The two parties' EDI project cooperation formally launched. Oaks became the first inventory of Jingdong air-conditioning, finance, after-sales data and other brands that were completely open. Oaks also completely opened information on production scheduling, inventory, logistics, etc. for Jingdong. JD.com launched a number of activities that were personalized, fashionable and highly interactive. It left a deep brand mark among the young users. Good sales performance is also a matter of course.
Over the years, seamless cooperation with JD.com and efficient cooperation have made the two parties more confident in their cooperation. In 2018, Oaks became the first home appliance GSKA merchant contracted with JD.com to comprehensively deepen its strategic cooperation with JD.com. Break through 15 billion' goal to lay a solid foundation.
The cooperation between Oaks Air-Conditioning and JD.com not only drastically improved human efficiency and timeliness, but also provided unlimited possibilities for closer cooperation between the two parties in the future. It has provided a demonstration role for the deep integration of upstream and downstream distribution supply chains. In 2018, Oaks air-conditioners used data. Insight users, use quality feedback users, use IT service users, and ultimately give users the ultimate product experience.
It was learned from Oakes’ official that the JD Super Brands Day, April 11th, will be held in Beijing by Oaks, the chief product arts officer who will personally come to the forefront, in order to meet the needs of the family. , there will be Oaks' theme, and Xiaoao’s IP image. Whether it is an invitation or an on-site exhibition, it will present a dreamy 'family feeling'. What surprises will be on the scene. It will only be announced on the day of the April 11 press conference! Look forward to it together!
