On March 31, the small household appliance brand Bear Electronics ushered in its 12th birthday.
In this commemorating day, Xiao Xiong held a brand strategy and birthday party at the Sheraton Hotel in Shunde to celebrate his birthday. At the meeting, Xiao Xiong established “Meng Home Appliances”. In the new brand development strategy, in the future, Xiao Xiong will give full play to and explore the brand's 'emerging' attributes, and market the entire category of small home appliances to bring more users a relaxed, enjoyable, shareable quality of life. They are pursuing my own wishes and reaching their inner satisfaction.
March 31, Bear Electronics held a brand strategy conference and the 12th anniversary of the birthday party
12 years insist on 'grass' creative small appliances, Bear Electric capture users heart
In 2006, XiaoXiong Electric started with ODM, relying on yogurt machine, boiled egg device into the small household appliance market, and in 2010 achieved a breakthrough of billions of sales. From 2011, Bear Electronics gradually to the electric lunch box, bean sprouts machine , Food machines, humidifiers, toasters and other multi-category expansion and extension, and firmly grasp the e-commerce in the rapid development of the dividend, especially driven by the mobile Internet outlet, bear electrical into high-speed growth, sales The growth of the amount has been maintained at more than 50% year after year, and the sales scale has exceeded the one billion yuan mark in 2016. At this point, bear electronics also entered the third stage of corporate development.
In the past 12 years, Xiao Xiong has completed the establishment of a system from the factory to the brand. With a series of innovations in product, category, marketing and management, it has become a brand with over 30 categories, 7 R&D groups, and more than 320 patents. Enterprises, step by step laid their position in the field of creative small household appliances.
In response, Li Yifeng, chairman of Xiaoxiong Electric, was filled with emotions. He compared Xiao Xiong to a “grass man” who silently cultivated. In his view, the small household appliance industry has never lacked competitors, the United States, Supor, and nine. Yang has developed into a big tree among them. The bear chose to start from the inconspicuous 'grass' such as yogurt makers and egg cookers, which not only avoided the edge of the big brands, but also formed a differentiated competitive advantage. In this way, Cubs planted another 'grass' in the field of creative small household appliances. After experiencing the 'wind and rain' of the market for 12 years, a large-scale grassland has been formed.
Xiao Xiong Chairman of the Board Li Yifeng
Established a brand strategy for 'Mo Meng Home Appliances', aiming at a billion-billion target under the trend of consumption upgrade
12 years is a reincarnation. Today, with the establishment of the brand strategy of 'Moe Home Appliances', Xiao Xiong Electric is standing at the starting point of the next round of reincarnation. We look forward to seizing the great opportunity brought by the consumption upgrade and moving toward the goal of 10 billion sales.
In recent years, as consumption upgrades continue to heat up, and consumer segments are younger, users are demanding more and more small home appliances. From the very beginning, they satisfy users' needs, solve the pain points of life, and transition to provide users with a quality of life. Establish a stage of contact at the spiritual level.
The concept of Meng Household Appliances was proposed by Xiao Xiong Electric, which is based on a series of deep insights into the user community. Through the use of small household electrical appliances as a carrier, while satisfying the functional requirements, through the cute and mellow shape of the home appliances, simple and easy functional operation , Exquisite design, Exceeding the user's expected price/performance ratio, etc. Build a bridge of emotional communication with users, enabling users to discover the beauty of their lives through the products of the bears, touch the functions and experiences of the softest parts of their hearts, and thus enhance the quality of life at the spiritual level. .
Li Yifeng believes that Meng is the natural property of Xiao Xiong's electrical appliances. From the birth of the Cub brand name, it was doomed to be a bear. He said: '12 years of development, it turns out that as a brand name, Cubs can stand firm in the market. On the heel, the user also acknowledged the brand DNA DNA of Xiao Xiong Electronics. Meng is both our history and our future. It is the bear's choice for the next 10 years.
Bear Electronics established the development strategy of 'Moe' appliances
It is understood that Xiaoxiong Electric will conduct a full-category and omni-channel layout, and use global R&D resources to dig deeper into the user's subdivided needs and experiences. While working with more users to practice a warm, 'living life', it will strive to achieve Achieve billions of sales targets.
