Storm TV Liu Yaoping: Traditional TV brand will be recruited by BAT

On April 3, the latest storm TV CEO Liu Yaoping said in the release of Storm's two AI TV products that, following LeTV, China’s Internet TV has now become Feng’s and Lei Jun’s 'wind-meter dispute', that is, storm AI. The struggle between TV and Xiaomi TV is to compete for the price segment and compete for pricing rights. In the recent period of cooperation between Baidu and Skyworth, the cooperation between Tencent and Changhong, he believes that TV has become an Internet brand in the era of AI. PK, traditional TV brands will slowly be recruited by BAT.

According to its introduction, the two Internet TV products released by the storm, the specific application performance of AI is presented from the speech interaction system to natural language processing; the second is the recommendation engine (information flow) based on machine learning. With thousands of visitors, daily live users account for more than 65% of total users. Positions of 40吋 and 50吋 are respectively 999 yuan and 1999 yuan. Last year, the cost of receiving passengers has been reduced to more than 100 yuan compared to the past, and this year may drop to tens. Yuan. At the same time, he also believes that the 2017 industry price increase is the most ridiculous in history.

As for the current content homogenization of many Internet TVs, Yao Yaoping thinks that IP's copyright trading has gone through several modes. By the age of Internet, everyone bought copyright and produced two business models. One is the absolute payment of the United States. It is China's current free, but the big IP only rely on advertising support to consume too much, so the domestic free will eventually go to members to pay, this is the ultimate goal. In addition to the purchase of content and organizational efficiency, storm and iqiyi implementation strategy Cooperation, purchasing all its purchase rights, the future opening of AI content is to be completed around better efficiency.

Liu Yaoping also revealed that LeTV has already transferred some of its channels to storms. The storm approach is to 'get a boat out of the new sea', that is, a retail store that integrates retail capabilities, and all the intermediate links are used as a platform for sales. Some aspects of this music that meet this feature are transferred to us, and we do not meet this requirement.

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