Shenzhen Konka A's 2017 net profit surged 52 times year-on-year to 5.06 billion yuan.
Behind the brilliant performance is that Konka sold 70% of the shares of the old site development company in Shenzhen City and made nearly 5.2 billion yuan. If you think that Konka's performance in 2017 will only be achieved by 'selling land', then it will be small This old TV company's determination to change.
At present, the Konka color TV business has been operated in a corporatized manner, and the Group has turned to an investment management and control platform. The company's operating quality has improved significantly.
In the shrinking color TV industry market and rising costs of upstream panels, Konka Group's operating revenue reached 31.23 billion yuan last year, an increase of 53.84% year-on-year.
In fact, the revenue of Konka Color TV last year declined slightly by 3.87% to approximately RMB 12 billion, accounting for 38% of the total revenue of Konka Group. However, the operating profit of Konka Color TV increased by 10.46% year-on-year to RMB 1.93 billion. , Gross profit margin increased 2 percentage points year-on-year to 16.11%.
Supporting Konka’s revenue growth from 20 billion yuan to over 30 billion yuan is the rise of emerging businesses. Among them, Konka’s supply chain management business revenue scaled from 2.6 billion yuan in 2016 to 13.65 billion yuan in 2017. Turnover nearly five times, has exceeded the color TV business, becoming the largest source of Konka's revenue.
What is a supply chain management business? In essence, Konka, as a large manufacturing company, “socializes” the capabilities of supply chains such as procurement, not only to serve itself, but also to serve other companies in the society. The business now involves memory chips. Mobile phones, plastic tablets, special steel and other products.
In addition, Konka has also transformed several production bases into 'Technology Industrial Park' and adopted the development model of 'Technology + Industry + Urbanization'. It has initially formed Konka Dongguan Smart Appliance Industry Park, Konka Quzhou Kechuang Center, and Yibin Konka Smart Terminal. Industrial Park and other layouts.
The core of the company's reform is to revitalize its own assets and capabilities, break the borders, and open up new space for growth. Do not own the concept of color TV companies and home appliance companies. In 2017, Konka took shares in Guangdong Chutianlong Smart Card Co., Ltd., Shenzhen. Yaode Technology Co., Ltd., Wuhan Tianyuan Environmental Protection Co., Ltd., etc., actively expand in the smart ecology, environmental protection industry.
The old factory of Konka is located in the center of Shenzhen City. If you hold on to this project, you will be able to live a stable life by renting it in the future. The company eventually sold 70% of the shares of the company's 'Kangqiao Jiacheng' company and gained a profit of 5.154 billion yuan. Yuan, using the words of a high-level person in Konka is the attitude of 'completely giving up' and observing it'.
In fact, Konka was one of the pioneers in China's color TV industry to overcome foreign brands. However, the attitude of 'conservation' and the response to the market's slowness under the state-owned holding mechanism caused Konka to lose its former glory.
A few years ago, the dispute over the controlling shareholder between Konka's major shareholders and small and medium shareholders was apparently a disagreement on the pattern of land development in the old factory area. In essence, the small and medium shareholders were not satisfied with the development speed of Konka.
Today, the reform of state-owned enterprises' mixed ownership system has brought new opportunities. The major shareholder of OCT OCT has proposed the goal of leap-forward development. It plans to increase the number of listed companies to 10 by five years and introduce 100 billion yuan through mixed ownership reforms. Non-public capital, more than 80% of mixed changes in secondary enterprises, and 100% mixed reform of tertiary enterprises.
In 2017, Konka initiated the corporate operation of the color TV business, which is to pave the way for mixed changes. Last year, Konka integrated the business segments of export and domestic sales of color TV sets and established Shenzhen Konka Electronic Technology Co., Ltd. It not only streamlined the organization, but also improved Efficiency, perfecting the incentive mechanism, and creating conditions for deeper strategic cooperation with the outside, does not rule out the possibility that the next step of the Konka color TV business will be split up separately.
Konka, 38, has taken the promotion of mixed ownership reform as the top priority. Kang Zhou, president of Konka, believes that while optimizing the mechanism and system, it will achieve the upgrading and expansion of Konka's business.
The market size of the color TV industry will tend to be saturated. The future will be a masterpiece of Huashan Mountain; supply chain management and technology industrial parks are not irreplaceable businesses, so Konka will implement a new round of 'mixed reforms'. To grow quickly, you need to work hard.