Since the advent of the refrigerator, preservation innovation has always been the key to the development of the industry. Whoever controls the dominance of technology will be able to lead the market. On March 29, Haier Refrigerator announced a group of yellow pepper refrigerated for 7 days and compared the experimental results. , By horizontal comparison, the yellow peppers in the ordinary refrigerators that were frozen for 7 days were 'shaded' and shrank, and the yellow peppers in the feasting series of Haier’s flagship products were still fresh and unchanged. Not only demonstrated to the global user the strength of the Haier refrigerator original technology in the world, but also proved from the fresh-keeping aspect that the world refrigerator industry has entered the 'Haier era'.
Users' demand for high quality preservation drives industry upgrading
According to the latest data from AVC, from January to December 2017, the total sales volume of China's refrigerator market was 33.76 million units, a year-on-year decrease of 0.6%, and sales reached 93.9 billion yuan, an increase of 3.9% year-on-year. Overall, The development of the refrigerator market is not optimistic, ushering in the industry's 'slow cow' era.
On the other hand, as consumption upgrades have become a consensus, the refrigerator market is upgrading from basic consumption to quality consumption, and the direct result is that the proportion of users willing to pay for fresh-keeping refrigerators has increased. According to the survey results, fresh-keeping functions are purchased by consumers. The degree of attention in refrigerators is as high as 41.7%, and 67.5% of consumers who are expected to buy refrigerators in the coming year express their intention to buy fresh-keeping refrigerators.
Under the dual drive of consumer demand and industrial fragmentation, the refrigerator industry has also ushered in a new opportunity for product structure and competition adjustment. Especially in recent years, innovative preservation technologies have rushed in the refrigerator industry, and a large number of dazzling refreshments have been made. Conceptual and structural innovation products fill the market. But what exactly is the effect of fresh preservation? As demonstrated in the experiment, although the common air-cooled refrigerators in the industry are working hard on fresh-keeping, a new technology for fresh-keeping in the cold room has been added, but due to technical constraints, There is still only one sensor in the refrigerating room, and the air supply mode is single. This also leads to repeated cooling of food ingredients, loss of water and nutrients, etc., which is the fundamental cause of the yellow pepper's 'discoloration'.
Haier's original subversive preservation technology to meet the quality of consumer spending
Based on the needs of customers for refrigeration and fresh preservation, based on the current downturn in the industry, Haier Refrigerator subvertively innovated the all-aspect refrigerator to solve the embarrassing situation that for many years the refrigerator products were not dry and the meat was easy to lose. In the refrigerator, the refrigerator Invented fine-controlled micro-channel technology, which increased the number of sensors to three, achieved eight air supply modes, and delivered air on demand to achieve precise refrigeration and preservation, ensuring that the yellow pepper was not repeatedly refrigerated, making it fresh as ever. In addition, with the All Space Freshness Program, the world's first dry and wet storage technology and intelligent constant temperature technology in Haier’s all-door fresh-keeping refrigerators not only created a 'fresh supermarket for home ingredients' but also filled users' lives. The technological blank of the industry for a hundred years.
Behind this innovative technology is Haier Refrigerator's user-centric and open innovation system. At present, Haier has established a user-centric '10+N' R&D model in the world, and a global platform based on the top 10 R&D centers in the world. , Integrate the world's leading technology research and development resources, and based on the user's pain points at any time in parallel with the global R & D strength, to provide innovative breakthroughs in product technology, personalized custom genes and a steady stream of fresh blood.
In fact, under the guidance of the “one-in-one” model, Haier has realized the power of disruptive innovation around user needs and has long been internalized as the cornerstone of its innovation. Haier Refrigerator is the first in the world to launch a full-space preservation solution that is aimed at consumption. In the era of upgrading, the rapid innovation of users' demand for freshness preservation will lead to a new era of global refrigerator industry competition while leading the change in home preservation methods.