The reporter learned from the recent China Ultra High-Definition Video Industry Development Conference that the penetration rate of the 4K TV market has rapidly risen to over 40% in the seven years from 2012 to 2018, and the penetration rate of large-size 4K TVs larger than 55 inches is as high as 90. Above 4 percent, 4K has become the mainstream resolution of large-size TVs. In 2017, the output of 4K TVs in China has reached 30.3 million units, accounting for 42% of the total 4K TVs in the world. In 2020, the number of global 4K homes will exceed 3.3. Billion households, China will become the world's largest 4K TV consumer market.
Home appliance industry observer Hong Shibin said that 4K TV will drive the sales of large-screen TVs, shake the scale of the trillion-dollar industry market, and trigger a battle for more than one trillion yuan in the 'living room economy', including television, chips, set-top boxes, network operators, and television. Content and other vendors in the entire 4K industry chain are expected to achieve rapid growth.
In the face of huge market opportunities, there are currently panel manufacturers, TV manufacturers, content providers, and network operators all laying out. According to preliminary statistics, there are 13 panel 8.5 generations that have been put into operation in China, and the total monthly production capacity exceeds 1.5 million. The 10.5 generation panel line has been built with more than 3 lines.
At the China Ultra High-Definition Video (4K) Industry Development Conference, Skyworth, a domestic TV maker, announced that it will invest RMB 7 billion in Guangzhou to build a 4K smart TV base that integrates R&D, manufacturing, sales and service into one, and to form an annual output of 4K color TV sets with 10 million. Taiwan's capabilities. TCL Group said that in China, sales of 4K TVs account for 65% of total sales. In the future, 4K content experience will be optimized, 4K products will be promoted, and smart terminals will be built.
However, Beijing Commercial Daily reporter also learned that the development of 4K does not have much problem on the terminal and on the Internet. However, the lack of content has always been regarded as a roadblock to the development of the industry. Taking the domestic color TV market as an example, 4K products already occupy half of the country. However, from the content point of view, the real 4K content is not even enough for Chengdu. Hao Yabin, vice president and secretary-general of the China Electronics Industry Association, also believes that although 4K has become the mainstream TV standard in the market, most of them can only be used as furnishings. , The distance from the real popularity of 4K is still far away, mainly because 4K content is too little.
Assistant to the Chairman of the Board of Directors of the Konka Group, Chang Dong, President of the Multimedia Industry Division, told the Beijing Business Daily that Konka will seize the 4K breakout node to achieve comprehensive innovation in hardware, content, product development, and user experience in multiple dimensions. To promote 4K prosperity and development In terms of strategy, Konka will enhance the quality of TVs through the layout of the semiconductor industry, develop upstream based on a large user base, enter the content industry, provide users with an exquisite content experience, conduct diversified operations, and cater to the era of AI TV to promote product upgrades. Enhance the user experience through the standard AI function of the TV, optimize and upgrade the basic product configuration, and promote the upgrade of the entire industry chain.
Tencent Chairman and Chief Executive Officer Ma Huateng also stated that the 4K technology is currently still worse than the 'last mile.' The future 4K industry is not a simple upgrade of software or hardware, but an iteration of the industry, from the 'single break through' The idea was changed to the idea of 'group operations'. The hardware, software and service providers could be screwed into one rope to provide one-stop products and services. Only in this way could the content bottleneck of 4K be broken.