Recently, the National Standardization Management Committee approved the release of the newly revised national standard for washing machine products, GB/T4288-2018 "Household and similar electric washing machines", which will be implemented on October 1, 2018. It is reported that this revision is GB. The 4th revision of /T4288 is mainly aimed at the rinsing performance, the low accuracy of wear test results, and the modification of the nominal wash capacity falsification.
The central idea of the revision is to use the 'washer washing drum (barrel)'s effective volume' as the basis of the test, so as to objectively evaluate the three core indicators of 'cleaning performance', 'rinsing performance' and 'wear performance' and further improve the resources. Consumption (energy consumption, water consumption) limit requirements, increased shutdown/standby power, annual power consumption, two measurement methods, more comprehensive evaluation of the power consumption of washing machine products. In addition, an increase of 'A+ level' as The technical requirements that embody the high-end product quality level, while the wool textile washing performance, the vibration performance and the main performance grading are the directions for the development and evaluation of high-end washing machine products.
For the release of the new national standard for washing machines, the industry generally believes that this move will further regulate the industry, because the new national standard has improved the relevant indicators and performance tests for washing machines, which will be a 'relentless blow' to unscrupulous manufacturers in Shanzhai. In addition, the new national standard will increase at the same time. The limit values of some performance indicators were introduced, and the 'A+' product grade was introduced. This will enable high-performance, good-quality products to be distinguished from ordinary products and gain more market attention.
Take the lead in the world New country mark promotes industry progress
For the revised contents of the new national standard of the washing machine, Lu Jianguo, deputy chief engineer of the China Household Electrical Appliances Research Institute, told the “China Electronics News” reporter: “This revision of GB/T4288 is based on the principle of improving the repeatability and operability of test methods. The purpose is to crack down on fake and shoddy products and false propaganda. The contents of this new revision are as follows: 1. Replace the rated washing capacity with the rated washing tank volume, so that consumers can directly experience the size of the washing machine, which will effectively solve the problem of capacity falsification; Modify the rinsing performance and wear performance test method, which greatly improves the accuracy of the test results, effectively reflects the overall quality level of the washing machine, and makes the washing machine develop from 'clean' to 'wash healthy and care' and the quality of the washing machine will be improved. Further increase; 3. The introduction of 'A+ grade' makes the technical requirements of washing performance, rinsing performance, wear performance, water consumption, noise, life expectancy reach international leading level, lead product quality upgrade, and continue to maintain the leading position. '
He stressed: 'Not long ago, some experts from the China Institute of Electrical Appliances went to the St. Gallen, Switzerland, to participate in the drafting working group meeting of IEC60456 "Household washing machine performance test method". The IEC60456 "Household washing machine performance test method" discussed at this meeting focused on the drum Washing machine, the newly revised GB/T4288 test method is similar, but IEC60456 no technical requirements, and no life, wear rate test method, its rinse rate test method actually uses our GB/T4288 method, so GB/ T4288 is ahead of international standards in technical requirements.
The endless number of quality products The washing machine industry has matured
At the beginning of the month, many manufacturers showed their latest washing machine products at AWE, including Casa Di Gemini washing machine, Beverly 'big' washing machine, LGTwinWash washing machine, Hisense 'Master' washing machine, Haier. 'Fast' direct-drive washing machines, TCL 'no pollution-free' washing machines, etc. The release of the new national standard of washing machines will further prosper the industry and encourage manufacturers to develop more products for different market segments and different scenarios. In this regard, the Yikang Era Wei Jun, general manager of the Baidu Division of the market research company, stated: 'The revision of the new national standard of the washing machine revised the method of consideration, such as correcting the number of kilograms to liters. The method is more scientific and eliminates the vacuity of capacity. In addition, new additions have been made. The testing method has made the product testing more comprehensive and life-oriented. In addition, regarding the adjustment of energy efficiency standards, the standards of our country have been obviously upgraded to catch up to even higher than the international standards, indicating the future development of the washing machine industry in China. Development path. '
He emphasized: 'The washing machine industry has entered a mature stage, such as the kilogram segment, product types, etc. The upgrade path in the general direction has basically come to an end, because white electricity is a relatively stable technology industry, and the future development of washing machines will be 'and Different, a hundred flowers bloom, 'This is the common law of most consumer products after entering the mature business mode, such as the introduction of the complex drum washing machine on the market, mother-infant washing machines, etc. are for the excavation of the market segment, the innovation of the later washing machine products will To subdivide with a specific crowd, application scenarios. '
In response, Xi Lei, general manager of the TCL White Goods Division's R&D center, also expressed similar views to reporters. He said: 'The new national standard will effectively curb the phenomenon of unscrupulous manufacturers' vacuity, and the new national standard will make it easier for users to identify and purchase. The domestic washing machine industry is ushering in great development opportunities. Some high-end washing machines introduced in China do not fall out of favor compared to foreign advanced washing machines. In terms of healthy washing, non-pollution, sterilization, intelligent control, etc., domestic washing machines have been implemented in foreign countries. The brand washing machine surpasses. 'He stressed:' Most European washing machines still use the internal stream current motor, but 80% of domestic washing machine products are now equipped with variable frequency motor, the future of high-end washing machine field is bound to be the major brands of battleground , But manufacturers can not blindly add impractical features to mislead consumers. I think that the ultimate user experience is the attributes that high-end products should have.
Entering 'slow cow' growth needs to focus on market segments
The 2017 home network purchase analysis report pointed out that the washing machine online market continued to grow steadily and rapidly in 2017, with retail sales and retail sales up 32% and 47% year-on-year, reaching 15.49 million units and 25.7 billion yuan respectively. The washing machine market will remain in 2018 In this regard, Wei Jun, general manager of the Baidu Division of China Yikang Times Market Research Co., Ltd. told the China Electronics News reporter: 'Washing machines will enter a 'slow cow' type of growth in the later period. Washing machines are the most dependent on the household appliances. The newer generation of products will determine that the size of the washing machine market won't fluctuate drastically, but will develop steadily. Now the size of the washing machine market has not yet reached the peak. With the release of the new generation of home appliances to the countryside, the scale of washing machines needs to be further improved. The growth rate will be larger than in previous years. The late washing machine products will enter the micro-innovation era. Major manufacturers will seize market segments.
Regarding the development trend of washing machine products in the future, Lu Jianguo said: 'At present, there is a clear trend in the quality upgrade of washing machines. In the future, personalized products will also become increasingly prominent, such as TCL antifouling washing machines, Haier self-cleaning washing machines, Little Swan wall-mounted washing machines, etc. Both highlight the trend of personalized development in the future. In the future, 'district wash' and 'healthy wash' will be the two main lines. Infant and child washing machines based on healthy and comfortable washing, elderly washing machines and shared washing machines will be new development areas. In addition, in terms of capacity, washing machine products will be differentiated and developed in two levels, namely 'larger' and 'smaller'. These are the new growth points for the washing machine market.