On April 2nd, JD.com Home Appliances united with China Standard Technology Group, China National Institute of Standardization, Zhongyi Energy Efficiency Technology Co., Ltd. and other authoritative organizations, as well as the owner, Midea and other well-known home appliance brands, to jointly publish suitable old appliance standards.
Jingjun Mall’s home appliance division’s president Liu Jun announced at the scene that Jingdong’s home appliances will be split into suitable old products to create new categories of home appliances, provide high-quality products and comprehensive refinement for the elderly consumers, customize product services, and create home appliances for them. Consumer's 'Amulet' and 'Scenery'.
Old Electrical Appliance Standards: Information Receiving, Human-Computer Interaction Accessible
With the concept of 'smart home' gradually gaining popularity, TVs, air conditioners, refrigerators, microwave ovens, rice cookers and other kinds of home appliances have more and more functions, but they are designed specifically for the elderly, and the operation procedures are simple. The functionally oriented home appliances are hard to find. Trace. Therefore, in the elderly world, watching 'high-tech' electrical products have more than ten touch keys, but the function does not know how to use it.
Although there are not a few relevant old-fashioned products launched in the market, most of them are simple words that increase the size of the word, the voice is louder, and the function is reduced to meet the old people's habits. This simple and crude thinking has also caused the elderly. The household appliance consumer market is a mixed bag, and the confusion in the standardization is urgently needed.
The so-called electronic products developed for the elderly in the market mostly stay on the increase in the number of keystrokes, and the intelligent function reduces such a natural fur stage. Actually, the old age group is already not the image of old people. Many elderly people have a variety of fresh images. Things also maintain enthusiasm and curiosity. ' Liu Jun said that how to meet the real needs of the elderly group is a topic worth studying. For example, television manufacturers need to study the perception of the elderly's color preferences, ice wash manufacturers need To study the physiological changes of the elderly and the different effects brought about by the decline of function, we can really launch home appliances that are suitable for the elderly.
Li Aixian, deputy director of the China National Institute of Standardization, stated that the old-fashioned electrical projects opened by JD.com and China National Institute of Standardization and other institutions are comprehensive standardization projects for old products that will be evaluated, tested and certified to consumers. Older consumers provide high-quality products and comprehensive and customized services. Through the formation of unique home appliance product standards in the market segments, innovative technology development leads the development of related industries.
According to Luo Hong, deputy chief engineer of the China National Institute of Standardization, the formulation of the old electrical appliance standards mainly revolves around the following dimensions: Information accessibility is not accessible, so that elderly users can see, hear, hear clearly, feel The human-computer interaction is barrier-free, the operation interface should be easy to understand, fault tolerance is good, the operation should be effortless and comfortable.
In addition, Liu Jun said that the establishment of the standard for old electrical appliances is not a simple product improvement, but a real study from the aspect of human ergonomics to understand the vision and physical strength of elderly users, and in depth the function and design of the product. optimization.
It is understood that this standard will address different home appliance categories such as TVs, refrigerators, washing machines, smoke stoves, and air conditioners, and proposes corresponding design requirements. Only products that meet the guidelines can be certified on the Jingdong platform as 'appropriate appliances'. It allows consumers to clearly know at a glance which home appliances are more suitable for the elderly, so that they can purchase safe, reliable and high-quality home appliance products that meet the individual needs of the elderly without worry, while successfully avoiding Open consumption traps for the elderly.
Create suitable 'home for' appliances and services
'We are accelerating the on-line launch of official products. In the future our pages will have clear signs and eye-catching entrances to suitable old appliances. ' Liu Jun said that the promotion progress of JD.com home appliances will reverse the promotion of home appliance manufacturers to speed up the landing of old appliances. , About three months to six months later you can buy old appliances in all major channels in Jingdong.
China National Grid understands that although the users of old-fashioned appliances are mostly elderly people, the buyers are often relatively younger children. For the separation of users and buyers, how is JD.com's home appliance laid out?
According to Liu Jun, promotion of old appliances is not limited to JD.com's online pages. It includes more than 8,000 offline stores, upcoming super experience stores, and brand-experiment stores created by JD.com and manufacturers. , Can create a comprehensive coverage of products and services experience for young children, older groups.
On the product side, all the vendors represented by the boss electronics and Midea have already done their homework in terms of technology reserves, product development, and so on.
According to Wang Kai, the head of the e-commerce department of Midea Refrigeration Division, Midea's achievements in research and development of old refrigerator products mainly focus on three aspects: operability, such as almost all preservation operations can be realized in an intelligent, automated form. Multi-functionality, multi-functional shelves have been added to facilitate the flexible storage of medicines and milk powders in the home. Sealing property, multiple independent sealed spaces are designed to prevent the odor of ingredients and the growth of bacteria.
Wang Kai added that in view of the comprehensive characteristics of the elderly population, storing large quantities of drugs is an important consideration in designing suitable old refrigerators. While designing more capacity and independent space and ensuring closeness, Midea gradually integrates intelligence. Application for medication reminders, expired reminders, help the elderly manage daily medication habits.
The owner's electrical appliances centered on healthy, convenient, and interesting ideas, set up a professional cooking experience center, and conducted in-depth research on the sterilization technology of ingredients. In terms of convenience, the application of intelligent wave control technology to the range hood made the user experience easy. Interesting. At the same time, the owner of electrical appliances in the product is easy to clean, a key to control, noise reduction technology and other aspects of a large number of technical reserves.
According to Yu Mingyue, the deputy general manager of the owner's electrical technology center, the old appliances introduced by the owner's appliance have functions such as regular, automatic shutdown, which can solve problems such as the elderly forgetting to turn off the fire, and thus provide a convenient and safe experience.
'In the face of the upcoming era of unbounded retail, JD.com hopes to implement the standard of old appliances, not only to create a warmer feeling than 'you understand you' for older consumers.' Liu Jun said, 'Jingdong will let Every product that has an old-fashioned appliance certification mark has become the 'specialized' appliance for the elderly, and it is necessary to promote the healthy development of the emerging market, the old market, through the sincere cooperation with the China National Institute of Standardization and suppliers. In the era of unbounded retailers, we will become an all-round enabler in the home appliance industry and build a new market with huge potential for the consumption of old-aged home appliances.