During the peak season of home improvement, consumers' demand for home improvement in housing ushered in an explosive growth. At the end of last month, Suning Tesco launched the 418 conference, which was the first to stir up the electricity trades and rivers. It is likely that there will soon be big moves.
The reporter was informed that the executive team of Suning Shanghai recently had frequent meetings with the home furnishing industry veterans. It involved almost all brands of home improvement building materials. Then, Suning frequently contacts with home improvement building materials companies. What is this to do?
According to relevant person in charge of Shanghai Suning, Suning recently did have a big move in the home-improvement building materials industry and will also publish relevant measures, but for specific details, it has not disclosed too much.
Relevant person in charge of Shanghai Suning said that the reason why there will be major movements in the home improvement building materials industry, one of the important reasons is to see the current pain points in the home improvement industry. The current industry standards are not particularly clear, there is no complete standard, the cost of the company's customers High, and consumers spend time and labor in the process of home-improvement, and the purchased products are also subject to higher prices due to more agency channels.
'The home improvement industry is relatively decentralized. Home improvement is not like home appliances. It is not a complete standardized product. It needs some soft packaging design. It needs to perfectly integrate the entire user's place of residence. In this process, there is no special channel on the channel. Large, including the online and offline have not formed an independent leader in the absolute channel. 'The relevant person in charge of Suning said, 'So our original intention to set up such a coalition is to save worry, to shorten the intermediate link, the second set of industry standards, The three services currently establish a complete link from the front-end to the sale to after-sales, to achieve continuous high-speed development of the entire home improvement industry.
According to reports, Suning had announced at the headquarters at the end of last month that it was necessary to jointly create a marketing matrix through online and offline joint ventures in order to jointly build a marketing matrix, build a smart retail space for home improvement, and unite billions and tens of millions of brands to create a cooperative relationship. Ten billion club to win.
Suning has been deeply cultivating in the home appliance industry for 28 years. Household appliances and home improvement products are highly relevant in terms of categories. Suning will join home improvement brand alliances to package home improvement appliances and provide a full set of home appliances for different home improvement types. The advantages of logistics can be achieved in the home improvement industry's 'one-box fit-in-one' or even a follow-up 'one-box fit-in-one'; Suning Finance not only provides suppliers with better-than-market financing conditions, but also provides low interest rates for consumers with home improvement needs. In addition, Suning guests will solve the after-sales problem for more brands, providing the greatest convenience for home improvement.
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