In 2016, OPPO achieved a growth of up to 133%, ranking first in the global market for the first time with 99.4 million sales. Even if the OPPO wants to keep a low profile, it still becomes the focus of public opinion. For the first time, the OPPO discussion on the road to success Reached a peak.
Nowadays, the multi-round industrial dividends in the domestic smart phone industry, such as smart machine replacement, communication standard upgrade, etc., have gradually faded out. They also suffer from many factors such as the saturation of stock, rising costs, and slowing down of innovation. In such a severe environment, OPPO R15 The sales still set a new record, taking the top sales and sales of Jingdong, Tmall, and Suning’s three e-commerce platforms. Even people who have long been accustomed to the OPPO’s “explosive models” history will inevitably not Shocked, the same topic has once again been hotly debated - what is OPPO's success?
OPPO's 'Three Blades': Values, Products and Services
In fact, OPPO once said a word in the 2016 OPPO R9s release. Wu Qiang believes that the correct values, amazing products and user-friendly services are the OPPO's greatest competitiveness.
When we look back at OPPO Technology, the launch event of Entertainment and Fashion Trinity and OPPO's widespread service center, we will find that what is hidden under marketing and channels is the OPPO's insistence on 'users (youth)'s guidance. ' Core values and dedicated services.
Especially the amazing products, which are both the result of OPPO's core values orientation and the attachment of OPPO's services to customer satisfaction. It can be said that OPPO's “tricks” are the most fundamental. In fact, successful marketing can win the attention, Successful channels can bring products to users, but the ultimate choice for users is still from the satisfaction of the product's use value. Moreover, as a consumer product, if it is not the mobile phone product itself that has received the user's approval, even if it may get users For the first time, it is also difficult to achieve sustainable growth.
Adhere to boutique strategies each one is crafted
Wu Qiang, vice president of OPPO, publicly stated that the OPPO began to adhere to the 'boutique strategy' in 2015, focusing on the R series, allowing more resources to focus on the product itself. Investing in this product, careful polishing, and repeated scrutiny , Carefully crafted, to ensure that this product is a boutique.
It is also true that although the Ultra-wide-field full-screen OPPO R15 was only released this year, OPPO began exploration of the top-hole full-screen solution many years ago, and applied for and licensed in 2017. In addition, OPPO R15 Hyun The color matching is also jointly produced by the OPPO International Color Master Karim. In the photographing, the OPPO also managed to open up the upstream supply chain and realized the debut of the Sony IMIX519 image sensor. From the appearance to the camera, in the core needs of these young users , OPPO has truly spared no effort.
At the same time, the quality of the OPPO phone has quickly been verified by the market. After the first sales of OPPO R15, the positive rate of JD.com was as high as 97%, and the score of Tmall was as high as 4.9, close to the perfect score. At the same time, the quality of the OPPO mobile phone also reached the market. Feedback. According to official sources, OPPO R15's first sales volume and sales have exceeded OPPO R11, creating a new OPPO record and becoming an established explosion.
Simple market logic gives OPPO the most lasting motivation
Chen Mingyong, the founder of OPPO, once said: 'OPPO will not pay attention to the sales of mobile phones, market share and industry rankings. We believe that sticking to user value orientation, immersing ourselves in doing a good job of products, and making profit and performance a matter of course, it's a matter of course. It was also a consensus reached by my internal partners and the internal partners at the beginning of their involvement in the mobile phone industry. 'In fact, this can be said to be the 'official version' of the industry's market logic for OPPO's “Best Achievement Explosion”.
In addition, the authoritative organization Trustdata's "2017 China Mobile Internet Development Analysis Report for the First Half of 2017" pointed out that since May and June, OPPO mobile phone inventory has been leading the Android mobile phone market. More than 50% of subscribers will still choose OPPO when they change machines. The loyalty of OPPO users can be seen clearly. Taking a firm hold on the fundamentals of products, with the achievements of explosive products, and driving the output of new products, the OPPO has actually built a closed loop of sustainable development. It is precisely because of this, despite the intelligence The mobile phone industry has been overwhelming, but OPPO has always been able to stand firm in the front line of the industry and continues to surprise and surprise us.
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