In response, Si Lijie stated that this was mainly due to the shortage of goods and the price increase of passive components. Some customers demanded that the design be dragged down and shipments, coupled with the shortage of production capacity of the foundries, slowed down the growth. The accumulated revenue for January and February of this year was It was NT$1.391 billion (US$47.732 million), an increase of 17.14% year-on-year. However, the first quarter was still a traditional off-season. It is expected that the first quarter of the year will be followed by a jump and the operation will gradually grow upward.
Looking forward to the whole year, Silicon Lijie is optimistic that the relevant applications of the Internet of Things will continue to increase, driving the demand for the overall consumer products. In addition, the current price of Nand Flash is slightly loosened, which should drive the growth of SSDs, plus the application of data centers. Demand can also bring camp sports energy.
Hangzhou Silicon is an analog IC design company, focusing on power management products. The terminal employs more than 2000 items. In 2017, the product application area accounted for the proportion of revenue, consumer electronics products 43% (STB, LED TV, POS system, Mobile payment, white goods, wearable products), 40% for industrial products (smart meter, SSD, medium and high power LED lighting, IP CAM), information product 13% (PC/NB), network communication product 4% (mobile, router) ).
In terms of consumer electronics products, including LED TVs, set-top boxes, and mobile power supplies, the revenue share of last year increased by 1% over the previous year. Si Lijie stated that the product application area is gradually expanding, and the market demand is increasing. With the promotion of the Internet of Things, As well as the rise of awareness of energy saving and environmental protection, white goods have more functions such as power metering and power control. Therefore, the company also adopts a small number of methods to cut into the product. In addition, the company also likes TV, AC/DC charger market, and TV Korean and Chinese customers are the mainstays, maintaining steady growth. In the AC/DC charger market, due to the launch of new customers and new models, the estimated market share should be expanded quarter by quarter. Look, Si Lijie believes that the time for consumer products to change from generation to generation is fast, growth is also more obvious than other products, and this year is expected to be the same.
In the industrial product segment, it includes SSDs, smart meters, etc. Silicon Lijie cooperated with Samsung since 2012 and is the Samsung SSD main power management IC supplier, while SSDs account for more than 10% of the company's revenue. Due to the shortage of Flash, the shipment side is weak. In response, Silicon Lijie said that the out-of-stock situation this year should be able to slow down, so it will drive the contribution rate of industrial applications to the revenue, plus the extension of the original SSD technology to the data center and other applications. There is also an opportunity for growth in the medium and long term.
In terms of smart electricity meters, Silicon Lijie has successively acquired M&S smart electricity meters and NXP LED lighting divisions, focusing on the marked market. Last year, the volume of overseas marked beneficiaries was significant, mostly concentrated in North America, Europe, and Southeast Asian countries. Revenue has contributed a lot. As far as external concerns are concerned, whether or not they can enter the Chinese mainland market, Si Lijie stated that at present, the new regulations for electricity meters in Mainland China have not yet been finalized, and they will gradually become clear as soon as the end of the year. Now it is still conservative. Overall , The application of industrial products has a long life cycle and it belongs to a stable and growing market.
As for the application of information products, Silicon's products are mainly used in NB, and a few are used in PCs. The main customer is Compal. Silicon Lijie said that as this market has gradually become weaker due to other application areas in recent years, this kind of maturity is more mature. The product line, seasonally concentrated in the second half of the year, can only find new opportunities through the introduction of new products or new features. For example, the more manufacturers use USB PD, there is a new demand for POWER products, but this year is still stable.
For the application of network communication products, such as mobile phones, routers, and Netcom equipment, etc. are all in the application range. Si Lijie said that driven by the future 5G market, the demand for network communication equipment should increase, but in the short term, 5G The volume has not risen, and the mobile phone market has been weak. The import progress has not been as expected, and the demand has gradually declined. This year, the operation has been a bit difficult.
In terms of long-term application, the outside world is concerned about the progress of vehicles. It is mainly used in the electronic products in the vicinity of automobiles. As automotive electronics needs hundreds of chips, Chen Li, Chairman of Silicon Lijie, believes that automotive electronics is a long-term development market. The Asian market has great potential and may even surpass the mature market. He stated that Silicon Lijie has begun to lay out the automotive market in 2016. It will start with applications such as infotainment, LED lighting, ADAS systems, etc. Currently, the aftermarket has been shipped one after another. The time required for the pre-installation market is relatively long, and it is expected that the benefits will begin to appear in 2021.
In addition, Silicon Li Jie also optimistic about intelligent robots, smart medical, AR / VR wear products and other applications gradually fermentation.