In April 3, microelectronics reported that the industry has gradually filed applications for patents on folding screens, including Apple, Huawei, and Samsung. The reason why folding screens are widely concerned is that, at present, innovation in the mobile phone industry is facing bottlenecks and consumption. For the lack of maneuverability, the market is increasingly looking forward to innovative products. On the other hand, the current competition in the mobile phone industry is becoming increasingly fierce, hardware competition has reached the ceiling, homogenous competition is difficult to see the emergence of revolutionary innovative product applications. , Folding screen is generally regarded as following the face recognition, AI, the next to promote the wave of consumer replacement and enhance the market competitiveness of mobile phone manufacturers function point, becoming a trend.
Lead folding screen ZTE 'crabs'
The ultimate form of the folding screen should be a screen that can be bent, that is, through a flexible screen. However, from the current technological development of LCD panels, companies including BOE, WeChat, Huaxing, Tianma and Hehui have all been active. The production line of flexible screen layout, but it is still a matter of time before it is mass-produced and applied to mobile phones.
But this did not hinder the mobile phone manufacturers to explore the fold screen. In fact, ZTE launched the world's first folding screen mobile phone ZTE Axon M last year, also brought the folding screen mobile phone from concept to reality. From the global market The reflection shows that such an extremely innovative product provides strong market competitiveness and makes ZTE occupy the first-mover advantage in folding screen technology.
Since the industry’s previous view on folding screens is that a single flexible screen is still difficult to achieve at present, the development space for folding screens is not large. For multi-application concurrent use scenarios, mobile phone manufacturers generally adopt the design of split screens. However, from the perspective of experience, it is still subject to the size of the screen. In terms of mobile office, entertainment and other experiences, the effectiveness of split-screen design is not significant.
ZTE folding mobile phones have changed this situation. Two screens have opened up more room for imagination. It can be seen that various functions including file processing, dual-screen video playback, and mirror shooting have brought brand-new features to mobile phone users. Experience of use.
Many people questioned the current fold of the folding screen, indicating that it affects the visual experience, but after the actual experience, the author felt that this is not unacceptable, because in many cases, you may not use the whole screen, but more in the application. Block screens are multi-tasking, such as watching videos once and talking to WeChat etc. Moreover, ZTE also stated that the hinges currently used in the middle seam position are already the narrowest in the industry. With the increase in R&D efforts and product iterations, On the issue, it will also be able to achieve significant improvements.
In addition, this is the first generation of folding screen mobile phones. It is the closest mobile phone to the folding screen concept. When other manufacturers' products still remain in the concept and laboratory stages, ZTE has already launched related products to the market. Recognized, this is already a success.
More importantly, the ZTE Axon M folding screen product gave ZTE more experience and technology in exploring the field of folding screens. Since both screens are used, the system design involves many architectural aspects. Adjustment and support, in the application of multi-application, to re-adjust and optimize for these applications. Such experience accumulation will undoubtedly accumulate experience for the follow-up products, and the future technology of flexible screens applied to mobile phones, and will also help them In the future, the development of folding screen technology leads the competition.
ZTE's folding screen mobile phone should be said to have led the entire industry. It seems to be a way to ask for a stone, more of a courage to dare to eat crabs, and a confidence in its ability to innovate. More Chinese mobile phone manufacturers can do this technology dare to be the world first, is undoubtedly the Chinese mobile phone company, the gospel made in China.
Force the Chinese market to return to mainstream brands for three years
This year marks the 20th anniversary of the establishment of ZTE Mobile. As the earliest independent mobile phone brand in China, ZTE Mobile has now entered more than 160 countries and regions in the world. In fact, from the initial 'China Cool Joint' to today's Xiaoyou International Market, ZTE Has always been a senior player in the mobile phone market. After several changes in communications technology and the reshuffle of the industry, ZTE has not been absent and still maintains a high industry status. This cannot be separated from ZTE's continuous attention to innovative technologies.
At present, ZTE has more than 69,000 global patent applications and has authorized more than 30,000 patents. From 2010 to 2017, ZTE has ranked among the top three PCT international patent applications in the world for eight consecutive years (2011, 2012, 2016 ranked first ) is the only company in China that has won this honor for eight consecutive years. At the same time, more than 90% are invention patents with a high degree of power stability and technical quality. It is worth mentioning that in the field of 5G communications, ZTE accumulated patent applications More than 1700 pieces.
The huge investment in innovation and the deepening of the international market have enabled ZTE to have a combination of technological capabilities and an international perspective. With the advantages of global R&D resources, it has gained deeper insights into global consumer demand and cutting-edge technologies. The grasp.
This is why ZTE Axon M was first recognized on the high-end market side represented by top global operators including AT&T of USA, NTT Docomo of Japan, and Vodafone of Europe.
At present, ZTE Axon M is the only Chinese-made smart phone to work with the top global operators and simultaneously landed in the United States, Japan, China, and Europe. The U.S. online recommendation index has reached 85% since its listing. The NTT Docomo attracts the most attention from Japan. In the sale of the type, Jingdong Mall praise up to 99%, high with 100%.
In recent years, ZTE’s mobile phones have focused on the international market, and the Chinese market has gradually slowed down. Currently, among the top eight global manufacturers, ZTE is the only mobile phone company that has not made any effort in China’s 2C market. The Chinese market only accounts for ZTE’s global mobile phones. 10% of sales.
However, it does not mean that ZTE has abandoned the Chinese market. Recently, ZTE announced the establishment of a terminal company, ZTE Terminal China, to strengthen the expansion of the mobile phone business in China's open market, and announced that ZTE will exert its power in the Chinese market.
ZTE hopes to gain experience and technology accumulation from the development of the global market, and feed back the domestic market. ZXT Axon M's innovative folding screen product can be considered as a masterpiece of ZTE's return to the Chinese market. Later, the performance of the market also proved ZTE's strategy. Correct and successful of ZTE Axon M.
After years of hard work in the international market, ZTE began to enjoy the benefits of internationalization. More importantly, with regard to R&D investment and constant pursuit of technology, Chinese mobile phone companies have begun to lead the wave of technological innovation in the global mobile phone industry. It is proposed that we will return to China's mainstream mobile phone brands within three years. Therefore, we have also paid more attention to ZTE while maintaining our concern.