Powerful, my Zhejiang school! Zhejiang school appliances new product new strategy to win 2018!

On March 31, 2018, the 'Zhejiang School' won the 2018 Zhejiang National Dealer Conference and the 2018 Strategy Release was held in the Luzhou Hotel. The scenery in Zhejiang was unique, and the Zhejiang school that continued the spirit of Zhejiang Merchants was the Zhejiang faction. The representatives of the integrated cooker industry show the extraordinary charisma of a not-so-distinguished industry. The ZTE brand spokesperson is a film and television star Sha Yi Hu Ke, a very close friend.

At the conference site, Zhepai ​​Electrical Appliances is a wholly-owned subsidiary of Zhejiang Wanshixing Electric Co., Ltd.. Its brand name is Zhejiang: Qiantang Water System, which is invigorating and soothing with tenderness and tenderness. School: School of Water Resources, Style. Founded in 2006, it is a research and development company. , Manufacturing, sales of integrated large-scale professional kitchen electric company. The main products are integrated kitchen, range hoods, gas stoves, disinfection cabinets, ovens, steam ovens, stainless steel sinks, water heaters and so on.

On the day of the meeting, the Zhejiang School created a visual style of 'China Blue•Zhe School Blue'. Nearly a thousand dealers from across the country were dressed in uniforms, and Dai Li attended the ceremony.

Signature Wall Flowing

Foreign models help out on the spot

At the conference site, the identity of "Zhe is a legend, self-contained faction" is impressive.

At this meeting, Zhepai ​​invited hundreds of mainstream media to conduct live coverage

In a fragile and gentle ink dance, the ancient style of the ancient charm of the Zhejiang school opened the 2018 national distributors' conference. The chairman Mr. Wang Jun took the stage to give a welcome speech. It reviewed the development history and honors of the Zhepai ​​brand since its inception. Will continue to send ZTE to build China's ambitions for high-profile chefs in the kitchen.

Secretary-General of the Kitchenware Association Zhang Xiaozhong took the stage to explain his understanding of the development of the kitchen appliance industry and described the history of the development of kitchen appliances in the kitchen of Zhangzhou, Zhejiang. The characteristics of the Zhepai ​​brand and the advantages of innovative R&D technology won the Secretary-General Zhang’s signature on the Zhepai ​​brand. highly recognition.

The director of the Zheshang Museum and Executive Chairman of the Zheshang Research Association, Professor Yang Yiqing, deeply interpreted the spirit of the Zhejiang School and the Zhejiang Merchants. The spirit of the Zhejiang Merchants under the new era was injected with more elements that suit the current situation, and they condensed the reality of the Zhejiang businessmen and their courage. Wisdom, the true nature of trustworthiness, this is the source of strength for the Zhejiang school to establish itself in the country.

Ms. Cai Danhong, the consultant of brand marketing system management and the vice president of Zheshang Research Association, delivered the keynote speech “Brand Marketing in the Internet Age” to explain the power of the brand. Professor Cai used the life experience as an entry point to introduce the viewpoint of brand systematization. From the three elements of product, image, and psychology to interpret the brand's shaping.

The wonderful speeches of leaders and experts won applause from the scene

In the agenda of the afternoon meeting, Yan Hongtao, the general manager of Zippa Electric Co., Ltd., presented a legendary brand to everyone in the review of 2017. The ZTE School’s '100 County Qianwan Town' set of kitchen electric strategy campaigns were promoted at major sites. Zhepai ​​also spared no efforts in brand promotion. Hu Ke and Sha Yi couple spoke forcefully. CCTV advertising, local TV, network promotion and outdoor advertising fully displayed Zhepai ​​brand. In 2017, Zhepa sent more than 500 standard stores and more than 400 image stores, 800 Many township shops.

Yan Hongtao also stated that in 2018, the Zhe school would integrate the color elements of 'China Blue' and use blue as the brand color to deepen everyone's visual impression on the brand. In addition to continuing to implement the 20-hundred-thousand-hundred-thousand-county town-level plan, 100 million yuan will be used by the media. CCTV, TV, high-speed rail, airport, network, new media, etc., increased investment by RMB100 million to set up a product code to present red envelopes to help the Zhejiang school become a famous brand.

The scene of the meeting came to many dealers and media representatives

The Zhe School also follows the trend. Please come to a live broadcast of the Red Network, and report on the conference from the perspective of the new media publicity.

In the era of full-scale propaganda, the Zhejiang school sent a signing ceremony with CCTV, HSR, TV, Internet, and local media to enter into a signing ceremony. The Zhepai ​​brand leverages the platform influence of advertising to penetrate into the consumer's life and provide effective marketing for the distributors. Brand support.

In the 2018 annual awards ceremony, the Zhejiang School awarded kitchen appliances sales star awards, sales leap awards, best image shop awards, best service awards, general manager special awards, honors in the awarding session and not only as a dealer Our rewards and gratitude are also an incentive and encouragement for all Zhejiang dealers.

General Manager's Special Award

The new show site dealers showed a strong interest. The new product was announced in 2018, including the introduction of multi-function intelligent embedded dishwasher, nano anti-bacterial non-oil sink, 6.0 integrated oven, smart WiFi hood, The firepower energy-saving stove, the all-round steamer, the water purifier, the zero-cold water heater, and the full range of kitchen products have been fully upgraded to provide consumers with better kitchen and bathroom life, demonstrating the technical strength of Zhepai.

During the gala dinner party, at the dinner, all the guests tasted delicious food. This is a taste of the Zhe school's home. Space walks, ballroom dancing, magic shows, children's Latin dance and other superb performances, sweepstakes and interactive activities have come to an end. The deep feelings between the distributors and the Zhe faction, the wonderful day is also concentrated in the joy of the party.