Sunny in March, the veteran kitchen appliance company Dele kitchen and kitchen ushered in the spring of development. At the 5th National Marketing Summit and Product Launching Conference held in March 20th at the Radisson Hotel Xinchang Greentown, Germany Le kitchen and kitchen set the theme of the conference as 'New German Le Creates the Future', and she wants to start a new journey with brand new momentum.
In 2018, the theme of the 5th National Marketing Summit and Product Launch of Döhle Kitchen & Bath was 'New German music pioneers the future'
Founded in 1984, Dele Kitchen & Bath has now gone through 34 years. Since 1988, it has developed the first 'Turn-well' brand range hood in the Chuzhou region, becoming the founder of China's Kitchenware Capital. Today it has multiple articles. Range hoods, gas stoves, sterilizers, integrated stoves and other automatic product assembly lines. For many years, Dele has been focusing on the research and development and manufacturing of kitchen electrical products. It has successively provided foundry services for a number of domestic famous brands, especially fumes. The reputation for innovation in machine products.
'There is no brand without product quality, no enterprise development without innovation'
Whether it is engaged in OEM processing business, or in recent years to build their own brands, De Le always adhere to the "quality of integrity to customers, with innovation ahead of the market," the brand concept, to provide consumers with high-quality kitchen appliances.
According to Wang Lexing, chairman and founder of Dele, excellent product quality is the cornerstone of the development of the Dele brand. 'With product quality as a guarantee, dealers can confidently promote our products, consumers will also Rely on our brand Dele. 'Kingdom continued to say, 'A lot of old dealers have cooperated with Dele One for many years. What they see is the quality and quality of Dele Products.'
Dele Chairman and Founder Wang Guoxing
In his speech at the summit, Wang Guoxing stated that since its establishment, Döhler has always forgotten its original intentions and adhered to product quality. At the same time, it also attached great importance to product research and development and innovation. It is understood that Dre's annual investment in product development accounts for sales. 5%, currently owns more than 40 national patents and proprietary technologies. In addition, in order to achieve product innovation and differentiation, Döhler also took the lead in the industry to pass the ISO9001 international quality management system certification, while using technology, fashion, , Health, energy saving is a design concept, and a large number of CAD/CAM/computer aided design/manufacturing technologies are used in product development.
The huge investment in research and development and continuous technological innovation have brought great returns to Delo - The Dele brand has won the title of 'National Consumer Satisfaction Brand' and has also been named as 'High-tech Enterprise in Shaoxing City' and ' Zhejiang Science and Technology Enterprises'.
Mr. Zheng Zhian, General Manager of Dele Sales Company
Of course, the most important point is that Döhler's products are loved and sought after by consumers. For example, Dre's self-developed 'safe air' range hoods use precise temperature detection technology to monitor the oil during cooking. Temperature, automatically adjust the wind speed of the hood according to the change of the fume hazard. It is harmful to the wind, no harm to the small wind, and timely release the hidden dangers, to ensure the kitchen air quality is within the safe range. Once the product is available, it causes the dealers and consumers Great interest, and set a sales miracle in the history of Germany and Germany.
'New German music must have new breakthroughs and new actions to create new industries'
It should be said that Döl has experienced a lot of ups and downs all the way. Nowadays, standing in front of consumers is a brand new Döhler. 'The original path taken by Döhler was twisted and we hope to establish a new one. The German music company re-arranged the market, created a new market situation, and enabled Dele to reach a new height. ' Zheng Le'an, the general manager of Dele sales company, said in an interview with the Aiken power grid, 'At the same time, we also We want to use the theme of this conference to let distributors who have worked with us for many years feel the changes of Germany and Germany, and let them feel that they can follow Dele, or they can achieve the future and create new achievements.
Delo's Integrated Kitchen Products Show
In Zheng Zhi'an's view, Xindele should have new breakthroughs, and it must have new actions to create industry.
First of all, in terms of terminal image, Zheng Zhi'an stated that in the future, Döhle's stores will undergo a unified renovation and the company will design them in a unified manner. The necessary renovation costs will be paid by the company according to the support policy given, and will be returned to the distributors in the form of goods. Dele hopes to make use of the change of the terminal image to allow consumers to recognize a new music.
Secondly, one of the most obvious changes in the product is that Dele introduced this year's integrated stove and sink dishwasher products. 'With the continuous improvement of the kitchen industry revolution, and the refinement of product functionality, the emerging kitchen electrical products such as steaming Boxes, ovens, dishwashers, integrated ovens, etc. are becoming more and more popular among consumers, and in particular integrated ovens and dishwashers are gaining market recognition. In this trend, Döll must seize the escalation of consumption. Development opportunities. '
Germany Le smoke stove eliminate three sets of products
Zheng Zhi'an stated that in 2018, Dele would accelerate the promotion of the integrated stove market on the basis of keeping the original three-piece set of smoke stoves unchanged. 'It should be said that the integrated cooker industry has not yet formed a relatively stable brand pattern. Döhler still has the opportunity to achieve rapid entry. ' At the conference, Zheng Zhian also performed a demonstration of the SIS of the Döl integrated stove terminal.
In terms of channel promotion, Döhler will do a good job of training core customers in key regions in the future, support a group of excellent distributors, achieve flat sales, and increase market survivability. At the same time, it will adopt a new distribution model: One is regional cooperation Business (mainly regional-level); the other is the local contracted direct-operated stores dealers (predominantly county-level); County-level use of the 2 +1 model, the company's product + company image + training.
Photo taken by dealers
In 2018, we hope that through the launch of the new German music, the establishment of a new image, the integration of new products, and the accurate marketing, the achievement will be quadrupled on the original basis. ' Zheng Zhian finally said.
