After the third industrial revolution, from culture to consumption, from manufacturing to retail, ports of all walks of life are undergoing tremendous changes under the impact of new concepts and new technologies.
As the original point of the entire consumer upgrade process and quality life appeal, there is no doubt that how to obtain good air is the topic most concerned by consumers nowadays. This is a great opportunity for manufacturing companies, especially for those that have already been severely cured. For the air-conditioning industry, whoever can take the lead in providing better air quality protection for users will be able to break the industry barriers and become the most popular brand.
Stepping into the beats of the new era The brand that makes the air is Haier.
Of course, all these prerequisites must be based on having enough leading products and quality assurance. We often say that this is a post-scale era. The Internet, traditional manufacturing is all the same. More subdivided, more accurate, The more demanding users' demands have destined for a time when companies have already gone through a blind and frantic era. Through a large number of channels to distribute goods, suppress goods, and artificially create high prices, the era of converting sales ratios is now gone. It can be said that for the solid guardianship of the city and rivers, it is undoubtedly a bad time for companies that are still relying on the scale to enjoy the dividends. This is the best era for companies that are good at capturing user needs, and actively creating and responding to timely changes.
Haier Air Conditioning undoubtedly tapped the beat, and it took the lead in realizing the transition from large-scale manufacturing to large-scale customization a few years ago. It completed the transformation from product manufacturing to user demand as the center, integrating user thinking + Internet of things thinking + ecology The super innovative thinking of Haier not only created a super good air, but also won the recognition of users. Haier air-conditioner of innovative layout succeeded in harvesting the second consecutive year of world-connected air-conditioner, and China’s own brand of air-conditioner exports first, becoming the era of Internet of things. The world's air conditioning industry's first brand.
Haier defines the Internet of Things era of good air conditioning: cleanse yourself clean people
Haier air conditioners that are trying to make good air are gaining market recognition. The Haier Global Quality Festival that runs through March continues to spread news from distributors around the world. It is the channel retail terminal that believes Haier Air Conditioning’s “good air” philosophy and Highly recognized as a manifestation of explosives and other explosive products. After all, a good air environment for everyone's heart and soul, high-end product quality endurance market ears.
From another point of view, Haier Air Conditioning has been building air conditioners for the first time, and today's 'makes the air', the market's consumer demand has evolved from a single need to improve cooling and warmth, to a complex demand for improving air quality, a history of manufacturing and consumption, and maintaining a high degree of commercial flow. Responding to the trend, maintaining the strain and leading the rhythm, this is a prerequisite for Haier Air Conditioning to complete single-store event sales during the Quality Festival, which has doubled compared to last year. Since Haier Air-Conditioning has launched a self-cleaning air conditioner, Light's convincing field experience, such as 'Clean Your Own Clean' healthy air plan, continues to focus Haier’s attention on the air quality of high-end brand image into the user's mind, resulting in the brand centripetal force and the consequent upward market tension. Is a lot of industry competition brands can not match.
It can be said that Haier has produced a good air conditioner that meets the needs of human life in this era. It is the best air conditioner that meets our expectations. This impression was reinforced by constant feedback from dealers throughout Haier. Wei Libo of Chifeng Haida The author made this assessment: 'At present, we all recognize the Haier brand. Haier's product efficiency, scale, and organizational efficiency are very high. This time, Haier's Global Quality Festival, Haier air-conditioning sales increased more than twice as much as the same period last year. , Self-cleaning air conditioners, Haier and channels have maintained a high degree of recognition and tacit understanding. Jining Ning Zhichao told the author: “Haier Health, Smart Air Conditioning has an outstanding advantage in the market. Currently, 80%-90% of smart air conditioners in Jining are smart, healthy. Air-conditioning, energy-efficient smart self-cleaning air conditioners accounted for nearly 50%. At the same time, in order to allow users to better understand Haier's products, Jining, Kowloon in the store for self-cleaning air conditioning demonstration, and Haier air-conditioning self-cleaning video broadcast in the store, Many customers saw first-hand that Haier air-conditioning can allow users to breathe health. Fresh air will eventually be purchased. At the same time, there are many users. Recommend a friend to buy. '
Therefore, after the air-conditioning industry has gradually entered the era of intelligence and self-cleaning, we have to look back and reflect on a problem. What really promotes industrial progress? In my opinion, it is truly ideal, socially responsible, and willing to create more for humanity. Good living companies are constantly pushing the overall level of the industry forward. Haier air-conditioning has proved to the industry and consumption that only air-conditioning self-cleaning can create a clean air, authoritative research agency Euromonitor International for two consecutive years of air-conditioning research report The constant release of self-cleaning and intelligence is the trend of future air conditioners. Re-examining the current air-conditioning industry pattern is still inflexible and believes that the current scale is still willing to stand higher and see further, and different companies are making choices. Under Haier's single-in-one mode, Haier, who committed to being the first brand of air-conditioning in the Internet of Things era, has chosen to clean its own air-conditioning standards for cleansing others. This has produced a chemical reaction. The future is worthy of industry expectations.
In economics, Steve Hill proposed the concept of “creative destruction” and is equally applicable to the home appliance manufacturing industry. I think that for the air-conditioning manufacturing industry, creativity, that is, creating the best air conditioners that can produce good air, this point Haier air-conditioning has already been done; and the destruction of nature is naturally unable to keep up with the inherent pattern of the needs of the times.