Beaches, yachts, BBQs, and the sea... this is clearly a trip to a tourist resort, but it is connected with a busy, busy dealers’ conference. On March 26-29, the theme of “Have a look for the future” The 2018 annual marketing summit and new product launching conference of Austrian Shuai shares was held in Sanya, a beautiful and romantic seaside city. The people of Aoshui in the north and south of China were unloaded in a relaxed and happy atmosphere surrounded by blue sea and blue sky. 3. Work hard for a year and relax yourself.
meeting venue
According to Aiken Home Appliances, Aoshuai did not hesitate to spend millions to hold this annual meeting, which has a strategic meaning of connecting with the past. It is not only an affirmation and incentive for the steady growth of 2017 performance, but also a prospect for 2018 and the future. The infinite is optimistic.
On the same day that the annual meeting was kicked off on March 26, Aoshuai officially premiered a one-minute long advertisement on CCTV-10 prime time of this large platform of CCTV, and will conduct high frequencies throughout the year. This publicity. This one after another, which means that Ao Shuai's brand momentum will increase again. This means that Ao Shuai’s future growth path will be more clear and firm, relying on the 'all category of kitchen electric manufacturers' Brand positioning, Aoshuai has a bigger and stronger strategic ambition.
Mr. Ren Maoxiang, Chairman of Aojian, took the floor and delivered a welcome speech
A series of new measures and actions announced at the annual conference full of dry goods support the author's point of view: In addition to persistent CCTV advertising, the high-speed train will be named, and on the Beijing-Guangzhou line, the Shanghai-Kunming line will start running; The e-commerce strategy, Aoshuai official flagship store will fully cover Suning, Jingdong, Tmall three major platforms, expand sales channels, while increasing brand exposure; Continue to extend new products, one by one into the integrated kitchen, gas water heater, embedded Steam ovens, sink dishwashers and other areas with growth potential; terminal layout, solidly placed in the 'Hundred City Thousand Stores' program, to further expand the dealer team... In the 2018 that has been opened, look forward to the direction of Ao Shuai, obviously accelerated the pace of expansion.
"Since we have found the right path, we will continue to go!" said Ren Maoxiang, chairman of Austrian Armed Forces, at the meeting. The words are firm and powerful. They also instilled confidence in the 300 or 400 dealers present. In his opinion, Aoki, who has been deeply immersed in the kitchen appliance industry for 24 years, since he has the scale advantages and technical strength of the “full-kitchen kitchen appliance manufacturer”, he must drive his own horsepower, make a strong voice, and complete the brand occupation in the fierce market. Complete the mental link in mind and further strengthen the industry's competition barriers.
Ao Shuai's full range of kitchen appliances
In fact, the time was traced back to the beginning of 2016 when Aozai officially launched the electric water heater project, it started the transformation of the role of the full-kitchen kitchen appliance manufacturer. After more than two years of solidification, it has become increasingly robust. Ye Jia, the traditional marketing director of Shuai shares, said that in recent years, Aoshuai’s sales growth rate has been maintained at over 30%, the cash flow is abundant, and there is no risk of liabilities for self-built large-scale plants. Healthy, benign blue-chip stocks. Well-trained electric water heaters have also grown rapidly in 2017, becoming a new growth point for Aoshu’s performance.
Growthability + Sustainability, making Aoshuai a blue chip company in the kitchen appliance industry
The business operation in the main business is good and the financial support is solid. It will undoubtedly instill the full confidence and confidence in Aoshuai's expansion in 2018. Focusing on the past two years, the market has grown hot and the integrated kitchen has grown faster. Sink dishwasher, embedded steamer/oven, and gas water heater. Aoshuai has launched a full range of layouts. Especially worth mentioning is the integrated stove project. Although it was involved in 2008, it is now different from the past. Intensified competition in the industry, the tide of consumer upgrades, must have differentiated product forces, it is possible to counterattack in the battle to compete, so, Austrian handsome invest heavily, determined to reset the original integrated stove project reset , With a new R & D, a unique patented steam oven integrated kitchen attack the market. Why do so at any cost? Ye Jia frankly, technical escort, is not playing unprepared, Ao Shuai, boldly cut into a new market The weapon.
Taking the electric water heater project that has been operating successfully in 2017 as an example, Aoshuai spares no effort in applying the single-slit welding technology at the forefront of the industry to its products, and has reformed and innovated. It has launched the industry's first, uniquely competitive 'single seam'. Dual-bile 'new electric water heaters, and in 2018, Aoshuai will continue to build its own gas water heater production line, and it will launch the 'zero cold water' product which is at the forefront of technology. It also has a steam oven, oven, All of them are Aoshuai’s independent R&D and production. While effectively reducing costs, they also ensure that the quality of products is firmly in their hands. ' Ye Jia emphasizes this way.
After the electric water heater, Aozai will build the integrated stove into another major category
This may be the reason why Ao Shuai has been able to stand for 24 years in the kitchen and television industry where disputes are constantly raging. Not only does it have profound accumulation, but it also has a paranoid belief in technological innovation. Even if it is a multi-category industrial chain, it will not change. Its fine work, the original intention of doing excellent work. 'Vu Jiujiu, Feifei Gao', so perseverance, excellence in internal cultivation, combined with all-round, three-dimensional brand transfer, Ao Shuai, the veteran long-term veteran, Will embark on a more spacious road.
